Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| AMBROISE, L., N.ALBERT, "L’endossement par les célébrités : clarifications conceptuelles, synthèse critique et perspectives de recherche", Recherche et Applications en Marketing, 2020, vol. 35, no. 2, pp. 100-125 | 2020 | Article |
| ASHRAF, R., N.ALBERT, D.MERUNKA, M. A.KHAN, "Consumer involvement with corporate ads vs product ads: a cross-national study", Asia Pacific Journal of Marketing and Logistics, 2020, vol. 32, no. 2, pp. 322-342 | 2020 | Article |
| HUAMAN, R., N.ALBERT, D.MERUNKA, "Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism", European Business Review, 2019, vol. 31, no. 6, pp. 926-946 | 2019 | Article |
| ALBERT, N., M.THOMSON, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities", Journal of the Association for Consumer Research, 2018, vol. 3, no. 2, pp. 130-146 | 2018 | Article |
| HAHN, T., N.ALBERT, "Strong Reciprocity in Consumer Boycotts.", Journal of Business Ethics, 2017, vol. 145, no. 3, pp. 509-524 | 2017 | Article |
| ALBERT, N., L.AMBROISE, P.VALETTE-FLORENCE, "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?", Journal of Business Research, 2017, vol. 81, pp. 96-106 | 2017 | Article |
| ALBERT, N., D.MERUNKA, "Role of Brand Love in Consumer Brand Relationships" dans Consumer Brand Relationships., Marc Fetscherin, Tobias Heilmann Eds, Palgrave Macmillan UK, pp. 15-30, 2015 | 2015 | Chapitre |
Domaines d’enseignement
Marketing
Domaines de recherche
Marketing
- Relations Marques-Consommateurs, Relations Interpersonnel, Endossement d'une marque par les célébrités, Maruqes Humaines,