Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| Albert, N., & Thomson, M. (2018). A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities. Journal of the Association for Consumer Research, 3(2), April, 130-146 | 2018 | Article académique |
| Albert, N., Ambroise, L., Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research, 81, 96–106 | 2017 | Article académique |
| Albert, N. & Merunka, D. (2015) The role of brand love in consumer-brand relationships. In Fetscherin, M. & Heilmann, T. (Eds) Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 15-31). New York: Palgrave Macmillan | 2015 | Chapitre |
| Hahn, T. & Albert N. (2015). Strong Reciprocity in Consumer Boycotts. Journal of Business Ethics, doi:10.1007/s10551-015-2870-3 | 2015 | Article académique |
| Ambroise, L., Pantin-Sohier, G., Valette-Florence, P., & Albert, N. (2014) From endorsement to celebrity co-branding: personality transfer. Journal of Brand Management, 21, 4, 273-285. | 2014 | Article académique |
| Albert, N. (2014) Le sentiment d'amour pour une marque : déterminants et pertinence managériale. Management & Avenir, No. 72, 71-89. | 2014 | Article académique |
| Albert, N., Merunka, D., & Valette-Florence, P. (2013) Brand Passion: Antecedents and Consequences. Journal of Business Research, Vol. 66, Issue 7, 904-909. | 2013 | Article académique |
| Albert, N. & Merunka, D. (2013) The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, Vol. 30, Issue 3, 258-266. | 2013 | Article académique |
| Albert, N., Merunka, D. & Valette-Florence, P. (2010), Développement et Validation de deux Nouvelles Echelles de Mesure de l’Amour pour une Marque, Innovations, 31, 1, 109-129 | 2010 | Article académique |
| Albert, N. & Valette-Florence P.(2010), L’amour d’un Consommateur pour une Marque : Dimensions Exploratoires, Marché et Organisation, 12, 115-145. | 2010 | Article académique |
| Albert, N. & Valette-Florence, P.(2010) Measuring the Love Feeling with Interpersonal Love Items, Journal of Marketing Development and Competitiveness, 5, 1, 57-63. | 2010 | Article académique |
| Albert N, Merunka D & Valette-Florence P "The Feeling of Love toward a Brand: Concept and Measurement” Advances in Consumer Research Vol 36 pp 300-307 | 2009 | Article académique |