Publication | Année de publication | Type de publication |
---|---|---|
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, Juillet 2019, vol. 26, no. 4, pp. 376-394 | 2019 | Article |
CASTAGNONI, D., S.D'ANTONE - "Brand experience : how can Kusmi Tea counter Palais des Thés ?" - 2018, CCMP, Paris | 2018 | Etude de cas déposée |
D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78 | 2017 | Article |
CASPRINI, E., S.D'ANTONE, B.PARANQUE, T.PUCCI, L.ZANNI, "I choose my business model! A cross-national analysis of business model choice in family firms", EuroMed Journal of Business, 2016, vol. 11, no. 2, pp. 212-231 | 2016 | Article |
COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192 | 2016 | Article |
D'ANTONE, S., J. B.SANTOS, "When purchasing professional services supports innovation", Industrial Marketing Management, 2016, vol. 58, pp. 172-186 | 2016 | Article |
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