Hervé REMAUD

Marketing

Directeur des Programmes MBA

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Hervé REMAUD est professeur senior de marketing à KEDGE Business School et directeur des programmes MBA internationaux de KEDGE. Détenant un doctorat de l’Agro Montpellier en management des entreprises agroalimentaires et rurales, ses recherches se focalisent principalement sur l’industrie des vins et spiritueux, plus particulièrement à l’interface entre le comportement des consommateurs et les stratégies marketing de ces entreprises

    Publications récentes
    Publication Année de publication Type de publication
    LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 2024 Article
    HIGUET, M., H. REMAUD, "Do wine buyers behave differently in brick and mortar versus online stores?", British Food Journal, 2023, vol. 125, no. 6, pp. 1968-1984 2023 Article
    LIVAT, F., H. REMAUD, A. MCHALE, "The puzzle of wine price in restaurants", Wine Business Journal, 2023 2023 Article
    LIVAT, F., H. REMAUD, "Do wine judges give higher scores to wines made with less-known grape varieties?", International Journal of Entrepreneurship and Small Business, 2021, vol. 44, no. 2, pp. 106-117 2021 Article
    PETERS, K., H. REMAUD, "Factors influencing cosumber menu-item selection in a restaurant context", Food Quality and Preference, 2020, vol. 82, pp. 103887 2020 Article
    CORSI, A., H. REMAUD, "How wine is really purchased? A systematic multi-country, multi panel analysis", Current Opinion in Food Science, 2020, vol. 33, pp. 78-84 2020 Article
    OUVRARD, S., H.REMAUD, I.TAPLIN, "The Bordeaux Classified Growth System: a strong legacy" dans Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture., Martin Quinn & Joao Oliveira Ed., Routledge, chap. 12, pp. 206-222, 2018 2018 Chapitre
    CELHAY, F., H.REMAUD, "What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes", Food Quality and Preference, 2018, vol. 65, pp. 129-145 2018 Article
    LIVAT, F., H.REMAUD, "Factors Affecting Wine Price Mark-up in Restaurants", Journal of Wine Economics, 2018, vol. 13, no. 2, pp. 144-159 2018 Article
    Domaines d’enseignement

    Marketing

    • Brand Marketing Management
    • Etudes de marché

    Méthodologie

    Domaines de recherche

    Agroalimentaire

    Marketing

    Comportement du consommateur

    Méthodologie

    Kedge Insights
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