Richard HUAMAN RAMIREZ

Marketing Téléchargez le CV

richard.huaman-ramirez@kedgebs.com

Le docteur Richard Huaman-Ramirez occupe actuellement le poste d'enseignant-chercheur expert en marketing à KEDGE Business School. En 2015, il a obtenu son doctorat au sein du CERGAM, de l'IAE - Graduate School of Management, situé à Aix-en-Provence, en France. En 2016, il a réalisé un post-doctorat à l'University of Texas Rio Grande Valley sous la supervision du professeur Arturo Vasquez-Parraga, puis en 2023, il a effectué un séjour de recherche à l'University of Southern California en collaboration avec le professeur Norbert Schwarz. Ses travaux de recherche se concentrent principalement sur la gestion de la marque, l'expérience client et le marketing digital. La méthodologie de recherche implique l'emploi d'analyses d'équations structurelles et de designs expérimentaux. Ses articles scientifiques ont été publiées dans diverses revues académiques spécialisées en marketing (Journal of Business Research, Psychology & Marketing, Journal of Retailing and Consumer Services, International Journal of Market Research), en management (European Business Review, Journal of Safety Research, VOLUNTAS) et en ressources humaines (Personnel Review, Public Organization Review). Domaines de recherche : expérience client ; gestion de la marque ; marketing digital.

    Publications récentes
    Publication Année de publication Type de publication
    CHAILAN, C., D. MAZÉ, R. HUAMAN RAMIREZ, "The role of Chinese state-owned enterprises in Belt and Road Initiative-related projects: three cases from Africa", International Journal of Business and Emerging Markets, 2024 2024 Article
    GAZTELUMENDI, A., R. HUAMAN RAMIREZ, "Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences", Voluntas: International Journal of Voluntary and Non-Profit Organization, 2024, vol. 35, no. 4, pp. 736-757 2024 Article
    HUAMAN RAMIREZ, R., K. LAHLOUH, "Understanding Career Plateaus and Their Relationship with Coworker Social Support and Organizational Commitment", Public Organization Review, 2023, vol. 23, no. 3, pp. 1083-1104 2023 Article
    HUAMAN RAMIREZ, R., D. MERUNKA, N. MAANINOU, "Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance", Journal of Strategic Marketing, 2023, vol. 31, no. 1, pp. 74-98 2023 Article
    LAHLOUH, K., A. OUMESSAOUD, R. HUAMAN RAMIREZ, H. OUHANNOUR, "COVID-19 safety leadership, perceived severity, and emotional exhaustion: Does safety culture matter?", Journal of Safety Research, 2023, vol. 87, pp. 496-507 2023 Article
    HUAMAN RAMIREZ, R., J.-F. TOTI, "How are e-retailer brands related to the manufacturer brands they offer?", International Journal of Market Research, 2023, vol. 65, no. 1, pp. 100-125 2023 Article
    HUAMAN RAMIREZ, R., R. LUNARDO, A. VASQUEZ PARRAGA, "How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism", Psychology & Marketing, 2022, vol. 39, no. 2, pp. 460-477 2022 Article
    HUAMAN RAMIREZ, R., D. MERUNKA, "Celebrity CEOs’ credibility, image of their brands, and consumer materialism", Journal of Consumer Marketing, 2021, vol. 38, no. 6, pp. 638-651 2021 Article
    TOTI, J.-F., M. DIALLO, R. HUAMAN RAMIREZ, "Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control", Journal of Business Research, 2021, vol. 131, pp. 168-182 2021 Article
    HUAMAN RAMIREZ, R., N. MAANINOU, D. MERUNKA, V. COVA, "How do consumers perceive old brands? Measurement and consequences of brand oldness associations", European Business Review, 2021, vol. 33, no. 4, pp. 566-596 2021 Article