Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| DIAZ RUIZ, C., J.HOLMQVIST, L.PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024 | 2020 | Article |
| HOLMQVIST, J., C.DIAZ RUIZ, L.PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513 | 2020 | Article |
| HOLMQVIST, J., J.WIRTZ, M. P.FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective" à paraître Journal of Business Research | 2020 | Article |
| THOMSEN, T., J.HOLMQVIST, S.VON WALLPACH, A.HEMETSBERGER, R.BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445 | 2020 | Article |
| WIRTZ, J., J.HOLMQVIST, M. P.FRITZE, "Luxury Services" à paraître Journal of Service Management | 2020 | Article |
| HOLMQVIST, J., Y.VAN VAERENBERGH, R.LUNARDO, M.DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129 | 2019 | Article |
| JIMENEZ, A., J.HOLMQVIST, D.JIMÉNEZ, "Cross-border communication and private participation projects: the role of genealogical language distance", Management International Review, 2019, vol. 59, no. 6, pp. 1009-1033 | 2019 | Article |
| KRAAK, J., J.HOLMQVIST, "The authentic service employee: Service employees' language use for authentic service experiences", Journal of Business Research, 2017, vol. 72, pp. 199-209 | 2017 | Article |
| HOLMQVIST, J., Y.VAN VAERENBERGH, C.GRÖNROOS, "Language use in services: Recent advances and directions for future research", Journal of Business Research, 2017, vol. 72, pp. 114-118 | 2017 | Article |
| HOLMQVIST, J., C.DIAZ RUIZ, "Service ecosystems, markets and business networks", The TQM Journal, 2017, vol. 29, no. 6, pp. 800-810 | 2017 | Article |
| HOLMQVIST, J., R.LUNARDO, "The impact of an exciting store environment on consumer pleasure and shopping intentions", International Journal of Research in Marketing, 2015, vol. 32, no. 1, pp. 117-119 | 2015 | Article |
| HOLMQVIST, J., D.GUEST, C.GRÖNROOS, "The role of psychological distance in value creation", Management Decision, 2015, vol. 53, no. 7, pp. 1430-1451 | 2015 | Article |
Pédagogie
Marketing
- Marketing de luxe, marketing des services