Jonas HOLMQVIST

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Jonas Holmqvist est professeur senior de marketing du luxe à KEDGE Business School à Bordeaux (France). Il est titulaire d’un doctorat en marketing de Hanken School of Economics, en Finlande. Il a effectué des séjours en tant que chercheurs visitant à National University of Singapore, HEC Montréal, Bocconi, ainsi qu'à l'université amérique de Sharjah. Ses recherches portent principalement sur le marketing du luxe et des services. Il s’intéresse notamment aux services de luxe, à la création et à la perception de valeur dans le luxe, aux expériences de consommation, ainsi qu’aux formes non conventionnelles et agentiques du luxe. Un autre axe important de ses travaux concerne l’utilisation des langues dans les interactions de service. Ses recherches ont été publiées dans plusieurs revues académiques internationales, notamment Journal of Service Research, Journal of Retailing, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, et European Journal of Marketing. À KEDGE Business School, Jonas Holmqvist enseigne le marketing du luxe et le marketing des services, principalement au niveau master. Il est responsable de la majeure Luxury Marketing du programme grande école et encadre des étudiants en master et en doctorat. Il collabore également avec des entreprises du secteur du luxe sur des projets portant notamment sur l’expérience client et la création de valeur.

    Publications récentes
    Publication Année de publication Type de publication
    GUSTAFSSON, A., J. HOLMQVIST, T. GHANBARPOUR, "An Empirics-First Approach to Problem Formulation in Service Research: An Illustration Using the Cynefin Framework", Journal of Service Management, 2026 2026 Article
    HOLMQVIST, J., "Luxury Service Consumption in the Age of Social Media" dans The Sage Handbook of Luxury Brand Management and Marketing., Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunjo Ko Eds, Sage, 2026 2026 Chapitre
    HOLMQVIST, J., G. CHRISTODOULIDES, A. GUSTAFSSON, C. KOWALKOWSKI, "Conducting Luxury Research: Methodological Foundations and Standards", Psychology & Marketing, 2026, vol. 43, no. 12, pp. 3466-3482 2026 Article
    HOLMQVIST, J., S. KABADAYI, D. WINFREY, "AI isn’t everything: a call for human-centric service research", Journal of Services Marketing, 2026, vol. 40, no. 2, pp. 89-95 2026 Article
    HOLMQVIST, J., J. WIRTZ, "Luxury Service Experiences and Culture", International Marketing Review, 2026 2026 Article
    PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2025, vol. 31, no. 1, pp. 240-253 2025 Article
    HOLMQVIST, J., F. PONSIGNON, "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism", Journal of Business Research, 2025, vol. 186, pp. 115003 2025 Article
    HOLMQVIST, J., C. BERGER, A. DE KEYSER, K. VERLEYE, "Luxury in the Circular Economy: An Engagement Journey Perspective", Journal of Consumer Behaviour, 2025, vol. 24, no. 3, pp. 1486-1497 2025 Article
    HOLMQVIST, J., C. KOWALKOWSKI, "Traceability in luxury: Harnessing B2B relationships to enhance ethical practices in the luxury industry", Industrial Marketing Management, 2023, vol. 111, pp. 257-267 2023 Article
    HOLMQVIST, J., J. WIRTZ, A. ISSANDOU, "Research note: conceptualizing agentic luxury in luxury services", Journal of Services Marketing, 2023, vol. 37, no. 9, pp. 1113-1119 2023 Article
    HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Luxury Service Consumption" dans Elgar Encyclopedia of Service Studies., Gallouj, F., Gallouj, C., Monnoyer, M., Rubalcaba, L., & Scheuer, M. Eds, Edward Elgar Publishing, pp. 223-225, 2023 2023 Chapitre
    AZAB, C., J. HOLMQVIST, "Discrimination in Services: How Service Recovery Efforts Change with Customer Accent", Journal of Business Ethics, 2022, vol. 180, no. 1, pp. 355-372 2022 Article
    HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Managing the Exclusivity of Luxury Service Experiences" dans Handbook of Service Management., Edvardsson, B & Tronvoll, B Eds, Palgrave Macmillan, chap. 13, pp. 263-276, 2022 2022 Chapitre
    MININA, A., J. HOLMQVIST, "Liquid, solid and in-between: service relationships in global mobility", Consumption Markets & Culture, 2021, vol. 24, no. 6, pp. 575-595 2021 Article
    HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Digital Luxury Services - Traditions Versus Innovation in Luxury Fashion" dans Services Marketing: People, Technology, Strategy (Ninth Edition) 9th Edition., Jochen Wirtz, Christopher Lovelock Eds, World Scientific, pp. 550-552, 2021 2021 Chapitre
    THOMSEN, T., J. HOLMQVIST, S. VON WALLPACH, A. HEMETSBERGER, R. BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445 2020 Article
    HOLMQVIST, J., L. M. VISCONTI, C. GRÖNROOS, B. GUAIS, A. KESSOUS, "Understanding the value process: Value creation in a luxury service context", Journal of Business Research, 2020, vol. 120, pp. 114-126 2020 Article
    HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective", Journal of Business Research, 2020, vol. 121, pp. 747-756 2020 Article
    WIRTZ, J., J. HOLMQVIST, M. P. FRITZE, "Luxury Services", Journal of Service Management, 2020, vol. 31, no. 4, pp. 665-691 2020 Article
    DIAZ RUIZ, C., J. HOLMQVIST, L. PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024 2020 Article
    HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513 2020 Article
    HOLMQVIST, J., Y. VAN VAERENBERGH, R. LUNARDO, M. DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129 2019 Article
    JIMENEZ, A., J. HOLMQVIST, D. JIMÉNEZ, "Cross-border communication and private participation projects: the role of genealogical language distance", Management International Review, 2019, vol. 59, no. 6, pp. 1009-1033 2019 Article
    HOLMQVIST, J., "Vad vill den finlandssvenska kunden? Om företagens språkval och om kundbeteende" dans Svenskan i Finland - i dag och i går., Ed., Svenska Litteratursällskapet i Finland, vol. 2, chap. 10, pp. 197-207, 2017 2017 Chapitre
    KRAAK, J., J.HOLMQVIST, "The authentic service employee: Service employees' language use for authentic service experiences", Journal of Business Research, 2017, vol. 72, pp. 199-209 2017 Article
    HOLMQVIST, J., Y.VAN VAERENBERGH, C.GRÖNROOS, "Language use in services: Recent advances and directions for future research", Journal of Business Research, 2017, vol. 72, pp. 114-118 2017 Article
    HOLMQVIST, J., C.DIAZ RUIZ, "Service ecosystems, markets and business networks", The TQM Journal, 2017, vol. 29, no. 6, pp. 800-810 2017 Article
    Domaines d’enseignement

    Marketing

    • Marketing de luxe, marketing des services
    Domaines de recherche

    Marketing

    • Marketing de luxe, marketing des services