Lisa PEÑALOZA

Marketing Téléchargez le CV

Lisa Peñaloza est professeure de marketing à KEDGE Business School, où elle enseigne la stratégie de marque culturelle, la recherche qualitative et la culture de consommation. Ses recherches ethnographiques s’appuient sur des interviews, des photographies et des vidéos pour étudier la manière dont les consommateurs créent ensemble une identité et une communauté et négocient la valeur économique avec les produits et les services, ainsi qu’avec le marché et les institutions civiles. Ses travaux ont été publiés dans des revues telles que Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Macromarketing et Journal of Strategic Marketing. Lisa est une ancienne éditrice de la revue Consumption, Markets & Culture, co-éditrice de Marketing Management: A Cultural Approach (2nd ed. Routledge, forthcomnig 2020) et a produit deux films documentaires, à savoir Generaciones: Cultural Identity, Memory and the Market et Inside the Mainstream: Credit and Debt in the White U.S. Middle class (with M. Barnhart).

    Publications récentes
    Publication Année de publication Type de publication
    GODEFROIT-WINKLE, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2024, vol. 189, no. 3, pp. 479-506 2024 Article
    MOLANDER, S., J. OSTBERG, L. PEÑALOZA, "Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand", Journal of Consumer Research, 2023, vol. 49, no. 5, pp. 762-785 2023 Article
    PEÑALOZA, L., A. PROTHERO, P. MCDONAGH, K. POUNDERS, "The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value- Based Commitments", Journal of Marketing, 2023, vol. 87, no. 6, pp. 847-868 2023 Article
    XU, X., L. PEÑALOZA, A. ARAS, "Deciphering B2B marketers’ concerns in marketing ‘with’ clients: Further insights into how B2B characteristics foster and inhibit UGC generation and its leverage", Industrial Marketing Management, 2022, vol. 101, pp. 71-81 2022 Article
    COFFIN , J., C. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. VISCONTI, L. WALTHER, "Crossing Wires: Short-Circuiting Marketing Theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292 2022 Article
    PEÑALOZA, L., "Our Aging Bodies, Ourselves" dans Routledge Companion to Marketing and Feminism., Pauline Maclaran, Lorna Stevens, and Olga Kravets Eds, Routledge, chap. 21, 2022 2022 Chapitre
    GUMMERUS, J., D. O'LOUGHLIN, C. KELLEHER, L. PEÑALOZA, "Shifting sands: Actor role and identity reconfigurations in service systems", Journal of Business Research, 2021, vol. 137, pp. 162-169 2021 Article
    DIAZ RUIZ, C., J. HOLMQVIST, L. PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024 2020 Article
    HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513 2020 Article
    GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's Empowerment at a Moroccan Supermarket: A Qualitative Investigation of Developed Competencies and Altered Relationships at an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509 2020 Article
    KELLEHER, C., J. GUMMERUS J, D. O'LOUGHLIN, L. PEÑALOZA, "Shifting Arrays of a Kaleidoscope: The Orchestration of Value Cocreation in Service Systems", Journal of Service Research, 2020, vol. 23, no. 2, pp. 211-228 2020 Article
    PEÑALOZA, L., "Ethics" dans Marketing Management: A Cultural Approach., Luca M. Visconti, Lisa Peñaloza, Nil Toulouse Eds, Routledge, vol. 2nd ed., chap. 30, pp. 487-511, 2020 2020 Chapitre
    KIZGIN, H., B. L.DEY, Y. K.DWIVEDI, L.HUGHES, A.JAMAL, P.JONES, B.KRONEMANN, M.LAROCHE, L.PEÑALOZA, M.-O.RICHARD, N. P.RANA, R.ROMER, K.TAMILMANI, M. D.WILLIAMS, "The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice", International Journal of Information Management, 2019, vol. 51, pp. 102026 2019 Article
    PEREZ LOZANO, M. E., C. QUINTANILLA, R. M. CASANO GONZALEZ, L. PEÑALOZA, "Inverse Socialization with Technology: Understanding Intergenerational Family Dynamics", Journal of Consumer Marketing, 2019, vol. 36, no. 6, pp. 818-826 2019 Article
    JEONG MIN, H., L.PEÑALOZA, "The agentic body in immigrant maternal identity reconstruction: embodiment, consumption, acculturation", Consumption Markets & Culture, 2019, vol. 22, no. 3, pp. 272-296 2019 Article
    PEÑALOZA, L., "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future", Journal of Business Research, 2018, vol. 82, pp. 273-280 2018 Article
    KELLEHER, C., L.PEÑALOZA, "Aging and consumption" dans Routledge Handbook on Consumption., Margit Keller, Bente Halkier, Terhi-Anna Wilska & Monica Truninger Eds, Routledge, pp. 326-338, 2017 2017 Chapitre
    DEL BUCCHIA, C., L.PEÑALOZA, "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will", Journal of Business Research, 2016, vol. 69, no. 1, pp. 145-154 2016 Article
    LINDRIDGE, A., L.PEÑALOZA, O.WORLU, "Agency and empowerment in consumption in relation to a patriarchal bargain", European Journal of Marketing, 2016, vol. 50, no. 9/10, pp. 1652-1671 2016 Article
    PEÑALOZA, L., "¡Tequila! Distilling the spirit of Mexico", Consumption Markets & Culture, 2016, vol. 19, no. 3, pp. 296-305 2016 Article
    Domaines d’enseignement

    Marketing

    Méthodologie

    Domaines de recherche

    Consumer Culture Theory

    Pays en développement 

    Etudes de genre

    Management de la sante

    Kedge Insights
    Insights Autres auteurs Catégorie Expertise
    La liberté (du consommateur) finit-elle vraiment là où commence celle des autres ? Aucun Paru dans The conversation
    Marketing & nouvelle consommation
    Parental roles in the context of everyday family dinner consumption Aucun Publication highlight
    Marketing & nouvelle consommation