Lisa PEÑALOZA

Marketing Téléchargez le CV

Lisa Peñaloza est professeure de marketing à KEDGE Business School, où elle enseigne la stratégie de marque culturelle, la recherche qualitative et la culture de consommation. Ses recherches ethnographiques s’appuient sur des interviews, des photographies et des vidéos pour étudier la manière dont les consommateurs créent ensemble une identité et une communauté et négocient la valeur économique avec les produits et les services, ainsi qu’avec le marché et les institutions civiles. Ses travaux ont été publiés dans des revues telles que Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing et Journal of Strategic Marketing. Lisa est une ancienne éditrice de la revue Consumption, Markets & Culture, co-éditrice de Routledge Companion to Ethnic Marketing (2015) et de Marketing Management: A Cultural Approach (Routledge, 2012) et a produit deux films documentaires, à savoir Generaciones: Cultural Identity, Memory and the Market et Inside the Mainstream: Credit and Debt in the White U.S. Middle class.

    Publications récentes
    Publication Année de publication Type de publication
    Peñaloza, L. (2018). Ethnic Marketing Practice and Research at the Intersection of Social and Market Development: A macro study of the past and present, with a look to the future. Journal of Business Research, 82, January, 273-280 2018 Article académique
    Penaloza, L. & Del Bucchia, C. (2015) No, I won’t eat that!” Parental self-transformation in clashes of role enactment and children’s will, Journal of Business Research, Volume 69, Issue 1, January 2016, Pages 145-154 2016 Article académique
    Penaloza, L., “¡Tequila! Distilling the spirit of Mexico,” Review Essay, Consumption, Markets, Culture, Vol. 19, No. 3, May 2016, 296-305. 2016 Article académique
    Andrew Lindridge, Lisa PENALOZA and Preya Worlu, "Exploring Agency and Empowerment in Immigrant Consumer Acculturation: Nigerian Women’s Gender Renegotiatons in the UK," European Journal of Marketing, forthcoming. 2016 Article académique
    Lisa PENALOZA ; Christopher CHAVEZ “Latinos/as and Consumer Culture”, in Michael Ryan and Dan Cook (eds) the Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies, Hoboken (NJ-USA) : Wiley-Blackwell, February 2015, 648 p. 2015 Chapitre
    Figueiredo, B., Chelekis, J., DeBerry-Spence, B., Fuat Firat, A., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Penaloza, L. & Tadjewski, M. (2015) Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). Journal of Macromarketing, Vol. 35, Issue 2, 257-271. 2015 Article académique
    Lisa PENALOZA ; Christopher CHAVEZ “Latindad and Consumer Culture”, in Michael Ryan and Dan Cook (eds) the Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies, Hoboken (NJ-USA) : Wiley-Blackwell, February 2015, 648 p. 2015 Chapitre
    Mark TADAJEWSKI ; Jessica CHELEKIS ; Benet DEBERRY-SPENCE ; Bernardo FIGUEIREDO ; Olga KRAVETS ; Krittinee NUTTAVUTHISIT ; Lisa PEÑALOZA ; Johanna MOISANDER “The discourses of marketing and development: towards ‘critical transformative marketing research’”, Journal of Marketing Management, vol. 30, n°17-18, December 2014, pp.1728-1771 2014 Article académique
    Lisa PENALOZA ; Alladi VENKATESH "The Value of Value in CCT: Commentary on Karababa and Kjeldgaard", Marketing Theory, vol. 14, n°1, March 2014, pp. 135-138 2014 Article académique
    Luca M. VISCONTI, Aliakbar JAFARI, Wided BATAT, Aurelie BROECKERHOFF, Ayla Özhan DEDEOGLU, Catherine DEMANGEOT, Eva KIPNIS, Andrew LINDRIDGE, Lisa PENALOZA, Chris PULLIG, Fatima REGANy, Elif USTUNDAGLI, Michelle F. WEINBERGER “Consumer ethnicity three decades after: A TCR agenda", Journal of Marketing Management, vol. 30, n°17-18, December 2014, pp. 1882-1922 2014 Article académique
    Michelle BARNHART ; Lisa PENALOZA. “Who are you calling old? Negociating old age identity in the elderly consumption ensemble”, Journal of Consumer Research, vol. 39, n°6 (April 2013), pp. 1133-1153 2013 Article académique
    Lisa PENALOZA ; Alex THOMPSON “Constructing the Visual Consumer”, in Emma Bell, Samantha Warren, Jonathan E. Schroeder (Eds) Routledge Companions in Business, Management and Accounting, Abingdon (Ox, UK) : Routledge, August 2013, 424 p. 2013 Chapitre
    Waheed Karem ABDUL ; Sanjaya S. GAUR ; Lisa N. PENALOZA. "The determinants of customer trust in buyer-seller relationships: An empirical investigation in rural India", Australasian Marketing Journal, n°20, 2012, pp. 303-313 2012 Article académique
    Julien CAYLA ; Lisa PEÑALOZA. Mapping the play of organizational identity In foreign market adaptation, Journal of Marketing, vol. 76, n°6, November 2012, pp. 38-54 2012 Article académique
    Living U.S. Capitalism: The Normalization of Credit/Debt, with Michelle Barnhart, Journal of Consumer Research, 38:4 (December), 473-764, 2011. 2011 Article académique
    Penaloza, L. & Mish, J. Leveraging Insights from Consumer Cultural Theory in Services Logic: Value Co-Creation in Sustainable Businesses, with Jenny Mish, Marketing Theory, 11:1, March 2011, 9-43. 2011 Article académique
    Kedge Insights
    Insights Autres auteurs Catégorie Expertise
    Parental roles in the context of everyday family dinner consumption Aucun Publication highlight
    Marketing
    Retour en haut