Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| D'ANTONE, S., G. FUSCHILLO - "Spesasospesa.org The brand image of a social innovation born in Italy during the Covid era" - 2025, CCMP, Paris | 2025 | Etude de cas déposée |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2025, vol. 25, no. 1, pp. 77-95 | 2025 | Article |
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Social collective organizing: a dynamic capability for the social resilience of a territory", Management Decision, 2025 | 2025 | Article |
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" à paraître Management Decision | 2024 | Article |
| BHATNAGAR KUSHAGRA, K., J. CAYLA, D. DION, G. FUSCHILLO, "Consumer Sovereignty and the Ethics of Recognition", Journal of Business Ethics, 2024, vol. 4, no. 192, pp. 1-19 | 2024 | Article |
| D'ANTONE, S., G. FUSCHILLO - "Spesasospesa.org : L'image de marque d'une innovation sociale née en Italie à l'époque du Covid" - 2024, CCMP, Paris, France | 2024 | Etude de cas déposée |
| D'ANTONE, S., S. SUSI GEIGER, G. FUSCHILLO, "Resonant organizing and thriving in the post-growth era: Diffractive entanglements in a case of social organizing", Organization Studies, 2024 | 2024 | Article |
| FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364 | 2023 | Article |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789 | 2022 | Article |
| FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italie, 2022 | 2022 | Livre |
| LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154 | 2021 | Article |
| BERTILSSON JON, J., A. LUCARELLI, G. FUSCHILLO, "Movement Parties as Brand Platforms: The Case of the 5 Star Movement" dans Political Branding in Turbulent times., Mona Moufahim Ed., Palgrave Macmillan, pp. 103-121, 2021 | 2021 | Chapitre |
| FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365 | 2020 | Article |
| LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693 | 2018 | Article |
| COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italie, 2017 | 2017 | Livre |
| FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" dans Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016 | 2016 | Chapitre |
Domaines d’enseignement
Marketing
Méthodologie
Domaines de recherche
Consumer Culture Theory
Comportement du consommateur
Kedge Insights