Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| PONSIGNON, F., D. JAUD, F. DURRIEU, R. LUNARDO, "The ability of experience design characteristics to elicit epistemic value, hedonic value and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2582-2600 | 2024 | Article |
| PONSIGNON, F., R. LUNARDO, M. BAUMAN, "Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism", European Journal of Marketing, 2024, vol. 58, no. 6, pp. 1543-1565 | 2024 | Article |
| LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291 | 2024 | Article |
| KRAAK, J., Y. GRIEP, R. LUNARDO, Y. ALTMAN, "The effects of host country language proficiency on the relationship between psychological contract breach, violation, and work behaviors: A moderated mediation model", European Management Journal, 2024, vol. 42, pp. 611-622 | 2024 | Article |
| FLACANDJI, M., M. VLAD, R. LUNARDO, "The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy", Journal of Retailing and Consumer Services, 2024, vol. 78, pp. 103762 | 2024 | Article |
| JAUD, D., A. R. BRACONNOT, R. LUNARDO, "Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension", Journal of Consumer Behaviour, 2023, vol. https://doi.org/10.1002/cb.2207, no. 22, pp. 1224–1236 | 2023 | Article |
| BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business and Industrial Marketing, 2023, vol. Vol. 38, no. No. 10, pp. 2183-2196 | 2023 | Article |
| GROSS, J., R. LUNARDO, "Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram", Marketing Letters, 2023 | 2023 | Article |
| FLACANDJI, M., J. CUSIN, R. LUNARDO, "When And Why Signaling Frontline Employee Inexperience Can Prove To Be An Asset: Effects On consumer Forgiveness For Service Failure", Psychology & Marketing, 2023, vol. 40, pp. 2728–2742 | 2023 | Article |
| GIRARDIN, F., I. BLAL, R. LUNARDO, "The Role of Brand Authenticity for Higher Education Institutions", Journal of Marketing for Higher Education, 2023 | 2023 | Article |
| JAUD, D., O. GERGAUD, R. LUNARDO, "Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices", British Food Journal, 2023, vol. 125, no. 6, pp. 2070-2086 | 2023 | Article |
| PONSIGNON, F., M. AMIRI AREF, R. LUNARDO, T. BOUZDINE-CHAMEEVA, "Assisting visitor path creation in experiential tourist attractions", Tourism Management Perspectives, 2023, vol. 49, pp. 101187 | 2023 | Article |
| LUNARDO, R., J. CUSIN, M. FLACANDJI, "A Time(ly) Perspective of the Service Recovery Paradox: How Organizational Learning Moderates Follow-Up Recovery Effects", Journal of Business Research, 2023, vol. 166, pp. 114088 | 2023 | Article |
| LUNARDO, R., M. ALEMANY OLIVER, S. SHEPHERD, "How believing in brand conspiracies shapes relationships with brands", Journal of Business Research, 2023, vol. 159, pp. 113729 | 2023 | Article |
| HUAMAN RAMIREZ, R., R. LUNARDO, A. VASQUEZ PARRAGA, "How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism", Psychology & Marketing, 2022, vol. 39, no. 2, pp. 460-477 | 2022 | Article |
| JAUD, D., R. LUNARDO, "Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults", Journal of Consumer Affairs, 2022, vol. 56, no. 1, pp. 237-256 | 2022 | Article |
| LUNARDO, R., D. JAUD, E. JASPERS, "Engagement in vice food and beverage consumption: The role of perceived lack of control", Psychology & Marketing, 2022, vol. 39, no. 12, pp. 2221-2239 | 2022 | Article |
| HUAMAN-RAMIREZ, R., R. LUNARDO, A. VASQUEZ-PERRAGA, "How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism", Psychology & Marketing, 2022, vol. 39, no. 2, pp. 460-477 | 2022 | Article |
| MENCARELLI, R., R. LUNARDO, C. LOMBART, M. BLUT, E. HENON, "Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market", Marketing Letters, 2022, vol. 33, pp. 523-541 | 2022 | Article |
| PONSIGNON, F., R. LUNARDO, M. MICHRAFY, "Why Are International Visitors More Satisfied with the Tourism Experience? The Role of Hedonic Value, Escapism, and Psychic Distance", Journal of Travel Research, 2021, vol. 60, no. 8, pp. 1771-1786 | 2021 | Article |
| LUNARDO, R., D. JAUD, A. M. CORSI, "The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption", Food Quality and Preference, 2021, vol. 88, pp. 104107 | 2021 | Article |
| BOMPAR, L., R. LUNARDO - "Comment l’approche catégorielle de L’Oréal / Carrefour peut-elle réenchanter l’univers hygiène beauté en grande distribution ?" - 2021, CCMP, Paris, France | 2021 | Etude de cas déposée |
| LUNARDO, R., L. BOMPAR, C. SAINTIVES, "Briser la glace avec de l’humour : la propriété soulageante de l’humour et ses effets sur la performance des vendeurs", Recherche et Applications en Marketing, 2021, vol. 36, no. 2, pp. 3-23 | 2021 | Article |
| GIRARDIN, F., V. BEZENCON, R. LUNARDO, "Dealing with Poor Online Ratings in the Hospitality Service Industry: The mitigating power of corporate social responsibility activities", Journal of Retailing and Consumer Services, 2021, vol. 63, pp. 102676 | 2021 | Article |
| LUNARDO, R., C. SAINTIVES, D. CHANEY, "Food packaging and guilt: The effects of the color red and negative cognitive associations for vice versus virtue food products", Journal of Business Research, 2021, vol. 134, pp. 589-600 | 2021 | Article |
| DÖRNYEI, K. R., R. LUNARDO, "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness", Journal of Business Research, 2021, vol. 137, pp. 233-243 | 2021 | Article |
| SHAO, L., T. BOUZDINE-CHAMEEVA, R. LUNARDO, "The interacting effect of business and cultural distances on relationship management and export performance: the case of wine export between France and China"", Journal of Business and Industrial Marketing, 2020, vol. 35, no. 11, pp. 1659-1672 | 2020 | Article |
| LUNARDO, R., F. PONSIGNON, "Achieving immersion in the tourism experience: The role of autonomy, temporal dissociation, and reactance", Journal of Travel Research, 2020, vol. 59, no. 7, pp. 1151-1167 | 2020 | Article |
| PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336 | 2020 | Article |
| LUNARDO, R., C. SAINTIVES, "Comment l’autonomie rend-elle une expérience agréable ? Les rôles de la perception du risque et du contrôle personne", Recherche et Applications en Marketing, 2020, vol. 35, no. 1, pp. 45-64 | 2020 | Article |
| CHAOUALI, W., R. LUNARDO, I. BEN YAHIA, D. CYR, A. TRIKI, "Design aesthetics as drivers of value in mobile banking: does customer happiness matter?", International Journal of Bank Marketing, 2020, vol. 38, no. 1, pp. 219-241 | 2020 | Article |
| BEZENCON, V., F. GIRARDIN, R. LUNARDO, "When does an ethical attribute matter for product evaluation? The role of warm-glow feelings for low-rated products", Psychology & Marketing, 2020, vol. 37, pp. 1571-1585 | 2020 | Article |
| VAN KERCKHOVE, A., R. LUNARDO, G. J. FITZSIMONS, "Monetary Scarcity Leads to Increased Desire for Assortment", Journal of the Association of Consumer Research, 2020, vol. 5, no. 4, pp. 377-390 | 2020 | Article |
| CHAOUALI, W., I. BEN YAHIA, R. LUNARDO, A. TRIKI, "Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications", International Journal of Bank Marketing, 2019, vol. 37, no. 7, pp. 1525-1547 | 2019 | Article |
| HOLMQVIST, J., Y. VAN VAERENBERGH, R. LUNARDO, M. DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129 | 2019 | Article |
| LUNARDO, R., B. RICKARD, "How do consumers respond to fun wine labels?", British Food Journal, 2019, vol. 122, no. 8, pp. 2603-2619 | 2019 | Article |
| LUNARDO, R., E.MOUANGUE, "Getting over discomfort in luxury brand stores: How pop-up stores affect", Journal of Retailing and Consumer Services, 2019, vol. 49, no. July, pp. 77-85 | 2019 | Article |
| LUNARDO, R., F. DURRIEU, "A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract" dans Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases., Sigala, M & Robinson, R N.S Eds, Palgrave Macmillan, 2019 | 2019 | Chapitre |
| LUNARDO, R., L.BOMPAR - "Rip Curl : Du positionnement des produits au ciblage des clients, un retour à l’authenticité" - 2019, CCMP, France | 2019 | Etude de cas déposée |
| LUNARDO, R., L.BOMPAR - "Rip Curl: How Product versus Target Diversification Helps an Authenic (Re)Positioning and Commercial Performance" - 2019, CCMP | 2019 | Etude de cas déposée |
| BOMPAR, L., R.LUNARDO - "Boardriders distribution strategy Back to the endless summer for Quiksilver?" - 2018, CCMP | 2018 | Etude de cas déposée |
| BOMPAR, L., R.LUNARDO - "La stratégie de distribution de Boardriders Est-ce le retour à un « été sans fin » pour Quiksilver ?" - 2018, CCMP | 2018 | Etude de cas déposée |
| BOMPAR, L., R.LUNARDO, C.SAINTIVES, "The effects of humor usage by salespersons: the roles of humor type and business sector", Journal of Business and Industrial Marketing, 2018, vol. 33, no. 5, pp. 599-609 | 2018 | Article |
| CHANEY, D., R.LUNARDO, R.MENCARELLI, "Consumption experience: past, present", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 402-420 | 2018 | Article |
| LUNARDO, R., C.SAINTIVES, "Coping with the ambivalent emotions of guilt and pride in the service context", Journal of Services Marketing, 2018, vol. 32, no. 3, pp. 360-370 | 2018 | Article |
| LUNARDO, R., L.BOMPAR - "Boardriders Mapping the Perceived Brand Image of QUIKSILVER and ROXY in a Highly Competitive Market" - 2018, CCMP | 2018 | Etude de cas déposée |
| LUNARDO, R., L.BOMPAR - "Cartographie de l'image des marques QUIKSILVER et ROXY du groupe Boardriders" - 2018, CCMP | 2018 | Etude de cas déposée |
| LUNARDO, R., L.BOMPAR, C.SAINTIVES, "L’usage de l’humour par les vendeurs et son impact sur la performance : le rôle de la phase d’exploration et du type d’humour", Recherche et Applications en Marketing (French Edition), 2018, vol. 33, no. 2, pp. 6-26 | 2018 | Article |
| KRAAK, J., R.LUNARDO, O.HERRBACH, F.DURRIEU, "Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions", Journal of Business Research, 2017, vol. 70, pp. 108-117 | 2017 | Article |
| BOMPAR, L., R.LUNARDO - "ARENA: “WATER INSTINCT” The marketing problems of being a specialist" - 2017, CCMP | 2017 | Etude de cas déposée |
| BENOIT-MOREAU, F., B.PARGUEL, R.LUNARDO, "Des vertus écologiques de la consommation collaborative : Le cas des plateformes d’échanges d’objets entre particuliers" dans La consommation collaborative : Enjeux et défis de la nouvelle société du partage., Ed., De Boeck Supérieur, chap. 8, pp. 191-214, 2017 | 2017 | Chapitre |
| BOMPAR, L., R.LUNARDO - "ARENA : « WATER INSTINCT » La problématique marketing d'être un spécialiste" - 2017, CCMP | 2017 | Etude de cas déposée |
| PARGUEL, B., R.LUNARDO, F.BENOIT-MOREAU, "Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption", Technological Forecasting and Social Change, 2017, vol. 125, pp. 48-57 | 2017 | Article |
| CHANEY, D., R.LUNARDO, G.BRESSOLLES, "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions", Journal of Business Research, 2016, vol. 69, no. 12, pp. 5886-5893 | 2016 | Article |
| LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 | 2016 | Article |
| SAINTIVES, C., R.LUNARDO, "How guilt affects consumption intention: the role of rumination, emotional support and shame", Journal of Consumer Marketing, 2016, vol. 33, no. 1, pp. 41-51 | 2016 | Article |
| LUNARDO, R., F.PECHEUX LIVAT, "Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions", International Journal of Entrepreneurship and Small Business, 2016, vol. 29, no. 4, pp. 528 | 2016 | Article |
| SAINTIVES, C., R.LUNARDO, "Coping with Guilt: The Roles of Rumination and Positive Reappraisal in the Effects of Postconsumption Guilt", Psychology & Marketing, 2016, vol. 33, no. 5, pp. 344-357 | 2016 | Article |
| LUNARDO, R., D.ROUX, D.CHANEY, "The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations", Journal of Business Research, 2016, vol. 69, no. 12, pp. 6097-6105 | 2016 | Article |
Domaines d’enseignement
Marketing
- Marketing sensoriel
- Marketing opérationnel
Méthodologie
- Collecte et analyse des données
Domaines de recherche
Comportement du consommateur
- Emotions
- Marketing sensoriel
- Contrôle et manipulation du consommateur
BtoB Marketing
- Humour dans la vente
Management des vins et spiritueux
- Marketing du vin
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Humour et relations d’affaires font-ils bon ménage ? | Laurent BOMPAR | Paru dans The conversation |
Management |
| Image de soi et consommation de vin : Pourquoi les personnes narcissiques consomment plus de vin que la moyenne ? | David JAUD | Point de vue de l’expert |
Alimentation, Vin & Hospitalité |
| De l’intérêt de la mouche dans l’urinoir pour les décisions stratégiques en marketing | Aucun | Publication highlight |
Marketing & nouvelle consommation |
| Online Virtual Agents, gender and dressing styles | Grégory BRESSOLLES François DURRIEU | Publication video |
Marketing & nouvelle consommation |
| Agents virtuels en ligne : genre et style | Grégory BRESSOLLES François DURRIEU | Publication video |
Marketing & nouvelle consommation |