Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| DURRIEU, F., S. PEYRE - "How to improve visibility to the Lactose Free Milk segment within the Long-Life Milk category via the merchandising lever?" - 2025, CCMP, Paris, France | 2025 | Etude de cas déposée |
| DURRIEU, F., S. PEYRE - "Comment donner de la visibilité au segment lait sans lactose au sein de la catégorie lait UHT via le levier merchandising ?" - 2025, CCMP, Paris | 2025 | Etude de cas déposée |
| COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris | 2024 | Etude de cas déposée |
| PONSIGNON, F., D. JAUD, F. DURRIEU, R. LUNARDO, "The ability of experience design characteristics to elicit epistemic value, hedonic value and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2582-2600 | 2024 | Article |
| PONSIGNON, F., L. MATHIEU, F. DURRIEU, "Understanding the drivers of patient satisfaction with home health care services: an empirical study of two care pathways", International Journal of Health Planning and Management, 2023, vol. 38, no. 6, pp. 1644-1656 | 2023 | Article |
| SOLBERG, C. A., F. DURRIEU, "Patterns of international marketing strategy", Journal of Business and Industrial Marketing, 2023, vol. 38, no. 7, pp. 1532-1544 | 2023 | Article |
| LOKONDE, P. O., F. DURRIEU, "Business Model Canvas et pérennité des PME en environnement hostile : Une méta-analyse en contexte congolais", Management & Sciences Sociales, Décembre 2023, vol. 35, pp. 74-95 | 2023 | Article |
| DURRIEU, F., S. PETZOLD DUMEYNIEUX - "Lactel Max & Caffè Latte Relancer la marque Lactel sur le segment des laits aromatisés" - 2023, CCMP, France | 2023 | Etude de cas déposée |
| DURRIEU, F., K. GEITZHOLZ, S. TREBUCQ, "Le capital humain et les achats responsables comme déterminants de la performance financière?? Test d’un effet de médiation sérielle appliqué au cas des entreprises cotées européennes", Management International, 2023, vol. 27, no. 1, pp. 28–39 | 2023 | Article |
| LOREY, T., F. DOSQUET, F. DURRIEU, M. AMBAYE, "Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France" dans Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases., Springer Nature Switzerland AG Ed., Springer International Publishing, pp. 251–277, 2023 | 2023 | Chapitre |
| DURRIEU, F., E. LICK, T. LOREY, A. F. STÖCKL, "The impact of country and wine culture on ideal pairings of French white wine and cheese", International Journal of Gastronomy and Food Science, 2023, vol. 32, pp. 100735 | 2023 | Article |
| COUSTON, A., F. DURRIEU, I. PIGNATEL - "Gold Bond ou l’enjeu de la dermocosmétique pour Sanofi" - 2023, CCMP, Bordeaux, France | 2023 | Etude de cas déposée |
| DURRIEU, F., C. ESTAY, M. FAYE, C. MAY, "Complexité attributionnelle et leadership : le contexte sénégalais", Management International, 2022, vol. 26, no. 3, pp. 98-111 | 2022 | Article |
| DURRIEU, F., K. GARDIA-PAREGE, T. LOREY - "Quelle stratégie pour la marque Lipault face à la crise du covid sur le marché de la maroquinerie haut de gamme ?" - 2022, CCMP | 2022 | Etude de cas déposée |
| TCHAKOUTE TCHUIGOUA, H., C. SIMO, F. DURRIEU, "Business cycle and cash holdings: Empirical evidence from microfinance institutions", Finance Research Letters, 2022, vol. 50, pp. 103228 | 2022 | Article |
| DURRIEU, F., C. ESTAY, Z. YANAT, C. MAI-NIVOIT, "La perception de la réalisation du contrat psychologique chez les ouvriers en situation de restucuration industrielle", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Hiver 2020, vol. 129, pp. 225-248 | 2020 | Article |
| PELET, J. E., F. DURRIEU, E. LICK, "Label design of wines sold online: effects of perceived authenticity on purchase intentions", Journal of Retailing and Consumer Services, Juillet 2020, vol. 55, pp. 102087 | 2020 | Article |
| BOUZDINE-CHAMEEVA, T., F. PONSIGNON, F. DURRIEU, J.-O. PESME, "How to design a wine museum? Insights from La Cité du Vin in Bordeaux“" dans Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases”., Ed., Palgrave Macmillan, vol. Vol 2, pp. 279-295, 2019 | 2019 | Chapitre |
| LUNARDO, R., F. DURRIEU, "A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract" dans Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases., Sigala, M & Robinson, R N.S Eds, Palgrave Macmillan, 2019 | 2019 | Chapitre |
| DURRIEU, F., F.PONSIGNON, T.BOUZDINE-CHAMEEVA - "La Cité du Vin” case study: Assessing and improving customer experience design in the wine tourism sector" - 2018, CCMP | 2018 | Etude de cas déposée |
| DURRIEU, F., S.PETZOLD DUMEYNIEUX, V.BARBAT - "EAT ME : Maître Prunille à la conquête de la Chine" - 2018, CCMP, France | 2018 | Etude de cas déposée |
| TCHAKOUTE, H., F.DURRIEU, G. S.KOUAO, "Funding Strategy and Performance of Microfinance Institutions: An Exploratory Study", Strategic Change, 2017, vol. 26, no. 2, pp. 133-143 | 2017 | Article |
| PONSIGNON, F., F.DURRIEU, T.BOUZDINE-CHAMEEVA, "Customer experience design: a case study in the cultural sector", Journal of Service Management, 2017, vol. 28, no. 4, pp. 763-787 | 2017 | Article |
| MANDJÁK, T., Á.WIMMER, F.DURRIEU, "The influence of economic crises on network behavior", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 3, pp. 445-456 | 2017 | Article |
| KRAAK, J., R.LUNARDO, O.HERRBACH, F.DURRIEU, "Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions", Journal of Business Research, 2017, vol. 70, pp. 108-117 | 2017 | Article |
| LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66 | 2016 | Article |
Domaines d’enseignement
Marketing
Méthodologie
Domaines de recherche
Management des vins et spiritueux
Finance comportementale
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Online Virtual Agents, gender and dressing styles | Grégory BRESSOLLES Renaud LUNARDO | Publication video |
Marketing & nouvelle consommation |
| Agents virtuels en ligne : genre et style | Grégory BRESSOLLES Renaud LUNARDO | Publication video |
Marketing & nouvelle consommation |