Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| PELET, J. E., F.DURRIEU, E.LICK, "Label design of wines sold online: effects of perceived authenticity on purchase intentions", Journal of Retailing and Consumer Services, Juillet 2020, vol. 55, pp. 102087 | 2020 | Article |
| MANDJÁK, T., Á.WIMMER, F.DURRIEU, "The influence of economic crises on network behavior", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 3, pp. 445-456 | 2017 | Article |
| SOLBERG, C., F.DURRIEU, "Internationalization Strategies and Industry Structure" dans International Marketing in the Fast Changing World, Advances in International Marketing., Stottinger, B., Schlegelmilch, B. & Zou, S. Eds, Elsevier, vol. 26, pp. 33-60, 2015 | 2015 | Chapitre |
Pédagogie
Marketing
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Online Virtual Agents, gender and dressing styles | Grégory BRESSOLLES Renaud LUNARDO | Publication video |
Marketing |
| Agents virtuels en ligne : genre et style | Grégory BRESSOLLES Renaud LUNARDO | Publication video |
Marketing |