Boris BARTIKOWSKI

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Boris Bartikowski est professeur de marketing à KEDGE Business School en où il exerce notamment en tant que directeur du Centre d’Excellence en Marketing. Il a obtenu un diplôme de doctorat en marketing de l'Université d'Aix-Marseille et de l'Université d'Augsbourg en 2002 ainsi qu’une habilitation à diriger les recherches de l'Université d'Aix-Marseille en 2006. Il enseigne le comportement des consommateurs, le marketing relationnel ainsi que les méthodes de recherche. Ses domaines de spécialisation en recherche sont dans les domaines du e-commerce, le marketing interculturel et la communication.

    Publications récentes
    Publication Année de publication Type de publication
    BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277 2021 Article
    YOGANATHAN, V., V. -S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536 2021 Article
    EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204 2020 Article
    BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428 2020 Article
    OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548 2020 Article
    BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239 2019 Article
    JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327 2019 Article
    BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297 2019 Article
    PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753 2018 Article
    FASTOSO, F., B. BARTIKOWSKI, S. WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532 2018 Article
    CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363 2018 Article
    BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380 2018 Article
    CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" dans Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017 2017 Chapitre
    BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202 2017 Article
    BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089 2016 Article
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