Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| OURAHMOUNE, N., L. ZAYER , W. HEIN, J. BRACE GOVAN, C. COLEMAN, R. HARRISON, L. STEINFIELD, M. SANGHVI, "The Renaissance of Gender Equality Research and Sustainable Development in the Academic Context of Marketing" dans Struggles and Successes in the Pursuit of Sustainable Development for the Principles of Management Education (PRME)., Tay Keong Tan, Milenko Gudic, Patricia M. Flynn Eds, Routledge, 2020 | 2020 | Chapitre |
| STEINFIELD, L., M.SANGHVI, L.TUNCAY ZAYER, C.COLEMAN, N.OURAHMOUNE, R., L.HARRISSON, W.HEIN, J.BRACE GOVAN, "Transformative intersectionality: moving business towards a critical praxis", Journal of Business Research, 2019, vol. 100, pp. 366-375 | 2019 | Article |
| OURAHMOUNE, N., L. STEINFIELD, C. COLEMAN, L. TUNCAY ZAYER, W. HEIN, "Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework", Consumption Markets & Culture, 2019, vol. 22, no. 4, pp. 406-429 | 2019 | Article |
| ROKKA, J., N. OURAHMOUNE, "When a Rapper Buys a Champagne House: Jay-Z and Ace of Spades." dans Consumer Behaviour: A European perspective., Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Eds, Pearson editions, chap. case study, pp. 638-639, 2018 | 2018 | Chapitre |
| OURAHMOUNE, N., I.ROBERT, A.-S.BINNINGER, "Nudge environnementaux et norme sociale: une analyse controversée des discours de consommateurs" dans La conduite du changement climatique: entre contraintes et incitations., Ed., L. G. D. J. , chap. 3, pp. 117-134, 2018 | 2018 | Chapitre |
| OURAHMOUNE, N., "Embodied transformations and food restrictions: The case of medicalized obesity", Journal of Business Research, 2017, vol. 75, pp. 192-201 | 2017 | Article |
| HEIN, W., L.STEINFIELD, N.OURAHMOUNE, C. A.COLEMAN, L. T.ZAYER, J.LITTLEFIELD, "Gender Justice and the Market: A Transformative Consumer Research Perspective", Journal of Public Policy & Marketing, 2016, vol. 35, no. 2, pp. 223-236 | 2016 | Article |
| OURAHMOUNE, N., "Luxury Retail Environments And Changing Masculine Sociocultural Norms", Journal of Applied Business Research, 2016, vol. 32, no. 3, pp. 695 706 | 2016 | Article |
| OURAHMOUNE, N., "Narrativity, temporality, and consumer-identity transformation through tourism", Journal of Business Research, 2016, vol. 69, no. 1, pp. 255-263 | 2016 | Article |
Domaines d’enseignement
Marketing
- Marketing du Luxe, Marketing socioculturel, Branding, Comportement du consommateur, etudes qualitatives
- Stratégie de marques et approches socioculturelles
- Comportement du consommateur
- Communication de marques
- Sociologie de la consommation
- Culture de consommation
Domaines de recherche
Consumer Culture Theory
- Consumer Culture Theory, Transformative Consumer Research, Gender, Body, Post-colonial, Cultural Branding, Semiotics, Emerging markets, Mediterranean consumption
Stratégie de marque
- Stratégie et culture de marque
Pays en développement
Ethique des affaires
Kedge Insights