Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| BATAT, W., D. MANIKA, F. DUMA, R. MILLARD, M. MRAD, N. MITCHELL, N. OURAHMOUNE, P. PALLAB, F. ESPINOZA PETERSEN, N. TALUKDAR, B. YAO YAO, "Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability", Marketing Theory, 2026, vol. 26, no. 2, pp. 211-244 | 2026 | Article |
| GIOIA, P., N. OURAHMOUNE, D. RINALLO DIEGO, B. MÜLLER , "Making localness work: boundary intermediation in decentralised market systems", Journal of Marketing Management, 2026, vol. 42, no. (9–10), pp. 1332–1357 | 2026 | Article |
| ASKEGAARD, S., H. EL JURDI, N. OURAHMOUNE, "Réflexions sur l’imaginaire social et les technologies du corps", Recherche et Applications en Marketing, 2025, vol. 40, no. 3, pp. 32-45 | 2025 | Article |
| OURAHMOUNE, N., H. EL JURDI, "Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements", Marketing Theory, 2025 | 2025 | Article |
| OURAHMOUNE, N., E. SAMSIOE, "Luxury Consumption" dans Elgar Encyclopedia of Consumer Behavior., Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Eds, Edward Elgar Publishing, vol. Business 2024, chap. 59, pp. 191–194, 2024 | 2024 | Chapitre |
| GIOIA, P., N. OURAHMOUNE, D. RINALLO DIEGO, B. MÜLLER , "Rural Culinary Experiences: the Consumer Journey through Locally Sourced Ingredients" à paraître Advances in Consumer Research | 2024 | Article |
| OURAHMOUNE, N., H. EL JURDI, "The march for gender equality of Algerian women: The struggle for spatial and historical recognition", Gender, Work and Organization, 2024, vol. 31, pp. 1012-1030 | 2024 | Article |
| GIOIA, P., N. OURAHMOUNE, D. RINALLO, "Place branding and cultural intermediaries representations: a socio-semiotic approach", Advances in Consumer Research, 2023, vol. 51, pp. 61-65 | 2023 | Article |
| GURRIERI, L., A. PROTHERO, N. OURAHMOUNE, S. BETTANY, S. DOBSCHA, J. DRENTEN, S. FINKELSTEIN, S. FERGUSON, L. MCVEY, L. STEINFIELD, L. TUNCAY ZAYER, "Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support and Advocacy", Gender, Work and Organization, 2022, pp. 1-22 | 2022 | Article |
| OURAHMOUNE, N., H. EL JURDI, "Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab Spring" dans The Routledge Companion to Marketing and Feminism., Olga Kravets, Pauline MacLaran, Lorna Stevens Eds, Routledge, chap. 17, pp. 257-267, 2022 | 2022 | Chapitre |
| OURAHMOUNE, N., "RIHANNA, FENTY AND THE EMERGENCE OF INCLUSIVE LUXURY" dans Fashion & Luxury Marketing., SOLOMON, R., MRAD M. Eds, Sage Publications, pp. 61-88, 2022 | 2022 | Chapitre |
| OURAHMOUNE, N., H. E. JURDI, "Beauty salon- a marketplace icon", Consumption Markets & Culture, 2021, vol. 24:6, pp. 611-619 | 2021 | Article |
| OURAHMOUNE, N., L. ZAYER , W. HEIN, J. BRACE GOVAN, C. COLEMAN, R. HARRISON, L. STEINFIELD, M. SANGHVI, "The Renaissance of Gender Equality Research and Sustainable Development in the Academic Context of Marketing" dans Struggles and Successes in the Pursuit of Sustainable Development for the Principles of Management Education (PRME)., Tay Keong Tan, Milenko Gudic, Patricia M. Flynn Eds, Routledge, 2020 | 2020 | Chapitre |
| STEINFIELD, L., M.SANGHVI, L.TUNCAY ZAYER, C.COLEMAN, N.OURAHMOUNE, R., L.HARRISSON, W.HEIN, J.BRACE GOVAN, "Transformative intersectionality: moving business towards a critical praxis", Journal of Business Research, 2019, vol. 100, pp. 366-375 | 2019 | Article |
| OURAHMOUNE, N., L. STEINFIELD, C. COLEMAN, L. TUNCAY ZAYER, W. HEIN, "Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework", Consumption Markets & Culture, 2019, vol. 22, no. 4, pp. 406-429 | 2019 | Article |
| OURAHMOUNE, N., I.ROBERT, A.-S.BINNINGER, "Nudge environnementaux et norme sociale: une analyse controversée des discours de consommateurs" dans La conduite du changement climatique: entre contraintes et incitations., Ed., L. G. D. J. , chap. 3, pp. 117-134, 2018 | 2018 | Chapitre |
| ROKKA, J., N. OURAHMOUNE, "When a Rapper Buys a Champagne House: Jay-Z and Ace of Spades." dans Consumer Behaviour: A European perspective., Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Eds, Pearson editions, chap. case study, pp. 638-639, 2018 | 2018 | Chapitre |
| OURAHMOUNE, N., "Embodied transformations and food restrictions: The case of medicalized obesity", Journal of Business Research, 2017, vol. 75, pp. 192-201 | 2017 | Article |
| HEIN, W., L.STEINFIELD, N.OURAHMOUNE, C. A.COLEMAN, L. T.ZAYER, J.LITTLEFIELD, "Gender Justice and the Market: A Transformative Consumer Research Perspective", Journal of Public Policy & Marketing, 2016, vol. 35, no. 2, pp. 223-236 | 2016 | Article |
| OURAHMOUNE, N., "Luxury Retail Environments And Changing Masculine Sociocultural Norms", Journal of Applied Business Research, 2016, vol. 32, no. 3, pp. 695 706 | 2016 | Article |
| OURAHMOUNE, N., "Narrativity, temporality, and consumer-identity transformation through tourism", Journal of Business Research, 2016, vol. 69, no. 1, pp. 255-263 | 2016 | Article |
Domaines d’enseignement
Marketing
- Marketing du Luxe, Marketing socioculturel, Branding, Comportement du consommateur, etudes qualitatives
- Stratégie de marques et approches socioculturelles
- Comportement du consommateur
- Communication de marques
- Sociologie de la consommation
- Culture de consommation
Domaines de recherche
Consumer Culture Theory
- Consumer Culture Theory, Transformative Consumer Research, Gender, Body, Post-colonial, Cultural Branding, Semiotics, Emerging markets, Mediterranean consumption
Stratégie de marque
- Stratégie et culture de marque
Pays en développement
Ethique des affaires
Etudes de genre
Comportement du consommateur
Gestion de la diversité
Kedge Insights