Aleksej HEINZE

Marketing Téléchargez le CV

aleksej.heinze@kedgebs.com

Aleksej Heinze est professeur associé en marketing digital à KEDGE BS et a obtenu son doctorat à Salford Business School en 2008. Son domaine d'expertise est l'utilisation des canaux de marketing digital dans un contexte international. Ce travail est compilé dans un livre de collaboration intitulé : "Digital and Social Media Marketing : A Results-Driven Approach". Cet ouvrage comprend les contributions de 20 auteurs de 6 pays européens et s'appuie sur le projet "Passport to Trade 2.0", qui a développé des guides gratuits sur la culture d'entreprise - et sur l'étiquette des médias sociaux - dans 31 pays européens. http://businessculture.org et un cours gratuit en open access  sur l'utilisation des médias sociaux pour le développement du commerce international. Aleksej a une vaste expérience de la direction d'équipes de projet multinationales, et plus récemment, du projet Joint European Masters in Digital and Social Media Marketing (JEMSS). JEMSS vise à développer une série de ressources dans le marketing numérique et médias sociaux (http://mastersindigitalmarketing.org, y compris la communauté #passion4digital)

    Publications récentes
    Publication Année de publication Type de publication
    CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 2024 Chapitre
    CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 2024 Chapitre
    CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 2024 Chapitre
    HEINZE, A., M. CANO, "SEO strategy for a digital presence" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 2024 Chapitre
    ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 2024 Chapitre
    HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 2024 Chapitre
    ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 2024 Chapitre
    HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 2024 Chapitre
    EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 2024 Chapitre
    IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 2024 Chapitre
    MALEVICIUS, R., A. HEINZE, A. COUSTON, "Navigating global challenges" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, pp. 23 - 50, 2024 2024 Chapitre
    NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022 2022 Article
    IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Content marketing" dans Digital and Social Media Marketing A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 9, pp. 230- 256, 2020 2020 Chapitre
    HEINZE, A., A. FENTON - "How Can Public Desire Grow in the Global Fast Fashion Industry?" - 2020, The Case Centre, Bedfordshire, UK, Royaume Uni 2020 Etude de cas déposée
    FENTON, A., A. HEINZE - "Fan Fit: developing a sports club social media and fitness app to engage fans" - 2020, The Case Centre, Royaume Uni 2020 Etude de cas déposée
    HEINZE, A., "Search engine optimisation Strategy implementation" dans Digital and Social Media Marketing: A results Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 7, pp. 175- 229, 2020 2020 Chapitre
    QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27 2020 Article
    VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40 2020 Article
    FLETCHER, G., A. HEINZE, "Doing a forensic internal audit of your organisation – skills, resources, culture, resistance" dans Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 11, pp. 96-103, 2019 2019 Chapitre
    FENTON, A., K.GALLAGHER, A.HEINZE, "Conducting a competitor analysis in the digital age" dans Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 9, pp. 80 - 86, 2019 2019 Chapitre
    HEINZE, A., M.GRIFFITHS, A.FENTON, G.FLETCHER, "Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.", Global Business and Organizational Excellence, 2018, vol. 37, no. 4, pp. 6-13 2018 Article
    HEINZE, A., S.SAHADEV - "Digital business model: planning for the future for Marshall's Florist" - 2018, The Case Centre, Royaume Uni 2018 Etude de cas déposée
    Domaines d’enseignement

    Marketing

    Méthodologie

    Domaines de recherche

    Marketing

    • Digital Marketing

    Autre

    • Educational Technologies