Publications récentes
Publication | Année de publication | Type de publication |
---|---|---|
GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023 | 2023 | Article |
GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310 | 2022 | Article |
GROSS, J., "A Typology of Brand-Related Content on Social Media" dans The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022 | 2022 | Chapitre |
GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Suisse, 2022 | 2022 | Livre |
GROSS, J., F. WANGENHEIM, "The Big Four of Influencer Marketing. A Typology of Influencers.", Marketing Review St. Gallen, 2018, vol. 2, pp. 30-38 | 2018 | Article |