Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| Rinallo, D. (2018). Event Marketing. Milan : Bocconi University Press, 172 p., ISBN 9788885486249 | 2018 | Ouvrage |
| Rinallo, D., Maclaran, P. & Stevens, L. (2016) Mixed Blessing: Market-mediated Religious Authority in Neopaganism. Journal of Macromarketing. Forthcoming | 2016 | Article académique |
| Rinallo, D., Bathelt, H. & Golfetto, F. (2016) Economic Geography and Industrial Marketing Views on Trade Shows: Collective Marketing and Knowledge Circulation. Industrial Marketing Management. Forthcoming | 2016 | Article académique |
| Andreini, D., Rinallo, D., Pedliento, G. & Bergamaschi, M. (2015) Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Catholic Pope. Journal of Business Ethics, DOI: 10.1007/s10551-015-2709-y | 2015 | Article académique |
| D. Rinallo, F. Golfetto (2015), “Internationalization and knowledge-based strategies of European trade show organizers in Asia: The Case Studye of Messe Frankfurt”, in H. Bathelt and G. Zeng (Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, 67-92. | 2015 | Chapitre |
| F. Golfetto, D. Rinallo, (2015), “The evolution of trade show systems: Lessons from Europe”, in H. Bathelt and G. Zeng (Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, pp. 42-66. | 2015 | Chapitre |
| Rinallo, D. (2014) Spirituality vs. the sacred in consumer research: A commentary on the work of Russell Belk. In Kozinets, R.V. (Ed.) Legends in Consumer Behavior: The Collected Work of Russell W. Belk, Vol. 10 "Magic and Religion in Consumption Practice." | 2014 | Chapitre |
| Bathelt, H. Golfetto, F., & Rinallo, D. (2014) Trade Shows in the Globalizing Knowledge Economy. Oxford University Press. | 2014 | Ouvrage |
| Rinallo, D., Basuroy, S., Wu, R., & Jeon, H.J. (2013) The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. Journal of Business Ethics, Vol. 114, Issue 3, 425-441. | 2013 | Article académique |
| D. Rinallo, S. Basuroy, R. Wu, H.J. Jeon, “The Media and their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions”, Journal of Business Ethics (conditional acceptance, April 3, 2012). | 2012 | Article académique |
| Rinallo, D., Borghini, S., Bamossy, G., & Kozinets, R. (2012) When Sacred Objects Go Bra(n)d: Fashion Rosaries and the Contemporary Linkage of Religion and Commerciality. In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 29-40). New York: Routeledge. | 2012 | Chapitre |
| Rinallo, D., Scott, L., & MacLaran, P. (2012) Unravelling Complexities at the Commercial/Spiritual Interface In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 1-28). New York: Routeledge. | 2012 | Chapitre |
| D. Rinallo, F. Golfetto (2011), “Exploring the knowledge strategies of temporary cluster organizers: A longitudinal study of the EU fabric industry trade shows (1986-2006), Economic Geography, 87 (4). | 2011 | Article académique |
| D. Rinallo, S. Borghini, F. Golfetto (2010), “Exploring visitor experiences at trade shows”, Journal of Business and Industrial Marketing, Vol. 25 (4): 249-258. | 2010 | Article académique |
| D. Rinallo, S. Basuroy, (2009), “Does advertising spending influence media coverage of advertiser?”, Journal of Marketing, Vol. 73 (November): 33-46. | 2009 | Article académique |
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Valoriser un patrimoine culturel immatériel | Aucun | Video Xerfi |
Marketing Creative Industries & Culture |
| The Emergence of Italy as a Fashion Country | Aucun | Publication highlight |
Creative Industries & Culture |
| Fashion Collections: Product Development and Merchandising | Aucun | Publication highlight |
Creative Industries & Culture |
| Exhibitors spend too much on trade shows : How to maximize the ROI | Aucun | Point de vue de l’expert |
Marketing |