Diego RINALLO

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Diego Rinallo est professeur associé en marketing et consumer culture à KEDGE Business School. Avant, il a été professeur assistant en marketing à l’Université Bocconi de Milan, qui lui a conféré son doctorat en Business Administration. Sa recherche explore le marketing et la consommation du point de vue culturel, avec un focus sur le genre, la mode, la publicité, la spiritualité et la religion. Il est un expert de niveau mondial sur l’industrie des foires et salons, et sa recherche pose l’accent sur le rôle joué par ces événements de marketing collectif dans l’économie globale de la connaissance. Son travail a été publié dans des revue scientifiques top-ranking comme Journal of Marketing et Journal of Business Ethics, and maisons d’édition prestigieuses comme Oxford University Press. Exemples de ses travaux sont disponible sur https://kedgebs.academia.edu/DiegoRinallo

    Publications récentes
    Publication Année de publication Type de publication
    Rinallo, D. (2018). Event Marketing. Milan : Bocconi University Press, 172 p., ISBN 9788885486249 2018 Ouvrage
    Rinallo, D., Maclaran, P. & Stevens, L. (2016) Mixed Blessing: Market-mediated Religious Authority in Neopaganism. Journal of Macromarketing. Forthcoming 2016 Article académique
    Rinallo, D., Bathelt, H. & Golfetto, F. (2016) Economic Geography and Industrial Marketing Views on Trade Shows: Collective Marketing and Knowledge Circulation. Industrial Marketing Management. Forthcoming 2016 Article académique
    D. Rinallo, F. Golfetto (2015), “Internationalization and knowledge-based strategies of European trade show organizers in Asia: The Case Studye of Messe Frankfurt”, in H. Bathelt and G. Zeng (Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, 67-92. 2015 Chapitre
    F. Golfetto, D. Rinallo, (2015), “The evolution of trade show systems: Lessons from Europe”, in H. Bathelt and G. Zeng (Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, pp. 42-66. 2015 Chapitre
    Andreini, D., Rinallo, D., Pedliento, G. & Bergamaschi, M. (2015) Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Catholic Pope. Journal of Business Ethics, DOI: 10.1007/s10551-015-2709-y 2015 Article académique
    Bathelt, H. Golfetto, F., & Rinallo, D. (2014) Trade Shows in the Globalizing Knowledge Economy. Oxford University Press. 2014 Ouvrage
    Rinallo, D. (2014) Spirituality vs. the sacred in consumer research: A commentary on the work of Russell Belk. In Kozinets, R.V. (Ed.) Legends in Consumer Behavior: The Collected Work of Russell W. Belk, Vol. 10 "Magic and Religion in Consumption Practice." 2014 Chapitre
    Rinallo, D., Basuroy, S., Wu, R., & Jeon, H.J. (2013) The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. Journal of Business Ethics, Vol. 114, Issue 3, 425-441. 2013 Article académique
    Rinallo, D., Scott, L., & MacLaran, P. (2012) Unravelling Complexities at the Commercial/Spiritual Interface In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 1-28). New York: Routeledge. 2012 Chapitre
    D. Rinallo, S. Basuroy, R. Wu, H.J. Jeon, “The Media and their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions”, Journal of Business Ethics (conditional acceptance, April 3, 2012). 2012 Article académique
    Rinallo, D., Borghini, S., Bamossy, G., & Kozinets, R. (2012) When Sacred Objects Go Bra(n)d: Fashion Rosaries and the Contemporary Linkage of Religion and Commerciality. In Rinallo, D., Scott, L., & MacLaran, P. (Eds.) Consumption and Spirituality, (pp. 29-40). New York: Routeledge. 2012 Chapitre
    D. Rinallo, F. Golfetto (2011), “Exploring the knowledge strategies of temporary cluster organizers: A longitudinal study of the EU fabric industry trade shows (1986-2006), Economic Geography, 87 (4). 2011 Article académique
    D. Rinallo, S. Borghini, F. Golfetto (2010), “Exploring visitor experiences at trade shows”, Journal of Business and Industrial Marketing, Vol. 25 (4): 249-258. 2010 Article académique
    D. Rinallo, S. Basuroy, (2009), “Does advertising spending influence media coverage of advertiser?”, Journal of Marketing, Vol. 73 (November): 33-46. 2009 Article académique
    Kedge Insights
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