Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| BOURGEON, D., S. DEBENEDETTI, A. GOMBAULT, C. PETR, Marketing de l'Art et de la Culture 3e édition, Dunod, Paris, France, 2024 | GOMBAULT Anne |
Livre |
| MALEVICIUS, R., A. HEINZE, A. COUSTON, "Navigating global challenges" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, pp. 23 - 50, 2024 | HEINZE Aleksej COUSTON Alexandra |
Chapitre |
| GUYOTTO , O., A. COUSTON, S. TRAN, "The Impact of Coopetition on Student Recruitment in Higher Education: A Study of French Business Schools' Admission Strategy", Higher Education Quarterly, 2024 | COUSTON Alexandra |
Article |
| HANOTEAU, J., R. BARKEMEYER, J. MIKLIAN, "Business and Violent Conflict as a Multi-Dimensional Relationship: the case of post-Reformasi Indonesia" à paraître Business Horizons | HANOTEAU Julien BARKEMEYER Ralf |
Article |
| SALIGNAC, F., R. BARKEMEYER, E. FRANKLIN-JOHNSON, T. DZHENGIZ, "Understanding the evolution of competing institutional logics in the marketization of care: A stage model analysis of Australia's national disability insurance scheme", Health Policy, 2024 | FRANKLIN-JOHNSON Elizabeth BARKEMEYER Ralf |
Article |
| SWALLOW, N., R. BARKEMEYER, "Examining farmers’ motivations to engage in low-carbon agricultural practices: A study of New Zealand dairy farmers", Journal of Rural Studies, 2024, vol. 111, pp. 103440 | BARKEMEYER Ralf |
Article |
| GODEFROIT-WINKLE, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2024, vol. 189, no. 3, pp. 479-506 | PEÑALOZA Lisa |
Article |
| GIOIA, P., N. OURAHMOUNE, D. RINALLO DIEGO, B. MÜLLER , "Rural Culinary Experiences: the Consumer Journey through Locally Sourced Ingredients" à paraître Advances in Consumer Research | OURAHMOUNE Nacima |
Article |
| BEAULIEU, M., S. SALOMEE RUEL, O. DUPOUËT, "Procurement-network contributions to healthcare supply chain resilience: a case study from Canada", International Journal of Public Sector Management, 2024 | DUPOUËT Olivier |
Article |
| DUPOUËT, O., Y. PITARCH, M. FERRU, B. BARNELA, "Community dynamics and knowledge production: Forty years of research in quantum computing", Journal of Knowledge Management, 2024, vol. 28, pp. 651-672 | DUPOUËT Olivier |
Article |
| COHENDET, P., O. DUPOUËT, R. RAMPA, R. NAGGAR, "Orchestrating orphan ideas in the fuzzy front end of a large firm's R&D department", R&D Management, 2024, vol. 54(3), pp. 558-573 | DUPOUËT Olivier |
Article |
| OURAHMOUNE, N., E. SAMSIOE, "Luxury Consumption" dans Elgar Encyclopedia of Consumer Behavior., Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Eds, Edward Elgar Publishing, vol. Business 2024, chap. 59, pp. 191–194, 2024 | OURAHMOUNE Nacima |
Chapitre |
| OURAHMOUNE, N., H. EL JURDI, "The march for gender equality of Algerian women: The struggle for spatial and historical recognition", Gender, Work and Organization, 2024, vol. 31, pp. 1012-1030 | OURAHMOUNE Nacima |
Article |
| PREUSS, L., R. BARKEMEYER, B. ARORA, S. BANERJEE, "Sensemaking along global supply chains: implications for the ability of the MNE to manage sustainability challenges", Journal of International Business Studies, 2024, vol. 55, pp. 492-514 | BARKEMEYER Ralf PREUSS Lutz |
Article |
| PREUSS, L., I. FISCHER, B. ARORA, "How do stakeholder groups make sense of sustainability: Analysing differences in the complexity of their cognitive frames", Business Strategy and the Environment, 2024, vol. 33, no. 3, pp. 2367-2383 | PREUSS Lutz |
Article |
| CHONG, C. Y., J. MAZIER, L. REYES-ORTIZ, "Macroeconomic policy evaluation in an SFC econometric model: the case of the investment program for climate action in France" à paraître European Journal of Economics and Economic Policies: Intervention | REYES-ORTIZ Luis |
Article |
| MAZIER, J., L. REYES-ORTIZ, C. Y. CHONG, "Inflation and how to deal with it in France. A policy perspective from an empirical stock-flow model" à paraître Metroeconomica | REYES-ORTIZ Luis |
Article |
| CHEN, C. Y. T., E. SUN, W. MIAO, Y.-B. LIN , "Reconciling business analytics with graphically initialized subspace clustering for optimal nonlinear pricing", European Journal of Operational Research, 2024, vol. 312, no. 2, pp. 1086-1107 | SUN Edward |
Article |
| CHEN, C. Y. T., E. SUN, Y.-B. LIN , "Reconciling spatiotemporal conjunction with digital twin for sequential travel time prediction and intelligent routing", Annals of Operations Research, 2024 | SUN Edward |
Article |
| CHEN, C. Y. T., L. B. LIN, W.-L. CHEN, K.-C. WU, Y.-W. LIN, E. SUN, C.-Y. LIU, "The CWT IoT Device for Detecting Rare Events of Orchid Disease", IEEE Internet of Things Journal, 2024, vol. 11, no. 12, pp. 15 | SUN Edward |
Article |
| GARNIER, C., C. MANGEN, E. NORTIER, "Men’s Experiences of Paternity Leaves in Accounting Firms", Accounting Horizons, 2024, vol. 38, no. 1, pp. 79-93 | GARNIER Claire |
Article |
| CAPEAU, F., P. VALETTE-FLORENCE, V. COVA, "A consumer demands–resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure", Journal of Business Research, 2024, vol. 177, pp. 114619 | CAPEAU Fanny |
Article |
| RAMIREZ, A., J. R. MONTOYA-TORRES, A. JAEGLER, Y. DIAZ, "Stochastic two-echelon vehicle routing problem with time windows: city logistics case study", International Journal of Shipping and Transport Logistics, 2024, vol. 18, no. 2, pp. 223-246 | JAEGLER Anicia RAMIREZ Angie |
Article |
| ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
| COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris | WHITE Tim DURRIEU François COUSTON Alexandra PIGNATEL Isabelle |
Etude de cas déposée |