Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| CASCIOLI KARIVALIS, F., "Performativité du dispositif de mécénat de compétences et impact. Le rôle catalytique des crises de performation", La Revue des Sciences de Gestion, 2025, vol. 331-332, pp. 47-58 | CASCIOLI KARIVALIS Fiammetta |
Article |
| KHADIJAH IDDRISU, K., F. FARIHAN ALHASSAN, S. GIAMPORCARO, J. JOSHUA YINDENABA ABOR, "The Rise of FinTech in Africa: Empowering the Underserved and Unbanked" dans Banking on Inclusion. Sustainable Development Goals Series., Ibrahim Nandom Yakubu Ed., Springer Nature Switzerland, pp. 19-61, 2025 | GIAMPORCARO Stéphanie |
Chapitre |
| DERBAIX, M., A. MASCIANTONIO, L. BALBO, A. LAO, S. CAMUS, S. TAFRAOUTI, D. BOURGUIGNON, "Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics", Psychology & Marketing, Printemps 2025, vol. 42, no. 6, pp. 1588-1606 | DERBAIX Maud |
Article |
| DE SURREL DE SAINT JULIEN, O., K. RICHOMME-HUET - "Wyes : La start-up biotech qui conjugue Jugaad, Ergonomie et Design dans la conception de l’offre" - 2025, CCMP, Paris, France | RICHOMME-HUET Katia DE SURREL DE SAINT JULIEN Odile |
Etude de cas déposée |
| DESVEAUD, K., G. PAVONE, "Consumer Perceptions of AI-Generated Marketing Content" dans Encyclopedia of Artificial Intelligence in Marketing., Riadh Ladhari Ed., Springer, Cham, pp. 1-7, 2025 | PAVONE Giulia DESVEAUD Kathleen |
Chapitre |
| PAVONE, G., K. DESVEAUD, "Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust", Journal of Consumer Marketing, 2025, vol. 42, no. 2, pp. 240-254 | PAVONE Giulia DESVEAUD Kathleen |
Article |
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Article |
| DESVEAUD, K., J. GROSS, "Social Language Intelligence for Social Media Marketing" dans Encyclopedia of Artificial Intelligence in Marketing., Ed., Springer, Cham, pp. 1-7, 2025 | GROSS Jana DESVEAUD Kathleen |
Chapitre |
| GOERGEN, J., E. DE BELLIS, A.-K. KLESSE, "AI assessment changes human behavior", Proceedings of the National Academy of Sciences of the United States of America, 2025, vol. 122, no. 25, pp. e2425439122 | GOERGEN Jonas |
Article |
| RATSIMANDRESY, A., J. MIEMCZYK, "Made of oysters, hemp and shuttlecocks: a study of cross-industrial collaboration for the circular economy", International Journal of Operations and Production Management, 2025, vol. 45, no. 9, pp. 1650–1685 | RATSIMANDRESY Anne |
Article |
| RUSSO, M., S. PRIX, J. GOERGEN, E. DE BELLIS, "The 3 Types of Customers Who Buy Smart Products—and How to Market to Them", Harvard Business Review, 2025, pp. November 4, 2025 | GOERGEN Jonas |
Article |
| HOLMQVIST, J., F. PONSIGNON, "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism", Journal of Business Research, 2025, vol. 186, pp. 115003 | PONSIGNON Frédéric HOLMQVIST Jonas |
Article |
| HOLMQVIST, J., C. BERGER, A. DE KEYSER, K. VERLEYE, "Luxury in the Circular Economy: An Engagement Journey Perspective", Journal of Consumer Behaviour, 2025, vol. 24, no. 3, pp. 1486-1497 | HOLMQVIST Jonas |
Article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949–963 | MOOSMAYER Dirk |
Article |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Article |
| GRENIER, C., E. FRANKLIN-JOHNSON, G. CAJAIBA-SANTANA, "Introduction" dans Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, 2025 | GRENIER Corinne FRANKLIN-JOHNSON Elizabeth |
Chapitre |
| FRANKLIN-JOHNSON, E., K. RICHOMME-HUET, "Climat d'inclusion professionnelle" dans Une société plus inclusive pour les personnes dépendantes ou handicapées – nouveaux paradigmes,., Grenier, C., Franklin-Johnson, E., & Cajaiba-Santana, G. Eds, ISTE Editions, vol. 6, chap. 6, pp. 103-116, 2025 | RICHOMME-HUET Katia FRANKLIN-JOHNSON Elizabeth |
Chapitre |
| JAEGLER, A., T. BOUZDINE-CHAMEEVA, J. ROJAS, "Empreinte carbone des activités oenotouristiques : étude de cas dans la région viticole de Bordeaux", Systèmes Alimentaires / Food Systems (ex Économies et Sociétés (Série AG - Systèmes agroalimentaires)), 2025, vol. 10, pp. 161-182 | JAEGLER Anicia BOUZDINE-CHAMEEVA Tatiana |
Article |
| BOUZDINE-CHAMEEVA, T., A. JAEGLER, J. ROJAS, "From Vine to Glass: Navigating the Carbon Footprint of Wine Tourism", International Journal of Wine Business Research, 2025, vol. 37, no. 4, pp. 726-744 | JAEGLER Anicia BOUZDINE-CHAMEEVA Tatiana |
Article |
| ORTH, U. R., C. MEYER, J. TIMM, F. REIMERS , T. BOUZDINE-CHAMEEVA, "Cross-modal congruency effects in online service settings: a telepresence – stereotype content perspective", Journal of Services Marketing, 2025, vol. 39, no. 4, pp. 284-301 | BOUZDINE-CHAMEEVA Tatiana |
Article |
| VELIKOVA, N., T. BOUZDINE-CHAMEEVA, I. BEN NASR, C. SANZ IBAÑEZ, S. ANTON CLAVE, M. N. RABASSA FIGUERAS, "Drivers of green wine tourism among young adults: Intentions, attitudes, and expansion to sustainable behavior", Current Issues in Tourism, 2025 | BOUZDINE-CHAMEEVA Tatiana |
Article |
| ALDAY, M., F. PREVOT - "Aroma-Zone. Compétences clés du nouveau visage de la cosmétique naturelle" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |