Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids : Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données (niveau avancé)" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Building customer personas with Google Looker Studio for data-driven marketing activities" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : Le développement international de grands projets logistiques" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : The International development of major logistics projects" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| NAZARINIA, A., A. PIRAYESH, O. DUPOUËT, M. SAINT-JEAN, "Circular Supply Chain Network Design: A Robust Probabilistic Multi-objective Optimisation Approach", International Journal of Production Economics, 2025, vol. 289, pp. 109725 | PIRAYESH Amir DUPOUËT Olivier |
Article |
| DUPOUËT, O., M. FERNANDEZ-OLMOS, "Product and Process Innovation: Evaluating Supplier Diversity and Geographic Proximity in Importing by Non-MNEs", R&D Management, 2025 | DUPOUËT Olivier |
Article |
| ASKEGAARD, S., H. EL JURDI, N. OURAHMOUNE, "Réflexions sur l’imaginaire social et les technologies du corps", Recherche et Applications en Marketing, 2025, vol. 40, no. 3, pp. 32-45 | OURAHMOUNE Nacima |
Article |
| BATAT, W., D. MANIKA, F. DUMA, R. MILLARD, M. MRAD, N. MITCHELL, N. OURAHMOUNE, P. PALLAB, F. ESPINOZA PETERSEN, N. TALUKDAR, B. YAO YAO, "Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability", Marketing Theory, 2025 | OURAHMOUNE Nacima |
Article |
| OURAHMOUNE, N., H. EL JURDI, "Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements", Marketing Theory, 2025 | OURAHMOUNE Nacima |
Article |
| SOOMRO, S. A., F. QAMAR, Y. M. KUNDI, N. DAR, F. MUHAMMAD, "From surveillance to significance: examining how electronic performance monitoring fosters employee engagement at work", Journal of Organizational Effectiveness, 2025 | SOOMRO Shuaib Ahmed MUHAMMAD Fazal |
Article |
| SOOMRO, S. A., S. A. SOOMRO, K. PRASAI, F. MUHAMMAD, "Frugal innovation and sustainable leadership in resource constrained environments: the role of tacit and explicit knowledge sharing", Journal of Economic and Administrative Sciences, 2025 | MUHAMMAD Fazal |
Article |
| HESS , A., S. DODDS, D. JAUD, C. GARNIER, O. GERGAUD, "Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity", Journal of Public Policy & Marketing, 2025, vol. 44, no. 2, pp. 276-298 | GERGAUD Olivier GARNIER Claire |
Article |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : à la conquête des moins de 25 ans !" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : Conquering the under-35s!" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Implementing a digital communications strategy to develop wine tourism for a Saint-Emilion Grand Cru Classé: The case of Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| ATALLAH BIDART, S., "L’impact des fake news sur la violence : comment les fausses informations peuvent inciter à la haine, à la discrimination et aux conflits" dans Enseigner la Non-Violence., Frédérique Guénot et Olivier de Lagarde Ed., Editions Management & Société, vol. 1, chap. Partie 2, pp. 138 - 146, 2025 | ATALLAH BIDART Sawsan |
Chapitre |
| AIMÉ, I., F. BERGER-REMY, M.-E. LAPORTE, "The resilience of the Brand Management System: Historical perspective and current challenges" dans SAGE Brand Management Handbook., Lia Zarantonello & Daniela Andreini Ed., Sage Publications, 2025 | AIME Isabelle |
Chapitre |
| MEYER, N., C. SCHACHTEBECK, C.-F. CHENG, C. STOECKMANN, T. GOESSLING, "Determinants of an effective digitalization strategy in entrepreneurial lifestyle and high-growth firms: A configurational approach", International Journal of Entrepreneurial Behaviour and Research, 2025, vol. 31, no. 11, pp. 383-403 | GOESSLING Tobias |
Article |
| PITSAKIS, K., T. GOESSLING, "Antecedents of university entry into association for technology transfer political action", Industrial and Corporate Change, 2025 | GOESSLING Tobias |
Article |
| GOESSLING, T., K. PITSAKIS, "Regional institutions and place-based practice adoption: The Forest Stewardship Council certificate", Review of Managerial Science, 2025 | GOESSLING Tobias |
Article |
| FERASSO, M., T. BELIAEVA, S. KRAUS, P. JONES , T. GOESSLING, "Family Business Ethics: A Literature Review and Research Agenda", Journal of Business Ethics, 2025, vol. 202, pp. 141-159 | GOESSLING Tobias |
Article |
| CASCIOLI KARIVALIS, F., "Performativité du dispositif de mécénat de compétences et impact. Le rôle catalytique des crises de performation", La Revue des Sciences de Gestion, 2025, vol. 331-332, pp. 47-58 | CASCIOLI KARIVALIS Fiammetta |
Article |
| LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2025, vol. 28, no. 4, pp. 933-952 | REMAUD Hervé LIVAT Florine |
Article |
| SOGARI, G., G. ANDREANI, F. LIVAT, M. ISLAM, "Understanding young consumers’ motivations for purchasing plant-based burgers: insights from the means-end chain theory", Agricultural and Food Economics, 2025, vol. 13, pp. 37 | LIVAT Florine |
Article |
| CASCIOLI KARIVALIS, F., M. OHANA, "Self‐Directed Learning as a Catalyst for Sustainable Management: A Job Demand Resources Perspective", Corporate Social Responsibilty and Environmental Management, 2025, vol. 32, no. 3, pp. 4068-4080 | CASCIOLI KARIVALIS Fiammetta OHANA Marc |
Article |
| GALLAIS, A., F. LIVAT, R. VECCHIO, "Does the gender of the producer matter for the valuation of consumer goods? Evidence from an experimental wine auction", Tourism Economics, 2025, vol. 31, no. 6, pp. 1160-1186 | LIVAT Florine |
Article |
| KHADIJAH IDDRISU, K., E. ERIC KOFI BOADI, S. GIAMPORCARO, J. JAMES NTIAMOAH DOKU, "Ethical Banking and Growth of Small and Medium Enterprises in Emerging Economies" dans Strategic Approaches to Banking Business and Sustainable Development Goals., Ibrahim Nandom Yakubu Ed., Springer Nature Switzerland, chap. 10, pp. 157-178, 2025 | GIAMPORCARO Stéphanie |
Chapitre |
| KHADIJAH IDDRISU, K., F. FARIHAN ALHASSAN, S. GIAMPORCARO, J. JOSHUA YINDENABA ABOR, "The Rise of FinTech in Africa: Empowering the Underserved and Unbanked" dans Banking on Inclusion. Sustainable Development Goals Series., Ibrahim Nandom Yakubu Ed., Springer Nature Switzerland, pp. 19-61, 2025 | GIAMPORCARO Stéphanie |
Chapitre |
| LOMBARDO, E., S. PAIXAO BARRADAS, M. DERBAIX, "Perception et immersion dans la danse contemporaine : une exploration de la co-création à travers la performance artistique", Management des Technologies Organisationnelles, Août 2025, vol. 17 | DERBAIX Maud PAIXAO BARRADAS Susana LOMBARDO Evelyne |
Article |