Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "SEO strategy for a digital presence" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 | HEINZE Aleksej |
Chapitre |
| DI GIUSTO-VALLE, C., M. C. ESCOLAR-LLAMAZARES, T. DE LA TORRE-CRUZ, I. LUIS-RICO, C. PALMERO-CAMARA, A. JIMENEZ, "Development of Entrepreneurial Identity Among Young People: Analysis of the Effectiveness of an Educational Program on Entrepreneurial Potential", Journal of Professional Capital and Community, 2024, vol. 9, no. 4, pp. 320-339 | JIMENEZ Alfredo |
Article |
| DELLA PIANA, B., S. BAYRAKTAR, A. JIMENEZ, "Entrepreneurial Mindsets Across Cultures" dans Humane Entrepreneurship and Innovation., Botti, A. y Parente, R. Eds, Emerald Publishing Limited, chap. 9, pp. 175-191, 2024 | JIMENEZ Alfredo |
Chapitre |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Exploratory techniques to analyze Ecuador's tourism industry", Logic Journal of the IGPL, 2024, vol. 41, no. 6, pp. 1018–1035 | JIMENEZ Alfredo |
Article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Forecasting hotel cancellations through Machine Learning", Expert Systems: The Journal of Knowledge Engineering, 2024, vol. 41, no. 9, pp. e13608 | JIMENEZ Alfredo |
Article |
| ORDEÑANA, X., P. VERA, J. ZAMBRANO, A. JIMENEZ, "The Effect of High-growth and Innovative Entrepreneurship on Economic Growth", Journal of Business Research, 2024, vol. 171, no. 114243, pp. 114243 | JIMENEZ Alfredo |
Article |
| XIAO, S., A. JIMENEZ, S. JUNG, B. I. PARK, S. J. CHOI, "When the Well is Full, it will Run Over: The Double-Edged Sword Effect of Corporate Lobbying Activities on Firm Performance", Cross Cultural & Strategic Management, 2024, vol. 31, no. 4, pp. 611-636 | JIMENEZ Alfredo |
Article |
| LE PODER, L., L. LE PODER, I. DUCASSY - "L’incendie de Lubrizol en 2019 : Un jeu de simulation : une crise de communication entre parties prenantes sur fond de crise écologique" - 2024, CCMP, Paris, France | LE PODER Laurence DUCASSY Isabelle |
Etude de cas déposée |
| BAUDOUX, M., I. DUCASSY - "Voltalia Croissance durable et défis d'une entreprise à mission dans les énergies renouvelables" - 2024, CCMP, Paris | DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I. - "Danone : estimer le coût moyen pondéré du capital" - 2024, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe CANNING Louise |
Etude de cas déposée |
| MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87 | CANNING Louise |
Article |
| BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024 | CANNING Louise |
Livre |
| MAJEED, M. A., T. AHSAN, A. A. GULL, "Does corruption sand the wheels of sustainable development? Evidence through green innovation", Business Strategy and the Environment, 2024, vol. 33, no. 5, pp. 4626-4651 | MAJEED Muhammad Ansar |
Article |
| QURESHI, M. A., A. A. GULL, T. AHSAN, M. A. MAJEED, "Do firms walk the talk when economic uncertainty is high?", Journal of Cleaner Production, 2024, vol. 436, pp. 140617 | MAJEED Muhammad Ansar |
Article |
| COTIGA, A., "Les entreprises deviendront-elles plus responsables en vertu des normes obligatoires européennes de reporting et d'audit de durabilité ?" à paraître Revue des Sociétés, Dalloz | COTIGA Andra |
Article |
| DHIR, A., A. MADANAGULI, F. JABEEN, D. YAHIAOUI, R. QUAGLIA, "Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction", International Marketing Review, 2024, vol. 41, no. 2, pp. 333-357 | YAHIAOUI Dorra |
Article |
| KUMARI, P., A. SHANKAR, A. BEHL, V. PEREIRA, D. YAHIAOUI, B. LAKER, B. B. GUPTA, V. ARYA, "Investigating the barriers towards adoption and implementation of open innovation in healthcare", Technological Forecasting and Social Change, 2024, vol. 200, pp. 123100 | YAHIAOUI Dorra |
Article |
| CROCCO, E., E. GIACOSA, D. YAHIAOUI, F. CULASSO, "Crowd inputs in reward-based and equity-based crowdfunding: a latent Dirichlet allocation approach on their potential for innovation", European Journal of Innovation Management, 2024, vol. 27, no. 7, pp. 2250-2274 | YAHIAOUI Dorra |
Article |
| MOHAMMADI, M., E. ASGARI, M. KARIMI MAMAGHAN, A. PIRAYESH, T. VAN WOENSEL, "Heterogeneous joint vaccine allocation and quarantine restriction planning under uncertainty: The COVID-19 pandemic", Omega - The International Journal of Management Science, 2024, vol. 128, pp. 103133 | PIRAYESH Amir |
Article |
| AUGER, P., P. GILBERT - "Les mécanismes de la souffrance au travail : Les spirales de perte de ressources" - 2024, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| AUGER, P. - "Les mécanismes de la souffrance au travail : les apports de la sociologie clinique du travail" - 2024, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| AUGER, P., L. KYPRIOTIS - "Les mécanismes de la souffrance au travail : le Burnout" - 2024, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| GARONNE, C. - "Les Applications de Suivi des Activités Physiques: Aller au Delà de ses Attentes" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |
| GARONNE, C. - "Fitness Tracking Applications: Go Above and Beyond" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |