Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| LUNARDO, R., C. SAINTIVES, D. JAUD, A. CORSI, B. RICKARD, "Why and when should brands turn organic? A twofold market-offering perspective", European Journal of Marketing, 2025, vol. 59, no. 13, pp. 1-30 | LUNARDO Renaud |
Article |
| PECOT, F., R. LUNARDO, D. CHANEY, E. CHAN, "Why and When Do Historical Brand Transgressions Matter?", Journal of Business Ethics, 2025, vol. 201, no. 3, pp. 621-637 | LUNARDO Renaud |
Article |
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| JAOTOMBO, F., L. ADORNI, O. ALLAL-CHERIF, E. LOMBARDO, "Improving Healthcare by Optimizing Hospital Length of Stay with Explainable Artificial Intelligence"" à paraître Annals of Operations Research | LOMBARDO Evelyne |
Article |
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" à paraître Management Decision | FUSCHILLO Gregorio D'ANTONE Simona CRESPIN MAZET Florence GOGLIO Karine |
Article |
| GUEVARA, E., F. BABONNEAU, T. HOMEM-DE-MELLO, "Uncertainty dynamics in energy planning models: An autoregressive and Markov chain modeling approach", Computers & Industrial Engineering, 2024, vol. 191, pp. 110084 | BABONNEAU Frédéric |
Article |
| CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 | HEINZE Aleksej |
Chapitre |
| IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 | HEINZE Aleksej |
Chapitre |
| EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 | HEINZE Aleksej |
Chapitre |
| PALARD , J.-É., S. BENTEBBAA, R. ABDOUNE - "Évaluation financière de la société Naturex par une approche multicritère dans le cadre d’un investissement responsable" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Etude de cas déposée |
| ABDOUNE, R., S. BENTEBBAA, J.-É. PALARD - "Olympique lyonnais groupe 2018-2022 : Analyse économique et financière de l’unique club de football français coté en Bourse" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Etude de cas déposée |
| ABDOUNE, R., S. BENTEBBAA, J.-É. PALARD - "Financial Analysis of Naturex: A Responsible Investment Perspective Using Multi-Criteria Methods" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Etude de cas déposée |
| LE PODER, L., L. LE PODER, I. DUCASSY - "L’incendie de Lubrizol en 2019 : Un jeu de simulation : une crise de communication entre parties prenantes sur fond de crise écologique" - 2024, CCMP, Paris, France | LE PODER Laurence DUCASSY Isabelle |
Etude de cas déposée |
| BAUDOUX, M., I. DUCASSY - "Voltalia Croissance durable et défis d'une entreprise à mission dans les énergies renouvelables" - 2024, CCMP, Paris | DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I. - "Danone : estimer le coût moyen pondéré du capital" - 2024, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P. - "L'Open 13, un événement sportif international fortement ancré en local" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe |
Etude de cas déposée |
| DANGLADE, J.-P. - "Service gagnant pour Work and Padel à la conquête du marché du padel" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe |
Etude de cas déposée |
| DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe CANNING Louise |
Etude de cas déposée |
| ANDRIANI, P., G. CATTANI, "Toward an Evolutionary Theory of Shadow Options: Emergent Functions of Corning’s Glass-Based Innovations", Organization Science, 2024, vol. 35, no. 6, pp. 2249-2271 | ANDRIANI Pierpaolo |
Article |
| MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87 | CANNING Louise |
Article |
| GUIZANI, A., F. LAKHAL, E. BONHOURE, K. GHOZZI, "Green wealth, green responsibility: How does natural capital influence corporate environmental practices?", Journal of Cleaner Production, 2024, vol. 472, pp. 143511 | BONHOURE BAWACK Emilie |
Article |
| BONHOURE, E., O. MUSY, R. TALLEC, "Exploring French venality in the seventeenth century: Insights from a new database on offices", Historical Methods: A Journal of Quantitative and Interdisciplinary History, 2024, vol. 57, no. 2, pp. 80-99 | BONHOURE BAWACK Emilie |
Article |
| BONHOURE BAWACK, E., R. E. BAWACK, "Review of the Coverage of Financial Inclusion Research Since the Implementation of the Sustainable Development Goals: What Has Changed?", Review of Development Finance, 2024, vol. 14, no. 2, pp. 21-54 | BONHOURE BAWACK Emilie |
Article |