Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Article |
| ANGLES, V., S. JASIMUDDIN, "How controls through a local subsidiary reinforces trust in foreign suppliers", Supply Chain Forum: An International Journal, 2025, pp. 1-16 | ANGLES Valérie JASIMUDDIN Sajjad |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Article |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| GRENIER, C., E. FRANKLIN-JOHNSON, G. CAJAIBA-SANTANA, "Introduction" dans Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, 2025 | GRENIER Corinne FRANKLIN-JOHNSON Elizabeth |
Chapitre |
| FRANKLIN-JOHNSON, E., K. RICHOMME-HUET, "Climat d'inclusion professionnelle" dans Une société plus inclusive pour les personnes dépendantes ou handicapées – nouveaux paradigmes,., Grenier, C., Franklin-Johnson, E., & Cajaiba-Santana, G. Eds, ISTE Editions, vol. 6, chap. 6, pp. 103-116, 2025 | RICHOMME-HUET Katia FRANKLIN-JOHNSON Elizabeth |
Chapitre |
| ORTH, U. R., C. MEYER, J. TIMM, F. REIMERS , T. BOUZDINE-CHAMEEVA, "Cross-modal congruency effects in online service settings: a telepresence – stereotype content perspective", Journal of Services Marketing, 2025, vol. 39, no. 4, pp. 284-301 | BOUZDINE-CHAMEEVA Tatiana |
Article |
| PREUSS, L., P. CHHAPARIA, B. ARORA, I. FISCHER, "The framing of sustainability by different stakeholder groups in India: Perspectives, consequences and implications" à paraître Sustainability Accounting, Management and Policy Journal | PREUSS Lutz |
Article |
| SOOMRO, S. A., S. A. SOOMRO, K. PRASAI, F. MUHAMMAD, "Frugal innovation and sustainable leadership in resource constrained environments: the role of tacit and explicit knowledge sharing", Journal of Economic and Administrative Sciences, 2025 | MUHAMMAD Fazal |
Article |
| CHEN, C. Y. T., E. SUN, Y.-B. LIN , "Reconciling spatiotemporal conjunction with digital twin for sequential travel time prediction and intelligent routing", Annals of Operations Research, 2025, vol. 348, pp. 671–716 | SUN Edward |
Article |
| CHEN, C. Y. T., E. SUN, Y.-B. LIN, "Reliable information system for identifying spatio-temporal continuity of kinetic deformed objects with big point cloud data", Annals of Operations Research, 2025, vol. 349, pp. 103-138 | SUN Edward |
Article |
| KAFA, N., M. Z. BABAI, W. KLIBI, "Forecasting mail flow: A hierarchical approach for enhanced societal wellbeing", International Journal of Forecasting, 2025, vol. 41, no. 1, pp. 51-65 | KLIBI Walid BABAI Mohamed Zied KAFA Nadine |
Article |
| ATALLAH BIDART, S., G. BRESSOLLES - "Mise en place d'une stratégie de communication digitale pour développer l'œnotourisme d'un grand cru classé de Saint-Émilion : le cas des Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Building customer personas with Google Looker Studio for data-driven marketing activities" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : Le développement international de grands projets logistiques" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : The International development of major logistics projects" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| NAZARINIA, A., A. PIRAYESH, O. DUPOUËT, M. SAINT-JEAN, "Circular Supply Chain Network Design: A Robust Probabilistic Multi-objective Optimisation Approach" à paraître International Journal of Production Economics | PIRAYESH Amir DUPOUËT Olivier |
Article |
| DUPOUËT, O., M. FERNANDEZ-OLMOS, "Product and Process Innovation: Evaluating Supplier Diversity and Geographic Proximity in Importing by Non-MNEs", R&D Management, 2025 | DUPOUËT Olivier |
Article |
| BATAT, W., D. MANIKA, F. DUMA, R. MILLARD, M. MRAD, N. MITCHELL, N. OURAHMOUNE, P. PALLAB, F. ESPINOZA PETERSEN, N. TALUKDAR, B. YAO YAO, "Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability", Marketing Theory, 2025 | OURAHMOUNE Nacima |
Article |
| ASKEGAARD, S., H. EL JURDI, N. OURAHMOUNE, "Réflexions sur l’imaginaire social et les technologies du corps", Recherche et Applications en Marketing, 2025, vol. 40, no. 3, pp. 32-45 | OURAHMOUNE Nacima |
Article |
| HESS , A., S. DODDS, D. JAUD, C. GARNIER, O. GERGAUD, "Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity", Journal of Public Policy & Marketing, 2025, vol. 44, no. 2, pp. 276-298 | GERGAUD Olivier GARNIER Claire |
Article |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : à la conquête des moins de 25 ans !" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : Conquering the under-35s!" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Implementing a digital communications strategy to develop wine tourism for a Saint-Emilion Grand Cru Classé: The case of Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| ZHANG, X., C. LIU, Y. PENG, J. ZHOU, "Two-phase optimisation approach to international multimodal hub location: the case of China under the belt and road initiative", International Journal of Systems Science: Operations & Logistics, 2025, vol. 12, no. 1, pp. 2474090 | ZHOU Jingen |
Article |