Annuaire des publications
2026
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| BROUETTE, V. - "WoodArt, Système d’Information sur mesure" - 2026, CCMP, Paris, France | BROUETTE Vincent |
Etude de cas déposée |
| BROUETTE, V. - "Land&Sens, ombre sur les pins" - 2026, CCMP, Paris, France | BROUETTE Vincent |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Tesla: Conception de campagnes immersives : combiner technologies de réalité virtuelle et stratégies de médias sociaux tout au long du parcours 5A" - 2026, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Tesla: Designing immersive campaigning: Combining VR technologies and social media strategies across the 5A journey" - 2026, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| LESUR-IRICHABEAU, G., M. BEN MLOUKA, C. RESLINGER - "Quand l'audit révèle l'invisible : le cas ABC Enterprise Co." - 2026, CCMP, Paris | RESLINGER Coralie BEN MLOUKA Menel LESUR-IRICHABEAU Gabrielle |
Etude de cas déposée |
| BARBAT, G., V. BARBAT, G. LESUR-IRICHABEAU - "Tensions sur le marché mondial du blé dur : Comment l’entreprise Panzani peut-elle retomber sur ses « pâtes » ?" - 2026, CCMP | BARBAT Guillaume BARBAT Valérie LESUR-IRICHABEAU Gabrielle |
Etude de cas déposée |
| BARBAT, G., V. BARBAT, G. LESUR-IRICHABEAU - "Tensions in the global durum wheat market. What resilience strategy for Panzani?" - 2026, CCMP | BARBAT Guillaume BARBAT Valérie LESUR-IRICHABEAU Gabrielle |
Etude de cas déposée |
| SHUAY-TSYR HO, S.-T., O. GERGAUD, F. LIVAT, B. RICKARD, "Eat, Drink, and Vote", Cornell Hospitality Quarterly, 2026, vol. 67, no. 2, pp. 153-168 | GERGAUD Olivier LIVAT Florine |
Article |
| AL TAHER, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Comment le feedback de la communauté relatif aux contenus générés par les utilisateurs façonne le bouche-à-oreille électronique : le rôle des émotions auto-conscientes et du narcissisme", Recherche et Applications en Marketing, 2026, vol. 41, no. 2, pp. 88-121 | LUNARDO Renaud |
Article |
| BRYON, R., R. LUNARDO, "Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification", Journal of Marketing Management, 2026, vol. 42, no. 1-2, pp. 1-28 | LUNARDO Renaud |
Article |
| DESVEAUD, K., R. E. BAWACK, "Integrating the Literature on AI Adoption: A Socio-Technical Framework", International Journal of Market Research, 2026, vol. 68, no. 2, pp. 219-240 | DESVEAUD Kathleen |
Article |
| HASHEMI-PETROODI, S. E., S. THEVENIN, S. SERGEY, A. DOLGUI, "Robust multi-manned mixed-model assembly line balancing with dynamic task assignment considering product mix uncertainty", International Journal of Production Economics, 2026, vol. 296, pp. 109756 | HASHEMI-PETROODI Seyyed Ehsan |
Article |
| MAKKE, O., O. GUSIKHIN, S. E. HASHEMI-PETROODI, D. IVANOV, "ALFA DT: a digital twin for assembly line fitness analytics", International Journal of Production Research, 2026 | HASHEMI-PETROODI Seyyed Ehsan |
Article |
| GUSTAFSSON, A., J. HOLMQVIST, T. GHANBARPOUR, "An Empirics-First Approach to Problem Formulation in Service Research: An Illustration Using the Cynefin Framework", Journal of Service Management, 2026 | HOLMQVIST Jonas |
Article |
| HOLMQVIST, J., "Luxury Service Consumption in the Age of Social Media" dans The Sage Handbook of Luxury Brand Management and Marketing., Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunjo Ko Eds, Sage, 2026 | HOLMQVIST Jonas |
Chapitre |
| HOLMQVIST, J., J. WIRTZ, "Luxury Service Experiences and Culture", International Marketing Review, 2026 | HOLMQVIST Jonas |
Article |
| HOLMQVIST, J., S. KABADAYI, D. WINFREY, "AI isn’t everything: a call for human-centric service research", Journal of Services Marketing, 2026, vol. 40, no. 2, pp. 89-95 | HOLMQVIST Jonas |
Article |
| PONSIGNON, F., G. BRESSOLLES, N. VALAEI, "The role of digital transformation in influencing the orientation of quality management practices: a contingency theory perspective", International Journal of Quality and Reliability Management, 2026, vol. 43, no. 2, pp. 660-685 | PONSIGNON Frédéric BRESSOLLES Grégory |
Article |
| VALAEI, N., G. BRESSOLLES, H. R. PANJEHFOULADGARAN, A. SHAHGHOLIAN, AZAR,, "Is collaborative consumption a remedy for sustainability? A cross-cultural investigation on branded second-hand online shopping", Asia-Pacific Journal of Business Administration, 2026, vol. 18, no. 3, pp. 698-724 | BRESSOLLES Grégory |
Article |
| BRESSOLLES, G., C. LECOMTE - "Comment développer une désirabilité de marque singulière pour CAVAL, marque engagée de sneakers éco-responsables et asymétriques ?" - 2026, CCMP, Paris | BRESSOLLES Grégory |
Etude de cas déposée |
| BRESSOLLES, G., C. LECOMTE - "How to develop a distinctive brand desirability for CAVAL, a brand committed to eco-friendly and asymmetrical sneakers?" - 2026, CCMP, Paris | BRESSOLLES Grégory |
Etude de cas déposée |
| GRENIER, C., A. CHASSY, "L’arrivée des technologies 4.0 dans les secteurs de la santé : reconfiguration des modèles d’innovation et des pratiques managériales", Innovations : revue d'économie et de management de l'innovation, 2026, vol. 80, no. 2, pp. 5-22 | GRENIER Corinne |
Article |
| MEDAWAR MOHAMAD, M., C. GRENIER, "The appropriation dynamics of the norm LHAS: the oscillation between open and closed modes of management tools", Journal of Health, Organization and Management, 2026, vol. 40, no. 4, pp. 633-649 | GRENIER Corinne |
Article |
| GRENIER, C., C. DELRIEU - "POUSSE : Défis de l'IA dans l'activité de designer paysager" - 2026, CCMP, Paris | GRENIER Corinne |
Etude de cas déposée |
| MOOSMAYER, D., "Sustainability competence frameworks for business schools" dans The Elgar Companion to Management Education and the Sustainable Development Goals., Tony Wall, Kemi Ogunyemi, Emanuela Girei, Maribel Blasco, Elena P. Antonacopoulou, Stella M. Nkomo Eds, Edward Elgar Publishing, vol. 1, chap. 27, pp. 228-238, 2026 | MOOSMAYER Dirk |
Chapitre |
| ROCCHI, M., D. MOOSMAYER, I. FERRERO, "Virtue ethics learning through movies – A pedagogical roadmap to MacIntyre's virtue approach using the Boiler Room movie", The International Journal of Management Education, 2026, vol. 24, no. 1, pp. 101303 | MOOSMAYER Dirk |
Article |
| NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2026, vol. 36, no. 1, pp. 16-34 | HEINZE Aleksej JASIMUDDIN Sajjad |
Article |
| JIANWEN ZHENG, J., F. L. COOKE, S. JASIMUDDIN, J. Z. ZHANG, "Leveraging commitment- and collaboration-oriented human resource management for business model innovation in small-and-medium-sized enterprises: A dual-path perspective of knowledge acquisition and application", Asia Pacific Journal of Management, 2026 | JASIMUDDIN Sajjad |
Article |
| ZHOU, Y., L. ZHOU, S. JASIMUDDIN, Q. WANG , J. Z. ZHANG, K.-H. LAI, A. BEHL, A. NAZRUL, "Trailblazing Supply Chain Innovation: The Fusion of Dynamic Capabilities, Value Cocreation, and Digital Transformation", Technological Forecasting and Social Change, 2026, vol. 226, pp. 124614 | JASIMUDDIN Sajjad |
Article |
| XIA, H., H. CHEN, S. JASIMUDDIN, J. Z. ZHANG, "Understanding Post-Pandemic Consumer Behavior: A Deep Dive into Mask Purchasing Willingness via the MOA Framework", Advances in Consumer Research, 2026, vol. 3, no. 5, pp. 616-626 | JASIMUDDIN Sajjad |
Article |