Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Article |
| DESVEAUD, K., R. E. BAWACK, "Integrating the Literature on AI Adoption: A Socio-Technical Framework", International Journal of Market Research, 2025 | DESVEAUD Kathleen |
Article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| DANGLADE, J.-P., J. VOLPERT - "Vinted quand l'occasion fait le larron" - 2025, CCMP, Paris, France | DANGLADE Jean-Philippe VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "Aya Nakamura : une success story à la française" - 2025, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "La Vie : le bon goût des protéines végétales" - 2025, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| FEDI, L., P. CORRUBLE, A. LAVISSIERE, "Global Strategic Alliances in container liner shipping: Knowledge sharing and decision-making through contractual governance structures", Maritime Policy & Management, 2025 | FEDI Laurent LAVISSIERE Alexandre |
Article |
| FEDI, L., "Global vessel sharing agreements versus joint ventures: how do contractual provisions legally entitle the contestable legal personality of shipping alliances?" dans Legal Language and the Sea., M. C. Lavissière, A. Cartronand, and L. Gautier Eds, De Gruyter Mouton, vol. 4, pp. 147-170, 2025 | FEDI Laurent |
Chapitre |
| BATTAIA, O., A. DOLGUI, "Balancing of flow line operations: Definitions and extensions" dans Reference Module in Social Sciences., Ed., Elsevier, 2025 | BATTAIA Olga |
Chapitre |
| PIRAYESH, A., A. ASADARAGHI, M. MOHAMMADI, A. SIADAT, O. BATTAIA, "A dynamic optimization model for vaccine allocation with age considerations: A study inspired by the COVID-19 pandemic", International Journal of Production Economics, 2025, vol. 280, pp. 109474 | PIRAYESH Amir BATTAIA Olga |
Article |
| BELDAR, P., M. FATHI, A. NOURMOHAMMADI, X. DELORME, O. BATTAIA, A. DOLGUI, "Transfer line balancing problem: A comprehensive review, classification, and research avenues", Computers & Industrial Engineering, 2025, vol. 201, pp. 110913 | BATTAIA Olga |
Article |
| BATTAIA, O., X. DELORME, A. DOLGUI, H. HADDOU-BENDERBAL, "New trends in line balancing and model sequencing in assembly, disassembly and machining environments", Computers & Industrial Engineering, 2025, vol. 207, pp. 111210 | BATTAIA Olga |
Article |
| LOVATO, D., R. GUILLAUME, C. THIERRY, O. BATTAIA, "Aircraft final assembly line scheduling with user preferences and equity of work distribution", Flexible Services and Manufacturing Journal, 2025, vol. 37, no. 2, pp. 348-366 | BATTAIA Olga |
Article |
| KHACHAI, D., O. BATTAIA, A. PETUNIN, M. KHACHAY, "Discrete cutting path problems: a general solution framework and industrial applications", International Journal of Production Research, 2025, vol. 63, no. 3, pp. 949–969 | BATTAIA Olga |
Article |
| TCHANKAM, J.-P., T. LOREY, J.-F. NGOK EVINA, "Well-being at work and individual performance: the case of multinational firms in a developing economy", Revue de Gestion des Ressources Humaines, 2025, vol. 135, no. 1, pp. 56-80 | LOREY Thierry TCHANKAM Jean-Paul |
Article |
| NTAMAG, T. F., J.-F. NGOK EVINA, J.-P. TCHANKAM, "Gestion des talents et performance organisationnelle : cas des banques", Revue Française d'Economie et de Gestion, 2025, vol. 6, pp. 375-402 | TCHANKAM Jean-Paul |
Article |
| TIXIER, J., "Hybridizing entrepreneurial learning" dans Handbook of Research on Entrepreneurial Learning., Diamanto Politis, Lise Aaboen, Jonas Gabrielsson Eds, Edward Elgar Publishing, pp. 278-293, 2025 | TIXIER Joseph |
Chapitre |
| CLAUDE SINE, C. U., J. TIXIER, "Travail productif et dimension linguistique en éducation à l’entrepreneuriat à Madagascar", Entreprendre et Innover, 2025, vol. 3, no. 66, pp. 32 à 45 | TIXIER Joseph |
Article |
| GOMBAULT, A., P. RAVANAS, B. JAMIN, M. PROKUPEK, "Nonprofit cultural governance: France versus USA" dans The Routledge Companion to Governance in the Arts World., Ruth Rentschler, Wendy Reid, Chiara Carolina Donelli Eds, Routledge, chap. 9, pp. 153-168, 2025 | PROKUPEK Marek GOMBAULT Anne |
Chapitre |
| GUYOTTO , O., A. COUSTON, S. TRAN, "The Impact of Coopetition on Student Recruitment in Higher Education: A Study of French Business Schools' Admission Strategy", Higher Education Quarterly, 2025, vol. 79, no. 1, pp. e12587 | COUSTON Alexandra |
Article |
| HANOTEAU, J., R. BARKEMEYER, J. MIKLIAN, "Business and Violent Conflict as a Multi-Dimensional Relationship: the case of post-Reformasi Indonesia", Business Horizons, 2025, vol. 68, no. 4, pp. 425-438 | HANOTEAU Julien BARKEMEYER Ralf |
Article |
| ANGLES, V., E. JOUANNAUX - "Daher : Le développement international de grands projets logistiques" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : The International development of major logistics projects" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| NAZARINIA, A., A. PIRAYESH, O. DUPOUËT, M. SAINT-JEAN, "Circular Supply Chain Network Design: A Robust Probabilistic Multi-objective Optimisation Approach", International Journal of Production Economics, 2025, vol. 289, pp. 109725 | PIRAYESH Amir DUPOUËT Olivier |
Article |