Annuaire des publications
2024
Publications | Auteurs Kedge | Type de publications |
---|---|---|
JAEGLER, A., T. ROQUES, Les pratiques de la supply chain durable, ISTE Editions, 2024 | JAEGLER Anicia ROQUES Thierry |
Livre |
CHATMI, A., K. ELASRI - "Bank Liquidity and Asset Management: The Silicon Valley Bank case" - 2024, CCMP, Paris, France | ELASRI Karim |
Etude de cas déposée |
BEKKERS, E., E. CORONG, J. METIVIER, D. ORLOV, "How will global trade patterns evolve in the long run?", World Economy, 2024 | METIVIER Jeanne |
Article |
VOLPERT, J. - "Nutella : une position dominante sur le marché des pâtes à tartiner" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
VOLPERT, J. - "Cémoi : l'adaptation en continu sur le marché du chocolat" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
VOLPERT, J. - "Gucci" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
HANOTEAU, J., R. BARKEMEYER, J. MIKLIAN, "Business and Violent Conflict as a Multi-Dimensional Relationship: the case of post-Reformasi Indonesia" à paraître Business Horizons | HANOTEAU Julien BARKEMEYER Ralf |
Article |
SALIGNAC, F., R. BARKEMEYER, E. FRANKLIN-JOHNSON, T. DZHENGIZ, "Understanding the evolution of competing institutional logics in the marketization of care: A stage model analysis of Australia's national disability insurance scheme", Health Policy, 2024 | FRANKLIN-JOHNSON Elizabeth BARKEMEYER Ralf |
Article |
GARNIER, C., C. MANGEN, E. NORTIER, "Men’s Experiences of Paternity Leaves in Accounting Firms", Accounting Horizons, 2024, vol. 38, no. 1, pp. 79-93 | GARNIER Claire |
Article |
RAMIREZ, A., J. R. MONTOYA-TORRES, A. JAEGLER, Y. DIAZ, "Stochastic two-echelon vehicle routing problem with time windows: city logistics case study", International Journal of Shipping and Transport Logistics, 2024, vol. 18, no. 2, pp. 223-246 | JAEGLER Anicia RAMIREZ Angie |
Article |
ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris | WHITE Tim DURRIEU François COUSTON Alexandra PIGNATEL Isabelle |
Etude de cas déposée |
GERGAUD, O., F. LIVAT, "How do wineries price their wine experiences?", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2653-2674 | GERGAUD Olivier LIVAT Florine |
Article |
LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 | REMAUD Hervé LIVAT Florine |
Article |
FERNANDEZ-OLMOS, M., W. MA, F. LIVAT, "Linking Spanish wine farmers to international markets: Is direct export better than indirect export in improving farm performance?", Economic Analysis and Policy, 2024, vol. 81, pp. 153-163 | LIVAT Florine |
Article |
GALLAIS, A., F. LIVAT, "Willingness to Pay for Female-Made Wine: Evidence from an Online Experiment", Journal of Wine Economics, 2024, vol. 19, no. 1, pp. 41-63 | LIVAT Florine |
Article |
KUK, G., S. GIAMPORCARO, "Prefigurative imaginaries: Giving the unbanked in Kenyan informal settlements the power to issue their own currency", Human Relations, 2024, vol. 77, no. 7, pp. 965-1002 | GIAMPORCARO Stéphanie |
Article |
WEI, M., Y. WANG, S. GIAMPORCARO, "The impact of ownership structure on environmental information disclosure: Evidence from China", Journal of Environmental Management, 2024, vol. 352, pp. 120100 | GIAMPORCARO Stéphanie |
Article |
BERTRAND, P., "Black-scholes approximation of warrant prices: slight return in a low interest rate environment", Annals of Operations Research, 2024, vol. 334, pp. 83-100 | BERTRAND Philippe |
Article |
BERTRAND, P., J. L. PRIGENT, "Optimal Portfolio Allocation with Long-Short Strategies: Application to Factor Investing", Finance, 2024 | BERTRAND Philippe |
Article |
ZHANG, C., D. MOOSMAYER, M. WANG, M. OHANA, "Managing Chinese suppliers' sustainability performance: The double-edged role of guanxi governance", Industrial Marketing Management, 2024, vol. 118, pp. 189-199 | OHANA Marc MOOSMAYER Dirk ZHANG Chi |
Article |
OHANA, M., G. MURTAZA, I. INAM UL HAQ, E. AL-SHATTI, C. ZHANG, "Why and When can CSR toward Employees Lead to Cyberloafing? The Role of Workplace Boredom and Moral Disengagement", Journal of Business Ethics, 2024, vol. 189, pp. 133-148 | MURTAZA Ghulam OHANA Marc ZHANG Chi |
Article |
HU, X., S. ZHOU, X. LUO, J. LI, C. ZHANG, "Optimal pricing strategy of an on-demand platform with cross-regional passengers", Omega - The International Journal of Management Science, 2024, vol. 122, pp. 102947 | ZHANG Chi |
Article |
PONSIGNON, F., D. JAUD, F. DURRIEU, R. LUNARDO, "The ability of experience design characteristics to elicit epistemic value, hedonic value and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2582-2600 | DURRIEU François PONSIGNON Frédéric LUNARDO Renaud |
Article |
PONSIGNON, F., R. LUNARDO, M. BAUMAN, "Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism", European Journal of Marketing, 2024, vol. 58, no. 6, pp. 1543-1565 | PONSIGNON Frédéric LUNARDO Renaud |
Article |