Annuaire des publications

2462 résultats

2024

Publications Auteurs Kedge Type de publications
JAEGLER, A., T. ROQUES, Les pratiques de la supply chain durable, ISTE Editions, 2024 JAEGLER Anicia
ROQUES Thierry
Livre
CHATMI, A., K. ELASRI - "Bank Liquidity and Asset Management: The Silicon Valley Bank case" - 2024, CCMP, Paris, France ELASRI Karim
Etude de cas déposée
BEKKERS, E., E. CORONG, J. METIVIER, D. ORLOV, "How will global trade patterns evolve in the long run?", World Economy, 2024 METIVIER Jeanne
Article
VOLPERT, J. - "Nutella : une position dominante sur le marché des pâtes à tartiner" - 2024, CCMP, Paris VOLPERT Johanna
Etude de cas déposée
VOLPERT, J. - "Cémoi : l'adaptation en continu sur le marché du chocolat" - 2024, CCMP, Paris VOLPERT Johanna
Etude de cas déposée
VOLPERT, J. - "Gucci" - 2024, CCMP, Paris VOLPERT Johanna
Etude de cas déposée
HANOTEAU, J., R. BARKEMEYER, J. MIKLIAN, "Business and Violent Conflict as a Multi-Dimensional Relationship: the case of post-Reformasi Indonesia" à paraître Business Horizons HANOTEAU Julien
BARKEMEYER Ralf
Article
SALIGNAC, F., R. BARKEMEYER, E. FRANKLIN-JOHNSON, T. DZHENGIZ, "Understanding the evolution of competing institutional logics in the marketization of care: A stage model analysis of Australia's national disability insurance scheme", Health Policy, 2024 FRANKLIN-JOHNSON Elizabeth
BARKEMEYER Ralf
Article
GARNIER, C., C. MANGEN, E. NORTIER, "Men’s Experiences of Paternity Leaves in Accounting Firms", Accounting Horizons, 2024, vol. 38, no. 1, pp. 79-93 GARNIER Claire
Article
RAMIREZ, A., J. R. MONTOYA-TORRES, A. JAEGLER, Y. DIAZ, "Stochastic two-echelon vehicle routing problem with time windows: city logistics case study", International Journal of Shipping and Transport Logistics, 2024, vol. 18, no. 2, pp. 223-246 JAEGLER Anicia
RAMIREZ Angie
Article
ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France GROSS Jana
ATALLAH BIDART Sawsan
Etude de cas déposée
ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France GROSS Jana
ATALLAH BIDART Sawsan
Etude de cas déposée
GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France GROSS Jana
ATALLAH BIDART Sawsan
Etude de cas déposée
GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France GROSS Jana
ATALLAH BIDART Sawsan
Etude de cas déposée
ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France ATALLAH BIDART Sawsan
Etude de cas déposée
ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France ATALLAH BIDART Sawsan
Etude de cas déposée
COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris WHITE Tim
DURRIEU François
COUSTON Alexandra
PIGNATEL Isabelle
Etude de cas déposée
GERGAUD, O., F. LIVAT, "How do wineries price their wine experiences?", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2653-2674 GERGAUD Olivier
LIVAT Florine
Article
LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 REMAUD Hervé
LIVAT Florine
Article
FERNANDEZ-OLMOS, M., W. MA, F. LIVAT, "Linking Spanish wine farmers to international markets: Is direct export better than indirect export in improving farm performance?", Economic Analysis and Policy, 2024, vol. 81, pp. 153-163 LIVAT Florine
Article
GALLAIS, A., F. LIVAT, "Willingness to Pay for Female-Made Wine: Evidence from an Online Experiment", Journal of Wine Economics, 2024, vol. 19, no. 1, pp. 41-63 LIVAT Florine
Article
KUK, G., S. GIAMPORCARO, "Prefigurative imaginaries: Giving the unbanked in Kenyan informal settlements the power to issue their own currency", Human Relations, 2024, vol. 77, no. 7, pp. 965-1002 GIAMPORCARO Stéphanie
Article
WEI, M., Y. WANG, S. GIAMPORCARO, "The impact of ownership structure on environmental information disclosure: Evidence from China", Journal of Environmental Management, 2024, vol. 352, pp. 120100 GIAMPORCARO Stéphanie
Article
BERTRAND, P., "Black-scholes approximation of warrant prices: slight return in a low interest rate environment", Annals of Operations Research, 2024, vol. 334, pp. 83-100 BERTRAND Philippe
Article
BERTRAND, P., J. L. PRIGENT, "Optimal Portfolio Allocation with Long-Short Strategies: Application to Factor Investing", Finance, 2024 BERTRAND Philippe
Article
ZHANG, C., D. MOOSMAYER, M. WANG, M. OHANA, "Managing Chinese suppliers' sustainability performance: The double-edged role of guanxi governance", Industrial Marketing Management, 2024, vol. 118, pp. 189-199 OHANA Marc
MOOSMAYER Dirk
ZHANG Chi
Article
OHANA, M., G. MURTAZA, I. INAM UL HAQ, E. AL-SHATTI, C. ZHANG, "Why and When can CSR toward Employees Lead to Cyberloafing? The Role of Workplace Boredom and Moral Disengagement", Journal of Business Ethics, 2024, vol. 189, pp. 133-148 MURTAZA Ghulam
OHANA Marc
ZHANG Chi
Article
HU, X., S. ZHOU, X. LUO, J. LI, C. ZHANG, "Optimal pricing strategy of an on-demand platform with cross-regional passengers", Omega - The International Journal of Management Science, 2024, vol. 122, pp. 102947 ZHANG Chi
Article
PONSIGNON, F., D. JAUD, F. DURRIEU, R. LUNARDO, "The ability of experience design characteristics to elicit epistemic value, hedonic value and visitor satisfaction in a wine museum", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2582-2600 DURRIEU François
PONSIGNON Frédéric
LUNARDO Renaud
Article
PONSIGNON, F., R. LUNARDO, M. BAUMAN, "Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism", European Journal of Marketing, 2024, vol. 58, no. 6, pp. 1543-1565 PONSIGNON Frédéric
LUNARDO Renaud
Article