Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Article |
| DESVEAUD, K., R. E. BAWACK, "Integrating the Literature on AI Adoption: A Socio-Technical Framework", International Journal of Market Research, 2025 | DESVEAUD Kathleen |
Article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Article |
| ALDAY, M., F. PREVOT - "Aroma-Zone. Compétences clés du nouveau visage de la cosmétique naturelle" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Aroma-Zone. Core competences shaping the new face of natural cosmetics" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Hugo décrypte : Réinventer l'info à l'heure des réseaux sociaux" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Hugo Décrypte: Reinventing News in the Age of Social Media" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| AHMADI, S., A. BARTEL-RADIC, F. PREVOT, "The past, present and future of research on emotions in cross-cultural management", International Journal of Cross Cultural Management, 2025, vol. 25, no. 3, pp. 797-828 | PREVOT Frédéric |
Article |
| PREVOT, F., E. KACIOUI-MAURIN - "Biocoop. Concilier croissance et valeurs coopératives" - 2025, CCMP, Paris | PREVOT Frédéric |
Etude de cas déposée |
| PREVOT, F., E. KACIOUI-MAURIN - "Biocoop : Balancing business and cooperative values" - 2025, CCMP, Paris | PREVOT Frédéric |
Etude de cas déposée |
| GOMBAULT, A., P. RAVANAS, B. JAMIN, M. PROKUPEK, "Nonprofit cultural governance: France versus USA" dans The Routledge Companion to Governance in the Arts World., Ruth Rentschler, Wendy Reid, Chiara Carolina Donelli Eds, Routledge, chap. 9, pp. 153-168, 2025 | PROKUPEK Marek GOMBAULT Anne |
Chapitre |
| ANGLES, V., E. JOUANNAUX - "Daher : Le développement international de grands projets logistiques" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| ANGLES, V., E. JOUANNAUX - "Daher : The International development of major logistics projects" - 2025, CCMP, Paris | ANGLES Valérie JOUANNAUX Elisabeth |
Etude de cas déposée |
| NAZARINIA, A., A. PIRAYESH, O. DUPOUËT, M. SAINT-JEAN, "Circular Supply Chain Network Design: A Robust Probabilistic Multi-objective Optimisation Approach", International Journal of Production Economics, 2025, vol. 289, pp. 109725 | PIRAYESH Amir DUPOUËT Olivier |
Article |
| DUPOUËT, O., M. FERNANDEZ-OLMOS, "Product and Process Innovation: Evaluating Supplier Diversity and Geographic Proximity in Importing by Non-MNEs", R&D Management, 2025 | DUPOUËT Olivier |
Article |
| ATALLAH BIDART, S., G. BRESSOLLES - "Mise en place d'une stratégie de communication digitale pour développer l'œnotourisme d'un grand cru classé de Saint-Émilion : le cas des Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Implementing a digital communications strategy to develop wine tourism for a Saint-Emilion Grand Cru Classé: The case of Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Building customer personas with Google Looker Studio for data-driven marketing activities (Advanced Level)" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids : Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données (niveau avancé)" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Building customer personas with Google Looker Studio for data-driven marketing activities" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2025, vol. 28, no. 4, pp. 933-952 | REMAUD Hervé LIVAT Florine |
Article |
| CASCIOLI KARIVALIS, F., M. OHANA, "Self‐Directed Learning as a Catalyst for Sustainable Management: A Job Demand Resources Perspective", Corporate Social Responsibilty and Environmental Management, 2025, vol. 32, no. 3, pp. 4068-4080 | CASCIOLI KARIVALIS Fiammetta OHANA Marc |
Article |
| GALLAIS, A., F. LIVAT, R. VECCHIO, "Does the gender of the producer matter for the valuation of consumer goods? Evidence from an experimental wine auction", Tourism Economics, 2025, vol. 31, no. 6, pp. 1160-1186 | LIVAT Florine |
Article |
| CASCIOLI KARIVALIS, F., "Performativité du dispositif de mécénat de compétences et impact. Le rôle catalytique des crises de performation", La Revue des Sciences de Gestion, 2025, vol. 331-332, pp. 47-58 | CASCIOLI KARIVALIS Fiammetta |
Article |
| BARNETO, P., S. V. GANDJA, S. OUVRARD, J. RANDRIAMIARANA, "Facteurs d'incitation ou de résistance à l'adoption d'un reporting de durabilité en PME", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2025, vol. 166, pp. 241-267 | OUVRARD Stéphane GANDJA Serge Valant |
Article |
| D'ANTONE, S., B. COVA, "Functional and Symbolic Learning in CoPs: Impact on Community Dynamics", Management International, 2025, vol. 29, no. 1, pp. 73-84 | D'ANTONE Simona |
Article |
| FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2025, vol. 25, no. 1, pp. 77-95 | FUSCHILLO Gregorio |
Article |
| COMYNS, B., S. D'ANTONE, "The moral legitimation of multi-stakeholder Initiatives: The case of the Roundtable on Sustainable Palm Oil (RSPO)", Journal of Cleaner Production, 2025, vol. 519, pp. 145963 | D'ANTONE Simona COMYNS Breeda |
Article |