Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| MAJEED, M. A., I. ULLAH, S. TARIQ, T. AHSAN, "Does brand capital improve stock liquidity? Evidence from China", International Journal of Finance and Economics, 2025, vol. 30, no. 1, pp. 382-404 | MAJEED Muhammad Ansar |
Article |
| D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Social collective organizing: a dynamic capability for the social resilience of a territory", Management Decision, 2025 | FUSCHILLO Gregorio D'ANTONE Simona CRESPIN MAZET Florence GOGLIO Karine |
Article |
| COMYNS, B., S. D'ANTONE, "The moral legitimation of multi-stakeholder Initiatives: The case of the Roundtable on Sustainable Palm Oil (RSPO)", Journal of Cleaner Production, 2025, vol. 519, pp. 145963 | D'ANTONE Simona COMYNS Breeda |
Article |
| DURRIEU, F., S. PEYRE - "How to improve visibility to the Lactose Free Milk segment within the Long-Life Milk category via the merchandising lever?" - 2025, CCMP, Paris, France | PEYRE Stéphanie DURRIEU François |
Etude de cas déposée |
| DURRIEU, F., S. PEYRE - "Comment donner de la visibilité au segment lait sans lactose au sein de la catégorie lait UHT via le levier merchandising ?" - 2025, CCMP, Paris | PEYRE Stéphanie DURRIEU François |
Etude de cas déposée |
| BAUDOUX, M., I. DUCASSY, S. BOESEN MARIANI - "Voltalia : Sustainable growth and challenges for a company with a mission in renewable energies" - 2025, CCMP, Paris, France | BOESEN MARIANI Sabine DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I. - "Danone: Estimating the weighted average cost of capital" - 2025, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I., M. BAUDOUX - "GETLINK : Consulting financier et extra-financier" - 2025, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P., "Le placement de produit dans Stranger Things, stratégie marketing classique ou instrument narratif?" dans Management en séries, Saison 1., éditions EMS Management et Société Ed., Editions EMS, vol. vol 1, chap. 12, pp. 197, 2025 | DANGLADE Jean-Philippe |
Chapitre |
| MEJRI, I., S. LE LOARNE LEMAIRE, G. BERTRAND, A. MAALAOUI, T. MARAN, "Ethics and Entrepreneurship: How Recent Unanticipated Externalities Change the Scope A Bibliometric Analysis and Research Agenda", Business Ethics, the Environment & Responsibility, 2025, vol. 34, no. 4, pp. 2075-2096 | MEJRI Issam |
Article |
| VITKAUSKAITĖ, E., D. MAYEUR, "Demystifying paid advertising in Digital and Social Media Marketing" dans Digital and Social Media Marketing, A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton Eds, Routledge, 2025 | MAYEUR Didier |
Chapitre |
| DUBREUIL, C., S. BORRAZ, "La consommation et l'épreuve de réalité : comment les individus justifient-ils les limites assumées à leurs efforts de consommation face aux enjeux climatiques ?", Recherche et Applications en Marketing, 2025, vol. 40, no. 1, pp. 51-73 | DUBREUIL Clement |
Article |
| DUBREUIL, C., "Les éléments sociomatériels du stade connecté et l'expérience des spectateurs", Décisions Marketing, Janvier 2025, vol. 117, pp. 97-121 | DUBREUIL Clement |
Article |
| MCGRATH, H., L. CANNING, T. O'TOOLE, "Conceptualizing entrepreneurial emotions in the development of network capability", Industrial Marketing Management, 2025, vol. 125, pp. 150-168 | CANNING Louise |
Article |
| ANDRIANI, P., R. KAMINSKA, G. CATTANI, "From Perfume to Spirits: Exaptation of a Bundle of Local Resources by an Outsider Entrepreneur", Research Policy, 2025, vol. 54, no. 1, pp. 105-137 | ANDRIANI Pierpaolo |
Article |
| DESPLEBIN, O., G. LUX, N. PETIT, "Inclusion of blockchain in university accounting curricula: an overview of practices and strategies", Accounting Education, 2025, vol. 34, no. 2, pp. 265-286 | PETIT Nicolas |
Article |
| ANGLES, V., T. MIRON, "Laboratoire Astelia: Which Emerging Market(s) Should be the Priority for Their Internationalization Efforts?" dans International Marketing in Practice: A case study collection., In Boulocher-Passet, V. (Ed.) International Marketing in Practice: A case study collection, Routledge. International Cases in Business and Management Book Series. Eds, Routledge, pp. 30-38, 2025 | ANGLES Valérie |
Chapitre |
| BILLON, D. - "La cocréation de l’expérience de marque Taylor Swift : Construction identitaire et lien communautaire dans la communauté des Swifties" - 2025, CCMP, Paris, France | BILLON Dominique |
Etude de cas déposée |
| BILLON, D. - "Co-creating the Taylor Swift brand experience : Consumers’ Identity Projects and Rituals in the Swifties Community" - 2025, CCMP, Paris, France | BILLON Dominique |
Etude de cas déposée |
| GAUTHIER, C., F. BALLY, "Digitalization and power shift in the food market", Journal of Business Research, 2025, vol. 186, pp. 115039 | BALLY Frédéric |
Article |
| MERINDOL, V., A. LE CHAFFOTEC, F. CRESPIN MAZET, K. GOGLIO, "Le rôle des acteurs- frontières dans le développement de la confiance résiliente et réflexive : Le cas de la santé", Innovations : revue d'économie et de management de l'innovation, 2025, vol. 77, no. 2, pp. 93-121 | CRESPIN MAZET Florence GOGLIO Karine |
Article |
| MATHIEU, A., "Clarifying the Concepts of Monetary Sovereignty and Monetary Power: An Institutionalist Perspective", Review of Radical Political Economy, 2025 | MATHIEU Alban |
Article |
| ROGEON, F., S. PEYRE, S. MARTINS, "J’ai craqué et je n’en suis pas fier. . . » : quand les consommateurs responsables transgressent leurs normes personnelles", Recherche et Applications en Marketing, 2025, vol. 40, no. APRIL, pp. 3-39 | PEYRE Stéphanie |
Article |
| LACAN, A., O. BACHELARD, "L’institut International de l’Audit Social (IAS) : regards diachroniques et synchroniques" dans Audit Social, Audit Sociétal, états des lieux et nouveaux champs., O. Bachelard, François Silva, Jacques Igalens, Jean-Marie Peretti Eds, Management & Prospective Edition, 2025 | LACAN Arnaud |
Chapitre |
| LACAN, A., B. COURBIERE, M. DALMAS, Y. CANDEAU , "Endométriose au travail : pour une prise de conscience managériale" dans Nouvelles recherches en Égalité, Diversité et Inclusion., Clotilde Coron, Hugo Gaillard, Annabelle Hulin Eds, Editions EMS, pp. 109-124, 2025 | LACAN Arnaud |
Chapitre |
| MCTIGUE, C., J. MONIOS, T. RYE, "Understanding bus policy implementation challenges: the need for a hybrid approach" dans Handbook of Transportation and Public Policy., A. Perl, R. Singerman Ray, L. Reardon Eds, Edward Elgar Publishing, pp. 220-234, 2025 | MONIOS Jason |
Chapitre |
| MONIOS, J., "Freight Transport Policy" dans Elgar Encyclopedia of Transport and Society., J. D. Nelson, C. Mulley, S. Ison Eds, Edward Elgar Publishing, pp. 162-163, 2025 | MONIOS Jason |
Chapitre |
| MC GLOIN, A. - "Auberge Espagnole Student Coalition building negotiation" - 2025, The Case Centre | MC GLOIN Aidan |
Etude de cas déposée |
| ARSHAD, M., S. ZAMAN, S. AFZAL, C. THEODORAKI, "Family business background and entrepreneurial intention: A cross-country and cultural factors-based moderated mediation model", Journal of Small Business Management, 2025 | ARSHAD Muhammad |
Article |
| ARSHAD, M., S. AFZAL, M. FAROOQ, O. FAROOQ, M. ATIF, "The effect of organizational identification on AIS acceptance: how gender and collectivism shape usage patterns", Journal of Accounting and Organizational Change, 2025 | ARSHAD Muhammad |
Article |