Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Article |
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Orange and the 18- 26 age group : How is the telephony leader rethinking its digital strategy to attract young people?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Article |
| ANGLES, V., S. JASIMUDDIN, "How controls through a local subsidiary reinforces trust in foreign suppliers", Supply Chain Forum: An International Journal, 2025, pp. 1-16 | ANGLES Valérie JASIMUDDIN Sajjad |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Article |
| JASIMUDDIN, S., N. CONNELL, J. H. KLEIN, J. ZHANG, "Understanding Chief Knowledge Officer Role: A Myth or Reality — Empirical Evidence from a Knowledge-Intensive Firm", Journal of Information & Knowledge Management , 2025 | JASIMUDDIN Sajjad |
Article |
| ISHAK, N.A.,, I. N. A., S. JASIMUDDIN, M. Z. ISLAM, W. A. H. SUMARDI, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025 | JASIMUDDIN Sajjad |
Article |
| RONG,, C., M. S. SIAL,, S. JASIMUDDIN, F. SACI,, J. Z. ZHANG, , "AI Adoption in the Finance Sector of a Developing Economy: The Mediating Role of Perceived Trust", Journal of Organizational and End User Computing, 2025, vol. 37, no. 1, pp. 1-29 | JASIMUDDIN Sajjad |
Article |
| XIA, H., H., Z. SUN, Z., J. Z. ZHANG, J. Z., Y. WANG, Y., M. M. KAMAL, M. M., S. JASIMUDDIN, N. ISLAM, N. , "Emergency medical supplies scheduling during public health emergencies: algorithm design based on AI techniques.", International Journal of Production Research, 2025, vol. 63, no. 2, pp. 628-650 | JASIMUDDIN Sajjad |
Article |
| SINGH, N., N., P. K. PANIGRAHI, P.K., Z. ZHANG, Z., S. JASIMUDDIN, "Cyber-Physical Systems: A Bibliometric Analysis of Literature", Journal of Intelligent Manufacturing, 2025, vol. 36, pp. 2335–2371 | JASIMUDDIN Sajjad |
Article |
| BARBAT, V., G. BARBAT, D. BILLON - "FONDATION SOCIÉTE GÉNÉRALE. Évaluer et valoriser l’impact social d’une fondation d’entreprise" - 2025, CCMP, Paris, France | BARBAT Guillaume BILLON Dominique BARBAT Valérie |
Etude de cas déposée |
| DANGLADE, J.-P., J. VOLPERT - "Vinted quand l'occasion fait le larron" - 2025, CCMP, Paris, France | DANGLADE Jean-Philippe VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "Aya Nakamura : une success story à la française" - 2025, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "La Vie : le bon goût des protéines végétales" - 2025, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "Mercredi : analyse d'un succès Netflix" - 2025, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| HEINZE, A., G. FLETCHER, "Chapter 12. A systems-based internal audit of your organisation - skills, resources, culture (and resistance)" dans Strategic Digital Transformation A Results-Driven Approach., Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz Eds, Routledge, 2025 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. CRUZ, "Chapter 11. Understanding your stakeholders" dans Strategic Digital Transformation A Results-Driven Approach., Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz Eds, Routledge, 2025 | HEINZE Aleksej |
Chapitre |
| GALLAGHER, K., A. FENTON, A. HEINZE, A. CRUZ, "Chapter 10. Conducting a competitor analysis in the digital age" dans Strategic Digital Transformation A Results-Driven Approach., Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz Eds, Routledge, 2025 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. JIMENEZ, "Chapter 4. Organisational sustainable through digital transformation" dans Strategic Digital Transformation A Results-Driven Approach., Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz Eds, Routledge, 2025 | HEINZE Aleksej JIMENEZ Alfredo |
Chapitre |
| BAYRAKTAR, S., A. JIMENEZ, "Exploring the curvilinear relationship between LMX and negative affect during organizational change: can transformational leadership brighten the dark corners?", Journal of Organizational Change Management, 2025, vol. 38, no. 3, pp. 587-604 | JIMENEZ Alfredo |
Article |
| JIMENEZ, A., S. BAYRAKTAR, S. J. CHOI, C. PATTNAIK, "Democracy's Political Ideology and Corporate Political Activities: The Role of State Capacity, Firm Size, and Capital Location", Journal of Business Research, 2025, vol. 194, pp. 115371 | JIMENEZ Alfredo |
Article |
| XIONG, Y. M., A. JIMENEZ, S. BAYRAKTAR, S. J. CHOI, "Riding the populist wave: How does populism affect firm’s innovation?", Canadian Journal of Administrative Sciences, 2025, vol. 42, no. 1, pp. 5-24 | JIMENEZ Alfredo |
Article |
| BILLON, D. - "La cocréation de l’expérience de marque Taylor Swift : Construction identitaire et lien communautaire dans la communauté des Swifties" - 2025, CCMP, Paris, France | BILLON Dominique |
Etude de cas déposée |
| BILLON, D. - "Co-creating the Taylor Swift brand experience : Consumers’ Identity Projects and Rituals in the Swifties Community" - 2025, CCMP, Paris, France | BILLON Dominique |
Etude de cas déposée |
| WU, Z., R. OGER, M. LAURAS, L. FAUGÈRE, B. MONTREUIL, "A guiding framework for hyperconnected circular supply chain implementation", Journal of Cleaner Production, 2025, vol. 501, pp. 145229 | LAURAS Matthieu |
Article |