Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| DUCASSY, I. - "Danone: Estimating the weighted average cost of capital" - 2025, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P., "Le placement de produit dans Stranger Things, stratégie marketing classique ou instrument narratif?" dans Management en séries, Saison 1., éditions EMS Management et Société Ed., Editions EMS, vol. vol 1, chap. 12, pp. 197, 2025 | DANGLADE Jean-Philippe |
Chapitre |
| VITKAUSKAITĖ, E., D. MAYEUR, "Demystifying paid advertising in Digital and Social Media Marketing" dans Digital and Social Media Marketing, A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton Eds, Routledge, 2025 | MAYEUR Didier |
Chapitre |
| DUBREUIL, C., S. BORRAZ, "La consommation et l'épreuve de réalité : comment les individus justifient-ils les limites assumées à leurs efforts de consommation face aux enjeux climatiques ?", Recherche et Applications en Marketing, 2025, vol. 40, no. 1, pp. 51-73 | DUBREUIL Clement |
Article |
| DUBREUIL, C., "Les éléments sociomatériels du stade connecté et l'expérience des spectateurs", Décisions Marketing, Janvier 2025, vol. 117, pp. 97-121 | DUBREUIL Clement |
Article |
| MCGRATH, H., L. CANNING, T. O'TOOLE, "Conceptualizing entrepreneurial emotions in the development of network capability", Industrial Marketing Management, 2025, vol. 125, pp. 150-168 | CANNING Louise |
Article |
| ANDRIANI, P., R. KAMINSKA, G. CATTANI, "From Perfume to Spirits: Exaptation of a Bundle of Local Resources by an Outsider Entrepreneur", Research Policy, 2025, vol. 54, no. 1, pp. 105-137 | ANDRIANI Pierpaolo |
Article |
| DESPLEBIN, O., G. LUX, N. PETIT, "Inclusion of blockchain in university accounting curricula: an overview of practices and strategies", Accounting Education, 2025, vol. 34, no. 2, pp. 265-286 | PETIT Nicolas |
Article |
| MEJRI, I., S. LE LOARNE LEMAIRE, G. BERTRAND, A. MAALAOUI, T. MARAN, "Ethics and Entrepreneurship: How Recent Unanticipated Externalities Change the Scope A Bibliometric Analysis and Research Agenda", Business Ethics, the Environment & Responsibility, 2025, vol. 34, no. 4, pp. 2075-2096 | MEJRI Issam |
Article |
| OZTURK-KOSE, E., D. TSAGDIS, A. JIMENEZ, "Internationalization and escapism: Government support as a pullback force for small and large enterprises.", International Business Review, Avril 2025, vol. 34, no. 3, pp. 102416 | JIMENEZ Alfredo TSAGDIS Dimitrios |
Article |
| LI, J., F. BENABEN, J. GOU, W. MU, "Modeling cascading effects in collaborative systems: a formal risk interdependency framework", Journal of Modelling in Management, 2025, vol. 20, no. 5, pp. 1711–1737 | LI Jiayao |
Article |
| AUGER, P. - "Les mécanismes de la souffrance au travail : les doubles contraintes organisationnelles et managériales" - 2025, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| AUGER, P. - "Tomato Morning Star, une entreprise emblématique du Self management" - 2025, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| AUGER, P. - "Les mécanismes de la souffrance au travail : le travail social, la double peine ?" - 2025, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| AUGER, P. - "Libérer pour Licencier" - 2025, CCMP, Paris | AUGER Pascale |
Etude de cas déposée |
| PERRIER, A., A. EL AKREMI, C. MANVILLE, M. MOLINES, "“It's all about trust!” a multilevel model of the effect of servant leadership on firefighters' group task performance, adaptivity and emotional exhaustion", Public Administration Review, 2025, vol. 85, no. 4, pp. 1150-1172 | MOLINES Mathieu |
Article |
| DERBAIX, M., A. MASCIANTONIO, L. BALBO, A. LAO, S. CAMUS, S. TAFRAOUTI, D. BOURGUIGNON, "Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics", Psychology & Marketing, Printemps 2025, vol. 42, no. 6, pp. 1588-1606 | DERBAIX Maud |
Article |
| DE SURREL DE SAINT JULIEN, O., K. RICHOMME-HUET - "Wyes : La start-up biotech qui conjugue Jugaad, Ergonomie et Design dans la conception de l’offre" - 2025, CCMP, Paris, France | RICHOMME-HUET Katia DE SURREL DE SAINT JULIEN Odile |
Etude de cas déposée |
| RATSIMANDRESY, A., J. MIEMCZYK, "Made of oysters, hemp and shuttlecocks: a study of cross-industrial collaboration for the circular economy", International Journal of Operations and Production Management, 2025, vol. 45, no. 9, pp. 1650–1685 | RATSIMANDRESY Anne |
Article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949–963 | MOOSMAYER Dirk |
Article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Article |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Article |
| ANGLES, V., S. JASIMUDDIN, "How controls through a local subsidiary reinforces trust in foreign suppliers", Supply Chain Forum: An International Journal, 2025, pp. 1-16 | ANGLES Valérie JASIMUDDIN Sajjad |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Article |
| ISHAK, N.A.,, I. N. A., M. Z. ISLAM, W. A. H. SUMARDI, S. JASIMUDDIN, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025, vol. 46, no. 7, pp. 1203-1226 | JASIMUDDIN Sajjad |
Article |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| GRENIER, C., E. FRANKLIN-JOHNSON, G. CAJAIBA-SANTANA, "Introduction" dans Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, 2025 | GRENIER Corinne FRANKLIN-JOHNSON Elizabeth |
Chapitre |