Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| DUCASSY, I. - "Danone: Estimating the weighted average cost of capital" - 2025, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P., "Le placement de produit dans Stranger Things, stratégie marketing classique ou instrument narratif?" dans Management en séries, Saison 1., éditions EMS Management et Société Ed., Editions EMS, vol. vol 1, chap. 12, pp. 197, 2025 | DANGLADE Jean-Philippe |
Chapitre |
| ANDRIEU, G., A. SANNAJUST, "ICOs after the decline: a literature review and recommendations for a sustainable development", Venture Capital: An International Journal of Entrepreneurial Finance, 2025, vol. 27, no. 1, pp. 1-19 | SANNAJUST Aurélie |
Article |
| SANNAJUST, A., "Crypto-assets: a new investment opportunity? A bibliometric study", Venture Capital: An International Journal of Entrepreneurial Finance, 2025 | SANNAJUST Aurélie |
Article |
| GROH, A., J. PROELSS, A. SANNAJUST, D. SCHWEIZER, "Misconduct in the SPAC market: Evidence from venture capital exits", Journal of Corporate Finance, 2025, vol. 93, pp. 102792 | SANNAJUST Aurélie |
Article |
| WU, Z., R. OGER, M. LAURAS, L. FAUGÈRE, B. MONTREUIL, "A guiding framework for hyperconnected circular supply chain implementation", Journal of Cleaner Production, 2025, vol. 501, pp. 145229 | LAURAS Matthieu |
Article |
| PAVONE, G., "Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations", Journal of Marketing Education, 2025, pp. 1-24 | PAVONE Giulia |
Article |
| PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing", Recherche et Applications en Marketing, 2025, vol. 40, no. 1, pp. 101-134 | PAVONE Giulia |
Article |
| SERVAJEAN-HILST, R., S. RUEL, "Any gender differences exist in the collaborative and innovative mindset of supply managers?", Supply Chain Forum: An International Journal, 2025 | SERVAJEAN-HILST Romaric |
Article |
| BOJOVIC, N., A. GAWER, V. MANGEMATIN, "User practices in shaping complementarities for creating diverse systems of use: Insights from users in situations of hearing loss", Technological Forecasting and Social Change, 2025, vol. 219, pp. 124228 | BOJOVIC Neva |
Article |
| PAVONE, G., K. DESVEAUD, "Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust", Journal of Consumer Marketing, 2025, vol. 42, no. 2, pp. 240-254 | PAVONE Giulia DESVEAUD Kathleen |
Article |
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Article |
| DESVEAUD, K., R. E. BAWACK, "Integrating the Literature on AI Adoption: A Socio-Technical Framework", International Journal of Market Research, 2025 | DESVEAUD Kathleen |
Article |
| CHATMI, A., K. ELASRI, J. RONQUILLO , "Enhancing Audit Quality: The Critical Role of Trust in AI Adoption Among Auditors", International Journal of Critical Accounting, 2025, vol. 14, no. 4, pp. 313-335 | ELASRI Karim |
Article |
| JAEGLER, A., T. BOUZDINE-CHAMEEVA, J. ROJAS, "Empreinte carbone des activités oenotouristiques : étude de cas dans la région viticole de Bordeaux", Systèmes Alimentaires / Food Systems (ex Économies et Sociétés (Série AG - Systèmes agroalimentaires)), 2025, vol. 10, pp. 161-182 | JAEGLER Anicia BOUZDINE-CHAMEEVA Tatiana |
Article |
| VELIKOVA, N., T. BOUZDINE-CHAMEEVA, I. BEN NASR, C. SANZ IBAÑEZ, S. ANTON CLAVE, M. N. RABASSA FIGUERAS, "Drivers of green wine tourism among young adults: Intentions, attitudes, and expansion to sustainable behavior", Current Issues in Tourism, 2025 | BOUZDINE-CHAMEEVA Tatiana |
Article |
| ORTH, U. R., C. MEYER, J. TIMM, F. REIMERS , T. BOUZDINE-CHAMEEVA, "Cross-modal congruency effects in online service settings: a telepresence – stereotype content perspective", Journal of Services Marketing, 2025, vol. 39, no. 4, pp. 284-301 | BOUZDINE-CHAMEEVA Tatiana |
Article |
| SOOMRO, S. A., S. A. SOOMRO, K. PRASAI, F. MUHAMMAD, "Frugal innovation and sustainable leadership in resource constrained environments: the role of tacit and explicit knowledge sharing", Journal of Economic and Administrative Sciences, 2025 | MUHAMMAD Fazal |
Article |
| ATALLAH BIDART, S., G. BRESSOLLES - "Mise en place d'une stratégie de communication digitale pour développer l'œnotourisme d'un grand cru classé de Saint-Émilion : le cas des Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Implementing a digital communications strategy to develop wine tourism for a Saint-Emilion Grand Cru Classé: The case of Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids : Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données (niveau avancé)" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| KHADIJAH IDDRISU, K., E. ERIC KOFI BOADI, S. GIAMPORCARO, J. JAMES NTIAMOAH DOKU, "Ethical Banking and Growth of Small and Medium Enterprises in Emerging Economies" dans Strategic Approaches to Banking Business and Sustainable Development Goals., Ibrahim Nandom Yakubu Ed., Springer Nature Switzerland, chap. 10, pp. 157-178, 2025 | GIAMPORCARO Stéphanie |
Chapitre |
| ZHANG, C., M. VENKATESH, I. LAGUIR, M. OHANA, "Bridging ethical culture and competitiveness in supply chains: Applying resource orchestration theory", International Journal of Production Economics, 2025 | OHANA Marc ZHANG Chi |
Article |
| GARG, A., R. D. RAUT, M. KUMAR, C. ZHANG, R. S. GOKHALE, "Does the Circular Economy Transition Support Carbon Neutrality? Examining Net-Zero Policy and Stakeholder Impact from the Environmental Justice Viewpoint", Journal of Cleaner Production, 2025, vol. 491, pp. 144851 | ZHANG Chi |
Article |
| RUEL, S., V. FERNANDES, M. CHOUKI, C. ZHANG, "The contribution of knowledge management to digital project integration: An empirical investigation", Supply Chain Forum: An International Journal, 2025 | ZHANG Chi |
Article |
| FAUGERE, C., X. HOLLANDTS, B. PARANQUE, "Cooperatives, Commons and Ethical Human Capabilities Development" à paraître International Journal of Foresight and Innovation Policy | HOLLANDTS Xavier FAUGERE Christophe |
Article |
| FAUGERE, C., "Quantifying Claim Robustness Through Adversarial Framing: A Conceptual Framework for an AI-Enabled Diagnostic Tool" à paraître AI | FAUGERE Christophe |
Article |
| COMYNS, B., S. D'ANTONE, "The moral legitimation of multi-stakeholder Initiatives: The case of the Roundtable on Sustainable Palm Oil (RSPO)", Journal of Cleaner Production, 2025, vol. 519, pp. 145963 | D'ANTONE Simona COMYNS Breeda |
Article |
| DURRIEU, F., S. PEYRE - "How to improve visibility to the Lactose Free Milk segment within the Long-Life Milk category via the merchandising lever?" - 2025, CCMP, Paris, France | PEYRE Stéphanie DURRIEU François |
Etude de cas déposée |
| DURRIEU, F., S. PEYRE - "Comment donner de la visibilité au segment lait sans lactose au sein de la catégorie lait UHT via le levier merchandising ?" - 2025, CCMP, Paris | PEYRE Stéphanie DURRIEU François |
Etude de cas déposée |