Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| DUPOUËT, O., M. FERNANDEZ-OLMOS, "Product and Process Innovation: Evaluating Supplier Diversity and Geographic Proximity in Importing by Non-MNEs", R&D Management, 2025 | DUPOUËT Olivier |
Article |
| BATAT, W., D. MANIKA, F. DUMA, R. MILLARD, M. MRAD, N. MITCHELL, N. OURAHMOUNE, P. PALLAB, F. ESPINOZA PETERSEN, N. TALUKDAR, B. YAO YAO, "Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability", Marketing Theory, 2025 | OURAHMOUNE Nacima |
Article |
| SOOMRO, S. A., S. A. SOOMRO, K. PRASAI, F. MUHAMMAD, "Frugal innovation and sustainable leadership in resource constrained environments: the role of tacit and explicit knowledge sharing", Journal of Economic and Administrative Sciences, 2025 | MUHAMMAD Fazal |
Article |
| CHEN, C. Y. T., E. SUN, Y.-B. LIN , "Reconciling spatiotemporal conjunction with digital twin for sequential travel time prediction and intelligent routing", Annals of Operations Research, 2025, vol. 348, pp. 671–716 | SUN Edward |
Article |
| CHEN, C. Y. T., E. SUN, Y.-B. LIN, "Reliable information system for identifying spatio-temporal continuity of kinetic deformed objects with big point cloud data", Annals of Operations Research, 2025, vol. 349, pp. 103-138 | SUN Edward |
Article |
| KAFA, N., M. Z. BABAI, W. KLIBI, "Forecasting mail flow: A hierarchical approach for enhanced societal wellbeing", International Journal of Forecasting, 2025, vol. 41, no. 1, pp. 51-65 | KLIBI Walid BABAI Mohamed Zied KAFA Nadine |
Article |
| HESS , A., S. DODDS, D. JAUD, C. GARNIER, O. GERGAUD, "Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity", Journal of Public Policy & Marketing, 2025, vol. 44, no. 2, pp. 276-298 | GERGAUD Olivier GARNIER Claire |
Article |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : Conquering the under-35s!" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Mise en place d'une stratégie de communication digitale pour développer l'œnotourisme d'un grand cru classé de Saint-Émilion : le cas des Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| ATALLAH BIDART, S., G. BRESSOLLES - "Implementing a digital communications strategy to develop wine tourism for a Saint-Emilion Grand Cru Classé: The case of Vignobles Capdemourlin" - 2025, CCMP, Paris, France | ATALLAH BIDART Sawsan BRESSOLLES Grégory |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Mum&Kids: Construire des personas clients avec Google Looker Studio pour des activités marketing basées sur les données" - 2025, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| BAUDOUX, M., I. DUCASSY, S. BOESEN MARIANI - "Voltalia : Sustainable growth and challenges for a company with a mission in renewable energies" - 2025, CCMP, Paris, France | BOESEN MARIANI Sabine DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I. - "Danone: Estimating the weighted average cost of capital" - 2025, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DANGLADE, J.-P., "Le placement de produit dans Stranger Things, stratégie marketing classique ou instrument narratif?" dans Management en séries, Saison 1., éditions EMS Management et Société Ed., Editions EMS, vol. vol 1, chap. 12, pp. 197, 2025 | DANGLADE Jean-Philippe |
Chapitre |
| VITKAUSKAITĖ, E., D. MAYEUR, "Demystifying paid advertising in Digital and Social Media Marketing" dans Digital and Social Media Marketing, A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton Eds, Routledge, 2025 | MAYEUR Didier |
Chapitre |
| MCGRATH, H., L. CANNING, T. O'TOOLE, "Conceptualizing entrepreneurial emotions in the development of network capability", Industrial Marketing Management, 2025, vol. 125, pp. 150-168 | CANNING Louise |
Article |
| WU, Z., R. OGER, M. LAURAS, L. FAUGÈRE, B. MONTREUIL, "A guiding framework for hyperconnected circular supply chain implementation", Journal of Cleaner Production, 2025, vol. 501, pp. 145229 | LAURAS Matthieu |
Article |
| PAVONE, G., "Generative AI in the Learning Process: Threat or Tool? Understanding the Role of Self-Esteem and Academic Anxiety in Shaping Student Motivations", Journal of Marketing Education, 2025 | PAVONE Giulia |
Article |
| PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing", Recherche et Applications en Marketing, 2025, vol. 40, no. 1, pp. 101-134 | PAVONE Giulia |
Article |
| SHAFIEE, M., M. AMIRI AREF, W. KLIBI, "The integration of shared renewable resources considering setup times for the parallel machine scheduling problem", Computers & Industrial Engineering, 2025, vol. 200, pp. 110828 | KLIBI Walid AMIRI AREF Mehdi |
Article |
| AMIRI AREF, M., M. DOOSTMOHAMMADI, "Relax-and-Fix and Fix-and-Optimise algorithms to solve an integrated network design problem for closing a supply chain with hybrid retailers/collection centres", Computers & Operations Research, 2025, vol. 177, pp. 106981 | AMIRI AREF Mehdi |
Article |
| SCHLOSSER, R., R. CHENAVAZ, "Joint dynamic pricing and marketing‐mix strategies for revenue management applications with stochastic demand", International Transactions in Operational Research, 2025, vol. 32, no. 3, pp. 1566-1592 | CHENAVAZ Régis |
Article |
| ELAGE, A., S. BEN LARBI, J. MENIAOUI, A. DARDOUR, "CSR Committee and Corporate social Performance: Do Capitalism Models Matter?" à paraître Management International | ELAGE Adam DARDOUR Ali |
Article |
| PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2025, vol. 31, no. 1, pp. 240-253 | PONSIGNON Frédéric HOLMQVIST Jonas |
Article |
| BRESSOLLES, G. - "Mise en place d'un plan de communication digitale afin de développer la marque employeur FERRERO auprès des étudiants et des jeunes diplômés" - 2025, CCMP, Paris | BRESSOLLES Grégory |
Etude de cas déposée |
| BRESSOLLES, G. - "Enhancing Ferrero’s Employer Brand Among Students and Young Graduates Through a Digital Communications Plan" - 2025, CCMP, Paris | BRESSOLLES Grégory |
Etude de cas déposée |
| DUTRIEUX, C., C. GRENIER, "La transformation d’une organisation aux frontières des Mondes : l’animation de la dynamique d’absorption par un « courtier de Mondes »" dans Mutations et transformation des formations en travail social., Mazereau P. & Tardif-Bourgoin Ed., Champ Social Editions, pp. 133-160, 2025 | GRENIER Corinne |
Chapitre |
| GRENIER, C., "Les habitats partagés Simon de Cyrène" dans Une société plus inclusive pour les personnes dépendantes ou handicapées nouveaux paradigmes., Grenier, C., Franklin-Johnson, E., Cajaiba-Santana, G. Eds, ISTE Editions, pp. 147-162, 2025 | GRENIER Corinne |
Chapitre |
| GRENIER, C., C. DUTRIEUX, "Le compromis dans un groupe-projet pluraliste : les activités du courtier de Mondes dans l’élaboration de convention de compromis", Gestion et Management Public, 2025, vol. 13, no. 3, pp. 97-114 | GRENIER Corinne |
Article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949–963 | MOOSMAYER Dirk |
Article |