Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| LEMAITRE, N., D. MAYEUR - "Orange et la cible des 18-26 ans : Comment le leader de la téléphonie repense sa stratégie digitale pour séduire les jeunes ?" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Orange's low-cost brand sets its sights on the Diaspora segment" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| LEMAITRE, N., D. MAYEUR - "Sosh Le low coster d'Orange à la conquête de la cible diaspora" - 2025, CCMP, Paris | MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| KESRI, M.-S., M. PROKUPEK, "Redefining Luxury in the Age of Generative AI: Navigating Innovation and Heritage in Brand Management" dans Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations., Marta Massi, Marek Prokůpek, Alessandra Ricci, Maria Carmela Ostillio Eds, Routledge, chap. 16, pp. 219 - 238, 2025 | PROKUPEK Marek |
Chapitre |
| PROKUPEK, M., L. WIMMEROVÁ , V. VRBOVÁ, M. BROŽ, M. PUNČOCHÁŘ , "Green beats: Let It Roll festival's journey of eco-friendly innovations" dans Responsible Cultural Consumption and Production: Insights From Live Experiences, Film and Fashion., Ilaria Pappalepore, Elisa Salvador Eds, Routledge, chap. 6, pp. 111-130, 2025 | PROKUPEK Marek |
Chapitre |
| CHONG, C. Y., L. REYES-ORTIZ, J. MAZIER, "Economic Policy Efficiency and Recovery in an Open Economy", Review of Political Economy, 2025 | REYES-ORTIZ Luis |
Article |
| CARIOU, P., A. CHEAITOU, D. FEUILLET, S. HAMDAN, N. BRAHIMI, "Optimizing Asia–Europe container network: The Suez Canal and Cape of Good Hope routes in a changing world", European Journal of Operational Research, 2025, vol. 325, no. 1, pp. 167-188 | CARIOU Pierre |
Article |
| BABONNEAU, F., A. BADRAN, M. BENLAHRECH, A. HAURIE, M. SCHENCKERY, M. VIELLE, "Key Issues for Long Term Climate Policy Design in GCC Countries with Focus on Qatar" dans Carbon Neutrality in the Gulf., Wael A. Samad, Ahmed Badran, & Elie Azar Eds, Cambridge University Press, pp. 201-224, 2025 | BABONNEAU Frédéric |
Chapitre |
| FERRADA, F., F. BABONNEAU, T. HOMEM-DE-MELLO, F. JALIL-VEGA, "Integrated long-term energy planning with vehicle-to-grid for decarbonization of the Chilean energy system", Journal of Cleaner Production, 2025, vol. 523, pp. 146381 | BABONNEAU Frédéric |
Article |
| BABONNEAU, F., A. HAURIE, M. VIELLE, "A robust infinite-horizon optimal control approach to climate economics", Central European Journal of Operations Research, 2025, vol. 33, no. 2, pp. 499-528 | BABONNEAU Frédéric |
Article |
| BABONNEAU, F., A. HAURIE, M. VIELLE, "A robust asymptotic control model to analyze climate policy with CDR options", Journal of Economic Dynamics and Control, 2025, vol. 177, pp. 105114 | BABONNEAU Frédéric |
Article |
| HEINZE, A., G. FLETCHER, "Chapter 12. A systems-based internal audit of your organisation - skills, resources, culture (and resistance)" dans Strategic Digital Transformation A Results-Driven Approach., Alex Fenton, Gordon Fletcher, Marie Griffiths, Aleksej Heinze, Ana Cruz Eds, Routledge, 2025 | HEINZE Aleksej |
Chapitre |
| MEJRI, I., S. LE LOARNE LEMAIRE, G. BERTRAND, A. MAALAOUI, T. MARAN, "Ethics and Entrepreneurship: How Recent Unanticipated Externalities Change the Scope A Bibliometric Analysis and Research Agenda", Business Ethics, the Environment & Responsibility, 2025, vol. 34, no. 4, pp. 2075-2096 | MEJRI Issam |
Article |
| SHARMA, I., H. SONAR, N. GHAG , H. M. BELAL , M. A. MAJEED, "Enhancing resilience in the fresh food supply chain: a managerial perspective through interpretive analysis", British Food Journal, 2025, vol. 127, no. 12, pp. 4715–4741 | MAJEED Muhammad Ansar |
Article |
| MAJEED, M. A., I. IRFAN-ULLAH, T. AHSAN, B. AL-GAMRH, "Investment efficiency under financial constraints: The role of CEO power", Research in International Business and Finance, 2025, vol. 79, pp. 103059 | MAJEED Muhammad Ansar |
Article |
| WANG, B., G. M. QAMRI, W. AMEER, G. HUI, M. A. MAJEED, "From digitalization to renewable energy: How the tech-energy connection drives the green energy in belt and road countries", Energy Economics, 2025, vol. 144, pp. 108324 | MAJEED Muhammad Ansar |
Article |
| MAJEED, M. A., I. ULLAH, S. TARIQ, T. AHSAN, "Does brand capital improve stock liquidity? Evidence from China", International Journal of Finance and Economics, 2025, vol. 30, no. 1, pp. 382-404 | MAJEED Muhammad Ansar |
Article |
| AMEER, W., S. H. SHAH , M. A. MAJEED, K. SOHAG, X.-W. ZHU , "Does governance and energy spur FDI inflows in Malaysia?", Sustainable Futures, 2025, vol. 10, pp. 101205 | MAJEED Muhammad Ansar |
Article |
| DE SURREL DE SAINT JULIEN, O., K. RICHOMME-HUET - "Wyes : La start-up biotech qui conjugue Jugaad, Ergonomie et Design dans la conception de l’offre" - 2025, CCMP, Paris, France | RICHOMME-HUET Katia DE SURREL DE SAINT JULIEN Odile |
Etude de cas déposée |
| PAVONE, G., K. DESVEAUD, "Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust", Journal of Consumer Marketing, 2025, vol. 42, no. 2, pp. 240-254 | PAVONE Giulia DESVEAUD Kathleen |
Article |
| GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2025, vol. 13, pp. 1068-1078 | GROSS Jana DESVEAUD Kathleen |
Article |
| DESVEAUD, K., J. GROSS, "Social Language Intelligence for Social Media Marketing" dans Encyclopedia of Artificial Intelligence in Marketing., Ed., Springer, Cham, pp. 1-7, 2025 | GROSS Jana DESVEAUD Kathleen |
Chapitre |
| DESVEAUD, K., R. E. BAWACK, "Integrating the Literature on AI Adoption: A Socio-Technical Framework", International Journal of Market Research, 2025 | DESVEAUD Kathleen |
Article |
| PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2025, vol. 31, no. 1, pp. 240-253 | PONSIGNON Frédéric HOLMQVIST Jonas |
Article |
| HOLMQVIST, J., F. PONSIGNON, "Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism", Journal of Business Research, 2025, vol. 186, pp. 115003 | PONSIGNON Frédéric HOLMQVIST Jonas |
Article |
| GRENIER, C., C. DUTRIEUX, "Le compromis dans un groupe-projet pluraliste : les activités du courtier de Mondes dans l’élaboration de convention de compromis", Gestion et Management Public, 2025, vol. 13, no. 3, pp. 97-114 | GRENIER Corinne |
Article |
| MOOSMAYER, D., M. ROCCHI, I. FERRERO, "Virtue as Competence: A Conceptual Integration of Competence Thinking with MacIntyrean Virtue Ethics", British Journal of Management, 2025, vol. 36, pp. 949–963 | MOOSMAYER Dirk |
Article |
| OC, Y., H. HASSEN, "Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning", Marketing Education Review, 2025, vol. 35, no. 1, pp. 44-57 | HASSEN Hela |
Article |
| PREVOT, F., M. ALDAY - "Explora Project : Une vision stratégique au service d'un tourisme durable" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| VARGAS, M., F. PREVOT, F. NASCIMENTO, "Mapping international scientific production on social diversity in the context of ESG: A bibliometric study comparing research from high income and middle/ low-income countries", Management International, 2025, vol. 29, pp. 120-132 | PREVOT Frédéric |
Article |