Annuaire des publications
2025
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| RUSSO, M., S. PRIX, J. GOERGEN, E. DE BELLIS, "The 3 Types of Customers Who Buy Smart Products—and How to Market to Them", Harvard Business Review, 2025, pp. November 4, 2025 | GOERGEN Jonas |
Article |
| BOUOUD, I., N. YANES, T. WHITE, S. JASIMUDDIN, "Serious Games on Human Behavior: Impact on Learning Styles, Engagement, and Motivation", Journal of Global Information Management, 2025, vol. 33, no. 1, pp. 1-21 | WHITE Tim BOUOUD Ikram JASIMUDDIN Sajjad |
Article |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmarking Search Marketing Traffic with Semrush and Measuring Brand Traffic via Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| MAYEUR, D., N. LEMAITRE, N. BUTTAFOGHI - "Fischer-Bargoin Benchmark du trafic search marketing avec SemRush et mesure du trafic de marque via la Google Search Console" - 2025, CCMP, Paris | BUTTAFOGHI Nicolas MAYEUR Didier LEMAITRE Nathalie |
Etude de cas déposée |
| AHMED, K. Z. B., S. M. AL SHAM, S. JASIMUDDIN, "Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model", Journal of General Management, 2025, vol. 50, no. 2, pp. 150-163 | JASIMUDDIN Sajjad |
Article |
| JASIMUDDIN, S., N. CONNELL, J. H. KLEIN, J. ZHANG, "Understanding Chief Knowledge Officer Role: A Myth or Reality — Empirical Evidence from a Knowledge-Intensive Firm", Journal of Information & Knowledge Management , 2025, vol. 24, no. 5, pp. 2550046 | JASIMUDDIN Sajjad |
Article |
| ISHAK, N.A.,, I. N. A., M. Z. ISLAM, W. A. H. SUMARDI, S. JASIMUDDIN, "What makes employees apply knowledge? A hybrid analytical approach in predicting knowledge application behaviour", International Journal of Manpower, 2025, vol. 46, no. 7, pp. 1203-1226 | JASIMUDDIN Sajjad |
Article |
| RONG,, C., M. S. SIAL,, S. JASIMUDDIN, F. SACI,, J. Z. ZHANG, , "AI Adoption in the Finance Sector of a Developing Economy: The Mediating Role of Perceived Trust", Journal of Organizational and End User Computing, 2025, vol. 37, no. 1, pp. 1-29 | JASIMUDDIN Sajjad |
Article |
| PREVOT, F., K. DESVEAUD, G. PAVONE, A. BELIAKOVA, "More than words: consumers’ emotional responses to visual and textual stimuli in online applications", Electronic Commerce Research, 2025 | PAVONE Giulia DESVEAUD Kathleen PREVOT Frédéric |
Article |
| ALDAY, M., F. PREVOT - "Aroma-Zone. Compétences clés du nouveau visage de la cosmétique naturelle" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Aroma-Zone. Core competences shaping the new face of natural cosmetics" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| PREVOT, F., M. ALDAY - "Explora Project : A strategic vision for sustainable tourism" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Hugo décrypte : Réinventer l'info à l'heure des réseaux sociaux" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| ALDAY, M., F. PREVOT - "Hugo Décrypte: Reinventing News in the Age of Social Media" - 2025, CCMP, Paris | ALDAY Murielle PREVOT Frédéric |
Etude de cas déposée |
| PREVOT, F., E. KACIOUI-MAURIN - "Biocoop. Concilier croissance et valeurs coopératives" - 2025, CCMP, Paris | PREVOT Frédéric |
Etude de cas déposée |
| PREVOT, F., E. KACIOUI-MAURIN - "Biocoop : Balancing business and cooperative values" - 2025, CCMP, Paris | PREVOT Frédéric |
Etude de cas déposée |
| FEDI, L., P. CORRUBLE, A. LAVISSIERE, "Global Strategic Alliances in container liner shipping: Knowledge sharing and decision-making through contractual governance structures", Maritime Policy & Management, 2025, vol. 53, no. 3, pp. 351-374 | FEDI Laurent LAVISSIERE Alexandre |
Article |
| FEDI, L., "Global vessel sharing agreements versus joint ventures: how do contractual provisions legally entitle the contestable legal personality of shipping alliances?" dans Legal Language and the Sea., M. C. Lavissière, A. Cartronand, and L. Gautier Eds, De Gruyter Mouton, vol. 4, pp. 147-170, 2025 | FEDI Laurent |
Chapitre |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : à la conquête des moins de 25 ans !" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| PETZOLD DUMEYNIEUX, S., V. BARBAT, F. CAPEAU - "La Laitière : Conquering the under-35s!" - 2025, CCMP, Paris | PETZOLD DUMEYNIEUX Stéphanie BARBAT Valérie CAPEAU Fanny |
Etude de cas déposée |
| LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2025, vol. 28, no. 4, pp. 933-952 | REMAUD Hervé LIVAT Florine |
Article |
| SOGARI, G., G. ANDREANI, F. LIVAT, M. ISLAM, "Understanding young consumers’ motivations for purchasing plant-based burgers: insights from the means-end chain theory", Agricultural and Food Economics, 2025, vol. 13, pp. 37 | LIVAT Florine |
Article |
| CASCIOLI KARIVALIS, F., M. OHANA, "Self‐Directed Learning as a Catalyst for Sustainable Management: A Job Demand Resources Perspective", Corporate Social Responsibilty and Environmental Management, 2025, vol. 32, no. 3, pp. 4068-4080 | CASCIOLI KARIVALIS Fiammetta OHANA Marc |
Article |
| GALLAIS, A., F. LIVAT, R. VECCHIO, "Does the gender of the producer matter for the valuation of consumer goods? Evidence from an experimental wine auction", Tourism Economics, 2025, vol. 31, no. 6, pp. 1160-1186 | LIVAT Florine |
Article |
| CASCIOLI KARIVALIS, F., "Performativité du dispositif de mécénat de compétences et impact. Le rôle catalytique des crises de performation", La Revue des Sciences de Gestion, 2025, vol. 331-332, pp. 47-58 | CASCIOLI KARIVALIS Fiammetta |
Article |
| LUNARDO, R., C. SAINTIVES, D. JAUD, A. CORSI, B. RICKARD, "Why and when should brands turn organic? A twofold market-offering perspective", European Journal of Marketing, 2025, vol. 59, no. 13, pp. 1-30 | LUNARDO Renaud |
Article |
| PECOT, F., R. LUNARDO, D. CHANEY, E. CHAN, "Why and When Do Historical Brand Transgressions Matter?", Journal of Business Ethics, 2025, vol. 201, no. 3, pp. 621-637 | LUNARDO Renaud |
Article |
| PIMENTEL, E., S. BEL HADJ ALI, "A Mother's Work Is Never Done: On Being a Mother in Academia", Journal of Management Studies, 2025, vol. 62:8, pp. 3677-3683 | BEL HADJ ALI Soraya |
Article |