Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17 | PETIT Olivia |
Article |
| PETIT, O., Q. J. WANG, C. SPENCE, "The “healthy = (un)tasty” intuition concerning colour in organic wine labels", Journal of Consumer Behaviour, 2024, vol. 23, no. 6, pp. 3046-3060 | PETIT Olivia |
Article |
| VELASCO, C., J. VARGAS, O. PETIT, "Multisensory experiences and technology in the context of wine experiences", Journal of Wine Research, 2024, vol. 35, no. 2, pp. 85-100 | PETIT Olivia |
Article |
| PROKUPEK, M., "Alternative Financing and Funding Structures and Strategies" dans Financial Management in Museums: Theory, Practice, and Context., Yuha Jung, Rachel Shane, Jaleesa Renee Wells Eds, Routledge, chap. 14, pp. 220 - 231, 2024 | PROKUPEK Marek |
Chapitre |
| PROKUPEK, M., "Ethical Fundraising in Museums" dans International Perspectives on Museum Management: Looking Towards Desirable Futures., Darko Babic and Antonia Ivo Ed., Routledge, chap. 14, pp. 168 - 181, 2024 | PROKUPEK Marek |
Chapitre |
| BETZLER, D., E. LOOTS, M. PROKUPEK, "Arts and culture in transformation: A critical analysis of the national plans for the European Recovery and Resilience Facility", European Policy Analysis, 2024, vol. 10, no. 1, pp. 101-127 | PROKUPEK Marek |
Article |
| CARIOU, P., A. THEBAULT, J. MONIOS, R. A. HALIM, "The economic impact of the Mediterranean Sulfur Emission Control Area", Marine Policy, 2024, vol. 168, pp. 106300 | CARIOU Pierre MONIOS Jason |
Article |
| SAHOO, S., P. CARIOU, "Unveiling the influence of bargaining power in shipping: An empirical study on iron ore freight market", Transportation Research Part E: Logistics and Transportation Review, 2024, vol. 192, pp. 103811 | CARIOU Pierre |
Article |
| CARIOU, P., X. LI, Y. ZHAO, Z. SUN, "The impact of port congestion on shipping emissions in Chinese ports", Transportation Research Part D: Transport and Environment, 2024, vol. 128, pp. 104091 | CARIOU Pierre |
Article |
| IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 | HEINZE Aleksej |
Chapitre |
| EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "SEO strategy for a digital presence" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 | HEINZE Aleksej |
Chapitre |
| DELLA PIANA, B., S. BAYRAKTAR, A. JIMENEZ, "Entrepreneurial Mindsets Across Cultures" dans Humane Entrepreneurship and Innovation., Botti, A. y Parente, R. Eds, Emerald Publishing Limited, chap. 9, pp. 175-191, 2024 | JIMENEZ Alfredo |
Chapitre |
| DI GIUSTO-VALLE, C., M. C. ESCOLAR-LLAMAZARES, T. DE LA TORRE-CRUZ, I. LUIS-RICO, C. PALMERO-CAMARA, A. JIMENEZ, "Development of Entrepreneurial Identity Among Young People: Analysis of the Effectiveness of an Educational Program on Entrepreneurial Potential", Journal of Professional Capital and Community, 2024, vol. 9, no. 4, pp. 320-339 | JIMENEZ Alfredo |
Article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Forecasting hotel cancellations through Machine Learning", Expert Systems: The Journal of Knowledge Engineering, 2024, vol. 41, no. 9, pp. e13608 | JIMENEZ Alfredo |
Article |
| ORDEÑANA, X., P. VERA, J. ZAMBRANO, A. JIMENEZ, "The Effect of High-growth and Innovative Entrepreneurship on Economic Growth", Journal of Business Research, 2024, vol. 171, no. 114243, pp. 114243 | JIMENEZ Alfredo |
Article |
| XIAO, S., A. JIMENEZ, S. JUNG, B. I. PARK, S. J. CHOI, "When the Well is Full, it will Run Over: The Double-Edged Sword Effect of Corporate Lobbying Activities on Firm Performance", Cross Cultural & Strategic Management, 2024, vol. 31, no. 4, pp. 611-636 | JIMENEZ Alfredo |
Article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Exploratory techniques to analyze Ecuador's tourism industry", Logic Journal of the IGPL, 2024, vol. 41, no. 6, pp. 1018–1035 | JIMENEZ Alfredo |
Article |
| PALARD , J.-É., S. BENTEBBAA, R. ABDOUNE - "Évaluation financière de la société Naturex par une approche multicritère dans le cadre d’un investissement responsable" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Etude de cas déposée |
| ABDOUNE, R., S. BENTEBBAA, J.-É. PALARD - "Olympique lyonnais groupe 2018-2022 : Analyse économique et financière de l’unique club de football français coté en Bourse" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Etude de cas déposée |