Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| XIA, H., J. WENG, S. BOUBAKER, Z. J. ZHANG, S. JASIMUDDIN, "Cross-Influence of Information and Risk Effects on the IPO Market: Exploring Risk Disclosure with a Machine Learning Approach", Annals of Operations Research, 2024, vol. 334, pp. 761-797 | JASIMUDDIN Sajjad |
Article |
| XIA, H., C. XU, J. Z. ZHANG, S. JASIMUDDIN, X. LI, "The Influence of Readability of Financial App Privacy Policy on Enterprise Performance", Journal of Database Management, 2024, vol. 35, no. 1, pp. 1-16 | JASIMUDDIN Sajjad |
Article |
| BILLON, D., V. BARBAT - "GreenMa : comment créer et développer une marque DNVB sur le marché des thés et des infusions bio ?" - 2024, CCMP, Paris, France | BILLON Dominique BARBAT Valérie |
Etude de cas déposée |
| BOUËT, A., L. M. SALL, J. METIVIER, "Le système commercial multilatéral sur le fil du rasoir" dans L'économie mondiale 2025., La Découverte Ed., La Découverte, pp. 71-87, 2024 | METIVIER Jeanne |
Chapitre |
| BEKKERS, E., E. CORONG, J. METIVIER, D. ORLOV, "How will global trade patterns evolve in the long run?", World Economy, 2024, vol. 47, no. 8, pp. 3578-3617 | METIVIER Jeanne |
Article |
| VOLPERT, J. - "Cémoi : l'adaptation en continu sur le marché du chocolat" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "Gucci" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J., J.-P. DANGLADE - "Comment Netflix entend renforcer sa position sur le marché ultra concurrentiel du streaming ?" - 2024, CCMP, Paris | DANGLADE Jean-Philippe VOLPERT Johanna |
Etude de cas déposée |
| VOLPERT, J. - "Nutella : une position dominante sur le marché des pâtes à tartiner" - 2024, CCMP, Paris | VOLPERT Johanna |
Etude de cas déposée |
| JAEGLER, A., T. ROQUES, Les pratiques de la supply chain durable, ISTE Editions, 2024 | JAEGLER Anicia |
Livre |
| PAUL, J., A. UENO, C. DENNIS, E. ALAMANOS, L. CURTIS, P. FOROUDI, A. KACPRZAK, W. K. KUNZ, J. LIU, R. MARVI, S. L. S. NAIR, O. OZDEMIR, E. PANTANO, T. PAPADOPOULOS, O. PETIT, S. TYAGI, J. WIRTZ, "Digital transformation: A multidisciplinary perspective and future research agenda", International Journal of Consumer Studies, 2024, vol. 48, no. 2, pp. e13015 | PETIT Olivia |
Article |
| PETIT, O., Q. J. WANG, C. SPENCE, "The “healthy = (un)tasty” intuition concerning colour in organic wine labels", Journal of Consumer Behaviour, 2024, vol. 23, no. 6, pp. 3046-3060 | PETIT Olivia |
Article |
| LUBART, A., S. CAPELLI, "Gamification of the point of sale using hybrid-reality games: Non-players' negative influence on players' service experience", Technological Forecasting and Social Change, 2024, vol. 203, pp. 123380 | LUBART Allan |
Article |
| GARONNE, C. - "Les Applications de Suivi des Activités Physiques: Aller au Delà de ses Attentes" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |
| GARONNE, C. - "Fitness Tracking Applications: Go Above and Beyond" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |
| GARONNE, C. - "Strava: à la conquête d'une nouvelle ère" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |
| GARONNE, C. - "Strava: Striving to Enter a New Era" - 2024, ECCH, London, Royaume Uni | GARONNE Christophe |
Etude de cas déposée |
| GROSS, J., "Algorithmic Consumption" dans Elgar Encyclopedia of Consumer Behaviour., Ed., Edward Elgar Publishing, chap. 5, pp. 15-17, 2024 | GROSS Jana |
Chapitre |
| CHADWICK, C., F. BABONNEAU, T. HOMEM‐DE‐MELLO, A. LETELIER, "Synthetic Simulation of Spatially‐Correlated Streamflows: Weighted‐Modified Fractional Gaussian Noise", Water Resources Research, 2024, vol. 60, no. 2, pp. e2023WR035371 | BABONNEAU Frédéric |
Article |
| GUEVARA, E., F. BABONNEAU, T. HOMEM-DE-MELLO, "Uncertainty dynamics in energy planning models: An autoregressive and Markov chain modeling approach", Computers & Industrial Engineering, 2024, vol. 191, pp. 110084 | BABONNEAU Frédéric |
Article |
| BABONNEAU, F., D. CHOTARD, A. HAURIE, "Assessing electric mobility and renewable energy synergy in a small New Caledonia Island community", International Journal of Green Energy, 2024, vol. 21, no. 4, pp. 827-841 | BABONNEAU Frédéric |
Article |
| BABONNEAU, F., D. GILBERT, O. PILLER, J. P. VIAL, "Robust optimal design of a tree-based water distribution network with intermittent demand", European Journal of Operational Research, 2024, vol. 319, no. 3, pp. 834-844 | BABONNEAU Frédéric |
Article |
| CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 | HEINZE Aleksej |
Chapitre |