Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| COURBET, D., L. JACQUEMIER, S. HERCBERG, M. TOUVIER, B. SARDA, E. KESSE-GUYOT, P. GALAN, N. BUTTAFOGHI, C. JULIA, "A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume", International Journal of Behavioral Nutrition and Physical Activity, 2024, vol. 21, no. 38 | BUTTAFOGHI Nicolas |
Article |
| GERGAUD, O., P. MASSET, A. PEDRINELLI, J. P. WEISSKOPF, "The economics of published and unpublished restaurant wine lists. Evidence from Switzerland", Journal of Wine Economics, 2024, vol. 19, pp. 4-18 | GERGAUD Olivier |
Article |
| JEREMY CLARK, J., A. FRANÇOIS, O. GERGAUD, "Social capital, social heterogeneity, and electoral turnout", Kyklos, 2024, vol. 77, no. 4, pp. 1142-1168 | GERGAUD Olivier |
Article |
| THEBAULT, A., J. MONIOS, P. CARIOU, "Successful adoption of maritime environmental policy: The Mediterranean emission control area", Marine Policy, 2024, vol. 166, pp. 106228 | CARIOU Pierre MONIOS Jason |
Article |
| SAHOO, S., P. CARIOU, "Unveiling the influence of bargaining power in shipping: An empirical study on iron ore freight market", Transportation Research Part E: Logistics and Transportation Review, 2024, vol. 192, pp. 103811 | CARIOU Pierre |
Article |
| IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Chapitre |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 | HEINZE Aleksej |
Chapitre |
| CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 | HEINZE Aleksej |
Chapitre |
| EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 | HEINZE Aleksej |
Chapitre |
| HEINZE, A., M. CANO, "SEO strategy for a digital presence" dans Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 | HEINZE Aleksej |
Chapitre |
| DI GIUSTO-VALLE, C., M. C. ESCOLAR-LLAMAZARES, T. DE LA TORRE-CRUZ, I. LUIS-RICO, C. PALMERO-CAMARA, A. JIMENEZ, "Development of Entrepreneurial Identity Among Young People: Analysis of the Effectiveness of an Educational Program on Entrepreneurial Potential", Journal of Professional Capital and Community, 2024, vol. 9, no. 4, pp. 320-339 | JIMENEZ Alfredo |
Article |
| DELLA PIANA, B., S. BAYRAKTAR, A. JIMENEZ, "Entrepreneurial Mindsets Across Cultures" dans Humane Entrepreneurship and Innovation., Botti, A. y Parente, R. Eds, Emerald Publishing Limited, chap. 9, pp. 175-191, 2024 | JIMENEZ Alfredo |
Chapitre |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Forecasting hotel cancellations through Machine Learning", Expert Systems: The Journal of Knowledge Engineering, 2024, vol. 41, no. 9, pp. e13608 | JIMENEZ Alfredo |
Article |
| DANGLADE, J.-P., L. CANNING - "Morphée, a unique marketing strategy to deliver success in the wellness market" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe CANNING Louise |
Etude de cas déposée |
| MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87 | CANNING Louise |
Article |
| BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024 | CANNING Louise |
Livre |
| ORDEÑANA, X., P. VERA, J. ZAMBRANO, A. JIMENEZ, "The Effect of High-growth and Innovative Entrepreneurship on Economic Growth", Journal of Business Research, 2024, vol. 171, no. 114243, pp. 114243 | JIMENEZ Alfredo |
Article |
| XIAO, S., A. JIMENEZ, S. JUNG, B. I. PARK, S. J. CHOI, "When the Well is Full, it will Run Over: The Double-Edged Sword Effect of Corporate Lobbying Activities on Firm Performance", Cross Cultural & Strategic Management, 2024, vol. 31, no. 4, pp. 611-636 | JIMENEZ Alfredo |
Article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Exploratory techniques to analyze Ecuador's tourism industry", Logic Journal of the IGPL, 2024, vol. 41, no. 6, pp. 1018–1035 | JIMENEZ Alfredo |
Article |
| BORRAZ, S., C. DUBREUIL, "I Don’t Feel Any Guilt: How Consumers Justify The Boundaries Of Their Ethical Green Consumption Practices", Advances in Consumer Research, 2024, vol. 51, pp. 548 | DUBREUIL Clement |
Article |
| SANNAJUST, A., A. GROH, J. PROELSS, D. SCHWEIZER, "Venture Capital Firms’ SPAC Exits" dans The Palgrave Encyclopedia of Private Equity., Douglas Cumming, Benjamin Hammer Eds, Palgrave Macmillan Cham, vol. 196, chap. 182, 2024 | SANNAJUST Aurélie |
Chapitre |
| MAJEED, M. A., T. AHSAN, A. A. GULL, "Does corruption sand the wheels of sustainable development? Evidence through green innovation", Business Strategy and the Environment, 2024, vol. 33, no. 5, pp. 4626-4651 | MAJEED Muhammad Ansar |
Article |
| QURESHI, M. A., A. A. GULL, T. AHSAN, M. A. MAJEED, "Do firms walk the talk when economic uncertainty is high?", Journal of Cleaner Production, 2024, vol. 436, pp. 140617 | MAJEED Muhammad Ansar |
Article |
| HOTTE, K., A. THEODORAKOPOULOS, P. KOUTROUMPIS, "Automation and taxation", Oxford Economic Papers, 2024, vol. 76, no. 4, pp. 945-969 | HOTTE Kerstin |
Article |