Annuaire des publications
2024
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| LAASCH, O., D. MOOSMAYER, N. CLENNELL, R. CONAWAY, "Marketing management" dans Principles of Business & Management : Practicing Ethics, Responsibility, Sustainability 3rd edition., Laasch, Oliver Eds, Sage Publications, 2024 | MOOSMAYER Dirk |
Chapitre |
| ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ATALLAH BIDART, S., J. GROSS - "Développement d'une stratégie marketing pilotée par l'IA : le cas de Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France | GROSS Jana ATALLAH BIDART Sawsan |
Etude de cas déposée |
| GERGAUD, O., F. LIVAT, "How do wineries price their wine experiences?", International Journal of Contemporary Hospitality Management, 2024, vol. 36, no. 8, pp. 2653-2674 | GERGAUD Olivier LIVAT Florine |
Article |
| LIVAT, F., H. REMAUD, M. FERNANDEZ-OLMOS, "Factors explaining differences in wine experts’ ratings: The case of gender, credentials, occupation and peer effects", Food Research International, 2024, vol. 191, pp. 114689 | REMAUD Hervé LIVAT Florine |
Article |
| LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 | REMAUD Hervé LIVAT Florine |
Article |
| FERNANDEZ-OLMOS, M., W. MA, F. LIVAT, "Linking Spanish wine farmers to international markets: Is direct export better than indirect export in improving farm performance?", Economic Analysis and Policy, 2024, vol. 81, pp. 153-163 | LIVAT Florine |
Article |
| GALLAIS, A., F. LIVAT, "Willingness to Pay for Female-Made Wine: Evidence from an Online Experiment", Journal of Wine Economics, 2024, vol. 19, no. 1, pp. 41-63 | LIVAT Florine |
Article |
| MALEVICIUS, R., A. HEINZE, A. COUSTON, "Navigating global challenges" dans Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, pp. 23 - 50, 2024 | HEINZE Aleksej COUSTON Alexandra |
Chapitre |
| BOURGEON, D., S. DEBENEDETTI, A. GOMBAULT, C. PETR, Marketing de l'Art et de la Culture 3e édition, Dunod, Paris, France, 2024 | GOMBAULT Anne |
Livre |
| SALIGNAC, F., R. BARKEMEYER, E. FRANKLIN-JOHNSON, T. DZHENGIZ, "Understanding the evolution of competing institutional logics in the marketization of care: A stage model analysis of Australia's national disability insurance scheme", Health Policy, 2024, vol. 149, pp. 105173 | FRANKLIN-JOHNSON Elizabeth BARKEMEYER Ralf |
Article |
| SWALLOW, N., R. BARKEMEYER, "Examining farmers’ motivations to engage in low-carbon agricultural practices: A study of New Zealand dairy farmers", Journal of Rural Studies, 2024, vol. 111, pp. 103440 | BARKEMEYER Ralf |
Article |
| BEAULIEU, M., S. SALOMEE RUEL, O. DUPOUËT, "Procurement-network contributions to healthcare supply chain resilience: a case study from Canada", International Journal of Public Sector Management, 2024, vol. 37, no. 5, pp. 712-728 | DUPOUËT Olivier |
Article |
| DUPOUËT, O., P. COHENDET, R. RAMPA, R. NAGGAR, L. SIMON, "The relationship between ‘creative slack’ as an intangible asset and the innovative capabilities of the firm", International Journal of Technology Management, 2024, vol. 96, no. 4, pp. 279-299 | DUPOUËT Olivier |
Article |
| DUPOUËT, O., Y. PITARCH, M. FERRU, B. BARNELA, "Community dynamics and knowledge production: Forty years of research in quantum computing", Journal of Knowledge Management, 2024, vol. 28, pp. 651-672 | DUPOUËT Olivier |
Article |
| COHENDET, P., O. DUPOUËT, P. LLERENA, R. RAMPA, R. NAGGAR, "Knowledge-based approaches to the firm: an idea-driven perspective", Industrial and Corporate Change, 2024 | DUPOUËT Olivier |
Article |
| COHENDET, P., O. DUPOUËT, R. RAMPA, R. NAGGAR, "Orchestrating orphan ideas in the fuzzy front end of a large firm's R&D department", R&D Management, 2024, vol. 54(3), pp. 558-573 | DUPOUËT Olivier |
Article |
| PREUSS, L., R. BARKEMEYER, B. ARORA, S. BANERJEE, "Sensemaking along global supply chains: implications for the ability of the MNE to manage sustainability challenges", Journal of International Business Studies, 2024, vol. 55, pp. 492-514 | BARKEMEYER Ralf PREUSS Lutz |
Article |
| CHEN, C. Y. T., E. SUN, W. MIAO, Y.-B. LIN , "Reconciling business analytics with graphically initialized subspace clustering for optimal nonlinear pricing", European Journal of Operational Research, 2024, vol. 312, no. 2, pp. 1086-1107 | SUN Edward |
Article |
| CHEN, C. Y. T., E. SUN, M.-F. CHANG, Y.-B. LIN, "Enhancing travel time prediction with deep learning on chronological and retrospective time order information of big traffic data", Annals of Operations Research, 2024, vol. 343, pp. 1095–1128 | SUN Edward |
Article |
| CHEN, C. Y. T., L. B. LIN, W.-L. CHEN, K.-C. WU, Y.-W. LIN, E. SUN, C.-Y. LIU, "The CWT IoT Device for Detecting Rare Events of Orchid Disease", IEEE Internet of Things Journal, 2024, vol. 11, no. 12, pp. 15 | SUN Edward |
Article |
| GARNIER, C., C. MANGEN, E. NORTIER, "Men’s Experiences of Paternity Leaves in Accounting Firms", Accounting Horizons, 2024, vol. 38, no. 1, pp. 79-93 | GARNIER Claire |
Article |
| CAPEAU, F., P. VALETTE-FLORENCE, V. COVA, "A consumer demands–resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure", Journal of Business Research, 2024, vol. 177, pp. 114619 | CAPEAU Fanny |
Article |
| ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
| ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France | ATALLAH BIDART Sawsan |
Etude de cas déposée |
| COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris | WHITE Tim DURRIEU François COUSTON Alexandra PIGNATEL Isabelle |
Etude de cas déposée |
| CASCIOLI KARIVALIS, F., "Les MOOC en tant que dispositif d'innovation pédagogique" dans Pratique pédagogiques innovantes. Construire la pédagogie de demain.., EMS Ed., Editions EMS, pp. 55-65, 2024 | CASCIOLI KARIVALIS Fiammetta |
Chapitre |