Annuaire des publications
2023
| Publications | Auteurs Kedge | Type de publications |
|---|---|---|
| TAKOUDJOU NIMPA, A., J.-P. TCHANKAM, F. P. AZEBAZE KENFACK, "Efficience des PME agro-industrielles au Cameroun : une estimation par la méthode Data Envelopment Analysis (DEA)", Management & Sciences Sociales, 2023, vol. N° 35, no. 2, pp. 58-73 | TCHANKAM Jean-Paul |
Article |
| SALISU, A. A., I. ADEDIRAN, P. C. OMOKE, J.-P. TCHANKAM, "Gold and tail risks", Resources Policy, 2023, vol. 80, pp. 103154 | TCHANKAM Jean-Paul |
Article |
| CAPEAU, F., "Le Capital Faire : les ressources du consommateur comme déterminant de son engagement dans le Faire soi-même" dans Sarabande des hot topics en Marketing., Véronique Cova Ed., Presses Universitaires de Provence, pp. 8-19, 2023 | CAPEAU Fanny |
Chapitre |
| CAPEAU, F. - "Tanoshi : Comment maintenir l'élan des produits asiatiques d'épicerie après le boost de la période pandémique ?" - 2023, CCMP, France | CAPEAU Fanny |
Etude de cas déposée |
| CAPEAU, F., C. DELORME - "Blancrème : maîtriser son portefeuille produits pour performer sur le marché de la clean beauty" - 2023, CCMP, France | CAPEAU Fanny |
Etude de cas déposée |
| CAPEAU, F. - "Tanoshi: How can we keep up the momentum of Asian grocery products after the boost during the pandemic period?" - 2023, CCMP, France | CAPEAU Fanny |
Etude de cas déposée |
| CAPEAU, F. - "Blancrème : quelle nouvelle gamme pour conquérir le marché de la clean beauty ?" - 2023, CCMP, France | CAPEAU Fanny |
Etude de cas déposée |
| CAPEAU, F. - "What new line should be used to expand in the clean beauty market?" - 2023, CCMP, France | CAPEAU Fanny |
Etude de cas déposée |
| CHENAVAZ, R., A. COUSTON, S. HEICHELBECH, I. PIGNATEL, S. DIMITROV, "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda", Sustainability, 2023, vol. 15, no. 11, pp. 8849 | CHENAVAZ Régis COUSTON Alexandra PIGNATEL Isabelle |
Article |
| COUSTON, A., F. DURRIEU, I. PIGNATEL - "Gold Bond ou l’enjeu de la dermocosmétique pour Sanofi" - 2023, CCMP, Bordeaux, France | DURRIEU François COUSTON Alexandra PIGNATEL Isabelle |
Etude de cas déposée |
| AIMÉ, I., "The dynamic construction of brand storytelling", Journal of Strategic Marketing, 2023, vol. 31, no. 7, pp. 1243-1262 | AIME Isabelle |
Article |
| DHLAMINI, X., S. GIAMPORCARO, "Investing for Impact in the African continent: an overview" dans Sustainable and responsible investment in developing markets: a companion., Joshua Abor Ed., Edward Elgar Publishing, chap. 5, 2023 | GIAMPORCARO Stéphanie |
Chapitre |
| DEVELAY, E., S. GIAMPORCARO, "Sustainable Finance and the Role of Corporate 4 Governance in Preventing Economic Crimes" dans Sustainable Finance and Financial Crime., Michel Dion Ed., Springer International Publishing, pp. 267-287, 2023 | GIAMPORCARO Stéphanie |
Chapitre |
| GIAMPORCARO, S., J.-P. GOND, C. LOUCHE, "Deliberative Boundary Work for Sustainable Finance: Insights from a European Commission expert group", Organization Studies, 2023, vol. 44, no. 12, pp. 1913-1938 | GIAMPORCARO Stéphanie |
Article |
| JAUD, D., O. GERGAUD, R. LUNARDO, "Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices", British Food Journal, 2023, vol. 125, no. 6, pp. 2070-2086 | GERGAUD Olivier LUNARDO Renaud |
Article |
| PONSIGNON, F., M. AMIRI AREF, R. LUNARDO, T. BOUZDINE-CHAMEEVA, "Assisting visitor path creation in experiential tourist attractions", Tourism Management Perspectives, 2023, vol. 49, pp. 101187 | PONSIGNON Frédéric AMIRI AREF Mehdi BOUZDINE-CHAMEEVA Tatiana LUNARDO Renaud |
Article |
| JAUD, D., A. R. BRACONNOT, R. LUNARDO, "Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension", Journal of Consumer Behaviour, 2023, vol. https://doi.org/10.1002/cb.2207, no. 22, pp. 1224–1236 | LUNARDO Renaud |
Article |
| BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business and Industrial Marketing, 2023, vol. Vol. 38, no. No. 10, pp. 2183-2196 | BOMPAR Laurent LUNARDO Renaud |
Article |
| FLACANDJI, M., J. CUSIN, R. LUNARDO, "When And Why Signaling Frontline Employee Inexperience Can Prove To Be An Asset: Effects On consumer Forgiveness For Service Failure", Psychology & Marketing, 2023, vol. 40, pp. 2728–2742 | LUNARDO Renaud |
Article |
| LUNARDO, R., J. CUSIN, M. FLACANDJI, "A Time(ly) Perspective of the Service Recovery Paradox: How Organizational Learning Moderates Follow-Up Recovery Effects", Journal of Business Research, 2023, vol. 166, pp. 114088 | LUNARDO Renaud |
Article |
| LUNARDO, R., M. ALEMANY OLIVER, S. SHEPHERD, "How believing in brand conspiracies shapes relationships with brands", Journal of Business Research, 2023, vol. 159, pp. 113729 | LUNARDO Renaud |
Article |
| DUCASSY, I. - "L’introduction en Bourse de Porsche AG" - 2023, CCMP, Paris, France | DUCASSY Isabelle |
Etude de cas déposée |
| DUCASSY, I. - "The IPO of Porsche AG" - 2023, CCMP, France | DUCASSY Isabelle |
Etude de cas déposée |
| TALBOT, D., G. BARBAT, O. BOIRAL, E. ORDONEZ-PONCE, "Failure to consider environmental risk: The case for biodiversity impact disclosure in the electricity sector", Utilities Policy, 2023, vol. 85, pp. 101672 | BARBAT Guillaume |
Article |
| HUAMAN RAMIREZ, R., D. MERUNKA, N. MAANINOU, "Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance", Journal of Strategic Marketing, 2023, vol. 31, no. 1, pp. 74-98 | HUAMAN RAMIREZ Richard |
Article |
| HUAMAN RAMIREZ, R., J.-F. TOTI, "How are e-retailer brands related to the manufacturer brands they offer?", International Journal of Market Research, 2023, vol. 65, no. 1, pp. 100-125 | HUAMAN RAMIREZ Richard |
Article |
| DANGLADE, J.-P. - "Morphée, une stratégie marketing originale afin de conquérir le marché du bien-être" - 2023, CCMP, Paris, France | DANGLADE Jean-Philippe |
Etude de cas déposée |
| SOUCHET, L., D. MAYEUR, D. COURBET, S. HALIMI-FALKOWICZ, "L’acquiescement répété appliqué à la communication numérique", Revue des Interactions Humaines Médiatisées, 2023, vol. 24, no. 1, pp. 35-62 | MAYEUR Didier |
Article |