Les publications des chercheurs du centre couvrent des thématiques diverses dans le champ du marketing avec une orientation particulière sur les aspects des nouvelles formes et tendances de consommation, la consumer culture theory, le brand management et le marketing digital. Les publications couvrent aussi les champs du marketing BtoB, du marketing des services et du marketing du sport.
PAUL, J., A. UENO, C. DENNIS, E. ALAMANOS, L. CURTIS, P. FOROUDI, A. KACPRZAK, W. K. KUNZ, J. LIU, R. MARVI, S. L. S. NAIR, O. OZDEMIR, E. PANTANO, T. PAPADOPOULOS, O. PETIT, S. TYAGI, J. WIRTZ, "Digital transformation: A multidisciplinary perspective and future research agenda", International Journal of Consumer Studies, 2024, vol. 48, no. 2, pp. e13015
PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17
VELASCO, C., J. VARGAS, O. PETIT, "Multisensory experiences and technology in the context of wine experiences", Journal of Wine Research, 2024, vol. 35, no. 2, pp. 85-100
COURBET, D., L. JACQUEMIER, S. HERCBERG, M. TOUVIER, B. SARDA, E. KESSE-GUYOT, P. GALAN, N. BUTTAFOGHI, C. JULIA, "A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume", International Journal of Behavioral Nutrition and Physical Activity, 2024, vol. 21, no. 38
BHATNAGAR KUSHAGRA, K., J. CAYLA, D. DION, G. FUSCHILLO, "Consumer Sovereignty and the Ethics of Recognition", Journal of Business Ethics, 2024, vol. 4, no. 192, pp. 1-19
KUTAULA, S., A. GILLANI, D. GREGORY-SMITH, B. BARTIKOWSKI, "Ethical Consumerism in Emerging Markets: Opportunities and Challenges", Journal of Business Ethics, 2024, vol. 191, pp. 651-673
FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2024
BORRAZ, S., C. DUBREUIL, "I Don’t Feel Any Guilt: How Consumers Justify The Boundaries Of Their Ethical Green Consumption Practices", Advances in Consumer Research, 2024, vol. 51, pp. 548
D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" à paraître Management Decision
GIOIA, P., N. OURAHMOUNE, D. RINALLO DIEGO, B. MÜLLER , "Rural Culinary Experiences: the Consumer Journey through Locally Sourced Ingredients" à paraître Advances in Consumer Research
OURAHMOUNE, N., H. EL JURDI, "The march for gender equality of Algerian women: The struggle for spatial and historical recognition", Gender, Work and Organization, 2024, vol. 31, pp. 1012-1030
EDEH, J., F. PREVOT, "Beyond funding: The moderating role of firms’ R&D human capital on government support and venture capital for regional innovation in China", Technological Forecasting and Social Change, 2024, vol. 203, pp. 123351
GODEFROIT-WINKLE, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2024, vol. 189, no. 3, pp. 479-506
CAPEAU, F., P. VALETTE-FLORENCE, V. COVA, "A consumer demands–resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure", Journal of Business Research, 2024, vol. 177, pp. 114619
PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356
FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364
CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405
PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489
BARTIKOWSKI, B., M.-O. RICHARD, H. GIERL, "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index", Journal of Business Research, 2023, vol. 167, pp. 114191
ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112
HOLMQVIST, J., C. KOWALKOWSKI, "Traceability in luxury: Harnessing B2B relationships to enhance ethical practices in the luxury industry", Industrial Marketing Management, 2023, vol. 111, pp. 257-267
HOLMQVIST, J., J. WIRTZ, A. ISSANDOU, "Research note: conceptualizing agentic luxury in luxury services", Journal of Services Marketing, 2023, vol. 37, no. 9, pp. 1113-1119
SOUCHET, L., D. MAYEUR, D. COURBET, S. HALIMI-FALKOWICZ, "L’acquiescement répété appliqué à la communication numérique" à paraître Revue des Interactions Humaines Médiatisées
DUBREUIL, C., D. DION, S. BORRAZ, "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence", Journal of Business Ethics, 2023, vol. 186, pp. 675-694
GOGLIO, K., P. COHENDET, F. CRESPIN MAZET, L. SIMON, "Managing with communities for innovation, agility, and resilience", European Management Journal, 2023, vol. 27, pp. 534-539
PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures", Journal of Interactive Marketing, 2023, vol. 58, no. 1, pp. 52-71.
PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771
PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand", Journal of Vacation Marketing, 2023
LI, Z., E. GENTINA, V. MAILLE, "The Complex Relationship Between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries", Journal of Consumer Behaviour, 2023, vol. 22, no. 6, pp. 1525-1542
GENTINA, E., V. MAILLE, Z. LI, "A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism", Journal of Cross-Cultural Psychology, 2023, vol. 54, no. 5, pp. 545-573
GIOIA, P., N. OURAHMOUNE, D. RINALLO, "Place branding and cultural intermediaries representations: a socio-semiotic approach", Advances in Consumer Research, 2023, vol. 51, pp. 61-65
DERBAIX, M., M. KORCHIA, M. PADIOU, "Fans as Prosumers : Labour of Love", International Journal of Arts Management, 2023, vol. 25, no. 2, pp. 4-15
DESSART, L., G. BRESSOLLES, "Intensity of collective consumption practices in brand communities: the case of crossfit", Journal of Brand Management, 2023, vol. 30, pp. 227-244
BITTENCOURT, B., A. ZEN, F. PREVOT, V. SCHMIDT, "How to Be More Innovative in Clusters? The Influence of Geographical Agglomerations on Its Firms.", Journal of the Knowledge Economy, 2023, vol. 14, no. 3, pp. 2603-2629
MOLANDER, S., J. OSTBERG, L. PEÑALOZA, "Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand", Journal of Consumer Research, 2023, vol. 49, no. 5, pp. 762-785
PEÑALOZA, L., A. PROTHERO, P. MCDONAGH, K. POUNDERS, "The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value- Based Commitments", Journal of Marketing, 2023, vol. 87, no. 6, pp. 847-868
CRESPIN MAZET, F., O. DUPOUËT, K. GOGLIO, M. NEUKAM , "Harnessing Internal Communities: the role of intermediary structures", Management International, 2023, vol. 27, no. 4, pp. 65-76
CHENAVAZ, R., A. COUSTON, S. HEICHELBECH, I. PIGNATEL, S. DIMITROV, "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda", Sustainability, 2023, vol. 15, no. 11, pp. 8849
PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404
VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21
PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753
SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672
DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022
PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293
FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49
GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78
AZAB, C., J. HOLMQVIST, "Discrimination in Services: How Service Recovery Efforts Change with Customer Accent", Journal of Business Ethics, 2022, vol. 180, no. 1, pp. 355-372
VALAEI, N., S. REZAEI, G. BRESSOLLES, M. M. DENT, "Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm", Asia-Pacific Journal of Business Administration, 2022, vol. 14, no. 1, pp. 1-26
GURRIERI, L., A. PROTHERO, N. OURAHMOUNE, S. BETTANY, S. DOBSCHA, J. DRENTEN, S. FINKELSTEIN, S. FERGUSON, L. MCVEY, L. STEINFIELD, L. TUNCAY ZAYER, "Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support and Advocacy", Gender, Work and Organization, 2022, pp. 1-22
VALAEI, N., G. BRESSOLLES, H. KHAN , Y. M. LOW, "Ads in gaming apps: experiential value of gamers", Industrial Management and Data Systems, 2022, vol. 122, no. 1, pp. 78-106
WINCKLER, N., A. ZEN, F. PREVOT, "Firm resources for internationalization of SMEs from emerging countries: a multimethod study", Revsita de Administração Makenzie, 2022, vol. 23, no. 1, pp. 1-31
NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022
VOLPERT, J., G. MICHEL, "Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands", Journal of Business Research, 2022, vol. 153, pp. 479-493
COFFIN , J., C. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. VISCONTI, L. WALTHER, "Crossing Wires: Short-Circuiting Marketing Theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292
XU, X., L. PEÑALOZA, A. ARAS, "Deciphering B2B marketers’ concerns in marketing ‘with’ clients: Further insights into how B2B characteristics foster and inhibit UGC generation and its leverage", Industrial Marketing Management, 2022, vol. 101, pp. 71-81
PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846
BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983
LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154
CRESPIN MAZET, F., M. HAVENVID, "Rethinking the theory-practice divide: how academia-industry collaboration contributes to theorising", Industrial Marketing Management, 2021, vol. 92, pp. 277-288
BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277
YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536
BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708
CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. HAVENVID , Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations”?", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 9, pp. 1692-1705
MININA, A., J. HOLMQVIST, "Liquid, solid and in-between: service relationships in global mobility", Consumption Markets & Culture, 2021, vol. 24, no. 6, pp. 575-595
MAILLE, V., E. GENTINA, Z. LI, "The Influence of Social belonging and Creativity on the Immoral Consumption Behaviors of New Adolescents: A Cross-Cultural Study of 16–24 Year Olds", Recherche et Applications en Marketing (English Edition), 2021, vol. 36, no. 3, pp. 70-99
NIKHASHEMI, S. R., N. VALAEI, S. REZAEI, G. BRESSOLLES, "The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain", Journal of Relationship Marketing, 2021, vol. 20, no. 3, pp. 204-240
BRESSOLLES, G., C. VIOT, "L’intégration des canaux de distribution en contexte de transition digitale : une relecture par la théorie des ressources", Systèmes d’Information et Management, 2021, vol. 26, no. 1, pp. 9-44
BAHAR, B., J.-F. TRINQUECOSTE, G. BRESSOLLES, "De l’engagement dans les communautés virtuelles : le rôle clé des leaders d’opinion", Décisions Marketing, 2021, vol. 102, no. avril – juin, pp. 81/97
BRESSOLLES, G., C. VIOT, "Les détaillants face au défi du commerce connecté : Une étude multisectorielle", Management International, 2021, vol. 25, no. 1, pp. 152-170
OURAHMOUNE, N., H. E. JURDI, "Beauty salon- a marketplace icon", Consumption Markets & Culture, 2021, vol. 24:6, pp. 611-619
COUSTON, A., I. PIGNATEL, M. L. GRISOLI, "L’étude d’un partenariat public-privé à la lumière de la nouvelle gouvernance publique : Le cas de la construction d’une communauté d’universités et d’établissements dans l’enseignement supérieur français", Management International, 2021, vol. 25, no. numéro spécial, 2021, pp. 165–185
GUMMERUS, J., D. O'LOUGHLIN, C. KELLEHER, L. PEÑALOZA, "Shifting sands: Actor role and identity reconfigurations in service systems", Journal of Business Research, 2021, vol. 137, pp. 162-169
NDUBUISI EDEH, J., F. J. ACEDO, "External supports, innovation efforts and productivity: Estimation of a CDM model for small firms in developing countries", Technological Forecasting and Social Change, 2021, vol. 173, pp. 121189
EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428
OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365
QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27
VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40
MEYER-WAARDEN, L., G. PAVONE, T. POOCHAROENTOU, P. PRAYATSUP, M. RATINAUD, A. TISON, S. TORNÉ, "How Service Quality Influences Customer Acceptance and Usage of Chatbots?", Journal of Service Management Research, 2020, vol. 4, no. 1, pp. 35-51
MAILLE, V., M. MORRIN, R. REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117
DEHLING, A., E. VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27
THOMSEN, T., J. HOLMQVIST, S. VON WALLPACH, A. HEMETSBERGER, R. BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445
HOLMQVIST, J., L. M. VISCONTI, C. GRÖNROOS, B. GUAIS, A. KESSOUS, "Understanding the value process: Value creation in a luxury service context", Journal of Business Research, 2020, vol. 120, pp. 114-126
HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective", Journal of Business Research, 2020, vol. 121, pp. 747-756
WIRTZ, J., J. HOLMQVIST, M. P. FRITZE, "Luxury Services", Journal of Service Management, 2020, vol. 31, no. 4, pp. 665-691
ANICET BITTENCOURT, B., A. ZEN, F. PREVOT, "Innovation capability of clusters: Understanding the innovation of geographic business networks", Revista Brasileira de Gestão de Negocios, 2020, vol. 21, no. 4, pp. 647-663
COUSTON, A., M. GRISOLI, "De l'appropriation des contraintes à l'initiative stratégique : L’'étude de deux constructions institutionnelles universitaires", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Février 2020, vol. 136/2020, no. 136, pp. 67-96
DIAZ RUIZ, C., J. HOLMQVIST, L. PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024
HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513
GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's Empowerment at a Moroccan Supermarket: A Qualitative Investigation of Developed Competencies and Altered Relationships at an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509
KELLEHER, C., J. GUMMERUS J, D. O'LOUGHLIN, L. PEÑALOZA, "Shifting Arrays of a Kaleidoscope: The Orchestration of Value Cocreation in Service Systems", Journal of Service Research, 2020, vol. 23, no. 2, pp. 211-228
ATALLAH BIDART, S., "Collaborer sur Wikipédia pour Co-construire une société de la connaissance– Opportunités, défis et enjeux pour le monde universitaire", Revue française des sciences de l'informationet de la communication, September 2020 2020, vol. 20, no. 6, pp. 40
ATALLAH BIDART, S., C. PASCAL, "Challenges and stakes in Syrian Representation and Participation in international media", French Journal for Media Research, Janvier 2020, vol. 13, no. 2, pp. 31
PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336
JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327
BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239
BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297
CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83
PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61
PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963
VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, Juillet 2019, vol. 26, no. 4, pp. 376-394
NENKOV, G., M. MORRIN, V. MAILLE, T. RANK-CHRISTMAN, M. LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441
DERBAIX, M., M. KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119
BRESSOLLES, G., G. LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52
STEINFIELD, L., M.SANGHVI, L.TUNCAY ZAYER, C.COLEMAN, N.OURAHMOUNE, R., L.HARRISSON, W.HEIN, J.BRACE GOVAN, "Transformative intersectionality: moving business towards a critical praxis", Journal of Business Research, 2019, vol. 100, pp. 366-375
OURAHMOUNE, N., L. STEINFIELD, C. COLEMAN, L. TUNCAY ZAYER, W. HEIN, "Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework", Consumption Markets & Culture, 2019, vol. 22, no. 4, pp. 406-429
PONSIGNON, F., S. KLEINHANS, G. BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34
VALAEI, N., S. R. NIKHASHEMI, G. BRESSOLLES, H. HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912
JIMENEZ, A., J. HOLMQVIST, D. JIMÉNEZ, "Cross-border communication and private participation projects: the role of genealogical language distance", Management International Review, 2019, vol. 59, no. 6, pp. 1009-1033
COUSTON, A., F. LARAT, R. FOUCHET, O. KERAMIDAS, "Les stratégies d’alliance à l’international des universités françaises et des écoles de service public: l’apport de l’analyse en termes de coopétition", Gestion et Management Public, 2019, vol. 7, no. 2, pp. 13-29
JEONG MIN, H., L.PEÑALOZA, "The agentic body in immigrant maternal identity reconstruction: embodiment, consumption, acculturation", Consumption Markets & Culture, 2019, vol. 22, no. 3, pp. 272-296
KIZGIN, H., B. L.DEY, Y. K.DWIVEDI, L.HUGHES, A.JAMAL, P.JONES, B.KRONEMANN, M.LAROCHE, L.PEÑALOZA, M.-O.RICHARD, N. P.RANA, R.ROMER, K.TAMILMANI, M. D.WILLIAMS, "The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice", International Journal of Information Management, 2019, vol. 51, pp. 102026
PEREZ LOZANO, M. E., C. QUINTANILLA, R. M. CASANO GONZALEZ, L. PEÑALOZA, "Inverse Socialization with Technology: Understanding Intergenerational Family Dynamics", Journal of Consumer Marketing, 2019, vol. 36, no. 6, pp. 818-826
HOLMQVIST, J., Y. VAN VAERENBERGH, R. LUNARDO, M. DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129
LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693
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PREVOT, F., S. BEL HADJ ALI - "Thomas Cook: a strategic failure" - 2024, CCMP, Paris
DUCASSY, I., F. PREVOT - "L'introduction en bourse de Ferrari" - 2024, CCMP, Paris
DUCASSY, I., F. PREVOT - "Ferrari's IPO" - 2024, CCMP, Paris
ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France
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GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France
GROSS, J., S. ATALLAH BIDART - "Development of an AI-driven marketing strategy: The case of Swiss Wines" - 2024, CCMP, Paris, France
ATALLAH BIDART, S. - "Gestion de projet digital, Source Mobile by Bouygues Telecom : utiliser les stratégies Web 3.0 pour commercialiser des forfaits de téléphonie mobile responsables et durables" - 2024, CCMP, Paris, France
ATALLAH BIDART, S. - "Digital Project Management : Using web 3.0 Strategies to Market Responsible and Sustainable Mobile Phone Plans - The Case of Source Mobile, an idea from Bouygues Telecom" - 2024, CCMP, Paris, France
COUSTON, A., F. DURRIEU, I. PIGNATEL, T. WHITE - "GOLD BOND: The high stakes of dermocosmetics at Sanofi" - 2024, CCMP, Paris
PEYRE, S., F. CAPEAU - "Bjorg & la catégorie des boissons végétales : comment améliorer l’implantation des boissons végétales en rayon, au bénéfice de la catégorie et de Bjorg ?" - 2023, CCMP, France
PEYRE, S., F. CAPEAU - "Bjorg and the plant-based milk category in France: How to improve the implementation of plant-based drinks in stores for the benefit of the category and of Bjorg?" - 2023, CCMP, France
CAPEAU, F. - "Tanoshi : Comment maintenir l'élan des produits asiatiques d'épicerie après le boost de la période pandémique ?" - 2023, CCMP, France
CAPEAU, F., C. DELORME - "Blancrème : maîtriser son portefeuille produits pour performer sur le marché de la clean beauty" - 2023, CCMP, France
CAPEAU, F. - "Tanoshi: How can we keep up the momentum of Asian grocery products after the boost during the pandemic period?" - 2023, CCMP, France
CAPEAU, F., C. DELORME - "Blancrème: Mastering your product portfolio to perform in the clean beauty market" - 2023, CCMP, France
CAPEAU, F. - "What new line should be used to expand in the clean beauty market?" - 2023, CCMP, France
ATALLAH BIDART, S. - "Comment élaborer une stratégie de communication numérique à travers le parrainage du football dans le milieu du eTrading" - 2023, The Case Centre, Bedfordshire, Royaume Uni
ATALLAH BIDART, S. - "Using Digital Communications in EdTech to Reach Parents and Children in the South West of France - The Case of Algorithmics" - 2023, The Case Centre, Buckinghamshire, Royaume Uni
ATALLAH BIDART, S. - "Utilisation des communications digitales dans les EdTech pour atteindre les parents et les enfants dans le Sud-Ouest de la France - Le cas d'Algorithmics" - 2023, The Case Centre, Royaume Uni
ATALLAH BIDART, S. - "Elaboration de la Stratégie de Communication Digitale de l'ONG Libanaise TechEd for Refugees" - 2023, The Case Centre, Buckinghamshire, Royaume Uni
ATALLAH BIDART, S. - "Lorsque le free-floating inspire un modèle économique durable - Le cas de QuickFrisbee" - 2023, The Case Centre, Buckinghamshire, Royaume Uni
ATALLAH BIDART, S. - "When Free-Floating Inspires a Sustainable Economic Model - The Case of QuickFrisbee" - 2023, The Case Centre, Buckinghamshire, Royaume Uni
ATALLAH BIDART, S. - "Using Football Sponsorship to Build a Digital Communications Strategy in the e-Trading Sector" - 2023, The Case Centre, Royaume Uni
PREVOT, F., I. DUCASSY, F. PINCIN - "STRATS Serious game, JE-011" - 2023, CCMP, France
PREVOT, F., S. BEL HADJ ALI - "Thomas Cook: un échec stratégique" - 2023, CCMP
CAPEAU, F. - "Blancrème : quelle nouvelle gamme pour conquérir le marché de la clean beauty ?" - 2023, CCMP, France
COUSTON, A., F. DURRIEU, I. PIGNATEL - "Gold Bond ou l’enjeu de la dermocosmétique pour Sanofi" - 2023, CCMP, Bordeaux, France
PREVOT, F., G. GUALLINO, I. DUCASSY - "Bataille royale dans le monde des jeux vidéo" - 2022, CCMP
DUCASSY, I., G. GUALLINO, F. PREVOT - "Battle Royale in the Video Game Industry" - 2022, CCMP
ATALLAH BIDART, S. - "Building the Digital Communications Strategy for the Lebanese NGO TechEd for Refugees" - 2022, The Case Centre, Royaume Uni
HEINZE, A., A. FENTON - "How Can Public Desire Grow in the Global Fast Fashion Industry?" - 2020, The Case Centre, Bedfordshire, UK, Royaume Uni
FENTON, A., A. HEINZE - "Fan Fit: developing a sports club social media and fitness app to engage fans" - 2020, The Case Centre, Royaume Uni
BILLON, D. - "Henri Piquet : comment réveiller une belle endormie en embrassant de nouveaux rituels de consommation ?" - 2020, CCMP, France
CAPEAU, F., D. CASTAGNONI, T. WHITE - "Danone Eaux France Volvic ou Evian: quelle marque pour cibler le marché des boissons pour enfants" - 2020, CCMP, Paris, France
CAPEAU, F., T. WHITE - "Danone Eaux France Comment relancer la marque Volvic sur le marché des boissons pour enfants?" - 2020, CCMP, France
CAPEAU, F., T. WHITE - "Danone Waters France Relaunching the Volvic brand on the kids’ beverage market" - 2020, CCMP, France
DUCASSY, I., F. PREVOT - "Ubisoft-Vivendi : histoire d'une guerre d'indépendance" - 2019, CCMP
DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi History of an independence war" - 2019, CCMP, France
HEINZE, A., S.SAHADEV - "Digital business model: planning for the future for Marshall's Florist" - 2018, The Case Centre, Royaume Uni
CASTAGNONI, D., S.D'ANTONE - "Brand experience : how can Kusmi Tea counter Palais des Thés ?" - 2018, CCMP, Paris
CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment optimiser la communication digitale" - 2018, CCMP
CRESPIN MAZET, F., P.JACOB - "Business Development au Yakastan Oriental ou comment agir avec le marketing d'affaires" - 2017, CCMP, France
CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment associer raffinement et éthique" - 2017, CCMP
CASTAGNONI, D., F. CAPEAU - "Kusmi Tea® ou comment innover sur le marché du thé" - 2016, CCMP
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