Les publications des chercheurs du centre couvrent des thématiques diverses dans le champ du marketing avec une orientation particulière sur les aspects des nouvelles formes et tendances de consommation, la consumer culture theory, le brand management et le marketing digital. Les publications couvrent aussi les champs du marketing BtoB, du marketing des services et du marketing du sport.
BHATNAGAR KUSHAGRA, K., J. CAYLA, D. DION, G. FUSCHILLO, "Consumer Sovereignty and the Ethics of Recognition", Journal of Business Ethics, 2024, vol. 4, no. 192, pp. 1-19
COURBET, D., L. JACQUEMIER, S. HERCBERG, M. TOUVIER, B. SARDA, E. KESSE-GUYOT, P. GALAN, N. BUTTAFOGHI, C. JULIA, "A randomized controlled trial to test the effects of displaying the Nutri-Score in food advertising on consumer perceptions and intentions to purchase and consume", International Journal of Behavioral Nutrition and Physical Activity, 2024, vol. 21, no. 38
KUTAULA, S., A. GILLANI, D. GREGORY-SMITH, B. BARTIKOWSKI, "Ethical Consumerism in Emerging Markets: Opportunities and Challenges", Journal of Business Ethics, 2024, vol. 191, pp. 651-673
MCGRATH, H., T. O'TOOLE, L. CANNING, "Strategizing in networks: the ambivalent entrepreneur", Industrial Marketing Management, 2024, vol. 123, pp. 76-87
D'ANTONE, S., F. CRESPIN MAZET, K. GOGLIO, G. FUSCHILLO, "Resilience capabilities of emerging social collectives: against persistent adversities to benefit their territories" à paraître Management Decision
PAUL, J., A. UENO, C. DENNIS, E. ALAMANOS, L. CURTIS, P. FOROUDI, A. KACPRZAK, W. K. KUNZ, J. LIU, R. MARVI, S. L. S. NAIR, O. OZDEMIR, E. PANTANO, T. PAPADOPOULOS, O. PETIT, S. TYAGI, J. WIRTZ, "Digital transformation: A multidisciplinary perspective and future research agenda", International Journal of Consumer Studies, 2024, vol. 48, no. 2, pp. e13015
PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17
VELASCO, C., J. VARGAS, O. PETIT, "Multisensory experiences and technology in the context of wine experiences", Journal of Wine Research, 2024, vol. 35, no. 2, pp. 85-100
COVA, B., G. MONTEVERDE, A. RUNFOLA, "Activist entrepreneurship for a sustainable future: an integrative framework", Journal of Small Business and Entrepreneurship, 2024
DESSART, L., B. COVA, N. DAVIGNON, "How violence among consumers alters the expected benefits of participation in a consumer collective", Journal of Consumer Affairs, 2024, vol. 58, no. 3, pp. 840-865
COVA, B., S. GUERCINI, "Tribal entrepreneurs: Caught in the crossfire of the tribal and market logics?", Consumption Markets & Culture, 2024, vol. 27, no. 1, pp. 1-16
COVA, B., F. BARES, "Extricating the concept of linking value from its tribal gangue", Marketing Theory, 2024
FUSCHILLO, G., J. CAYLA, B. COVA, "Saved by a brand: an odyssey of personal deliverance", Marketing Theory, 2024
EDEH, J., F. PREVOT, "Beyond funding: The moderating role of firms’ R&D human capital on government support and venture capital for regional innovation in China", Technological Forecasting and Social Change, 2024, vol. 203, pp. 123351
GROSS, J., K. DESVEAUD, "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research", Journal of Marketing Analytics, 2024
LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291
GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023, vol. 23, no. 4, pp. 388-408
PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures", Journal of Interactive Marketing, 2023, vol. 58, no. 1, pp. 52-71.
KIM, J. M., J. LIU, K. PARK, "The dynamics in asymmetric effects of multi-attributes on customer satisfaction: evidence from COVID-19", International Journal of Contemporary Hospitality Management, 2023
CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405
PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489
BARTIKOWSKI, B., M.-O. RICHARD, H. GIERL, "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index", Journal of Business Research, 2023, vol. 167, pp. 114191
ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112
KIM, J. M., K. PARK, M. MARIANI, "Do online review readers react differently when exposed to credible versus fake online reviews?", Journal of Business Research, 2023, vol. 154, pp. 113377
GOGLIO, K., P. COHENDET, F. CRESPIN MAZET, L. SIMON, "Managing with communities for innovation, agility, and resilience", European Management Journal, 2023, vol. 27, pp. 534-539
PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356
FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364
LI, Z., E. GENTINA, V. MAILLE, "The Complex Relationship Between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries", Journal of Consumer Behaviour, 2023, vol. 22, no. 6, pp. 1525-1542
GENTINA, E., V. MAILLE, Z. LI, "A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism", Journal of Cross-Cultural Psychology, 2023, vol. 54, no. 5, pp. 545-573
BARES, F., B. COVA, "Mouvements de consommateurs activistes : Entre cadrage des fondateurs et auto-organisation des membres", Recherche et Applications en Marketing, 2023, vol. 38, no. 1, pp. 14– 39
BARES, F., B. COVA, "Plaidoyer pour une prise en compte de la proposition de valeur de liaison entre consommateurs dans le champ de l’entrepreneuriat", Revue Internationale PME, 2023, vol. 36, no. 3-4, pp. 167-177
CARU, A., B. COVA, Z. VOSS, "Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos", International Journal of Arts Management, 2023, vol. 26, no. 1, pp. 72-81
SKÅLÉN, P., B. COVA, J. GUMMERUS J, A. SIHVONEN, "Marketing-as-practice: A framework and research agenda for value-creating marketing activity", Marketing Theory, 2023, vol. 23, no. 2, pp. 185-206
SERVAJEAN-HILST, R., R. SUURMOND, "Purchasing team innovation climates as antecedents of purchasing involvement in open innovation", International Journal of Innovation Management, 2023, vol. 27, pp. 2350048
LANGLOIS, J., S. BEN MAHMOUD-JOUINI, R. SERVAJEAN-HILST, "Practicing secrecy in open innovation – The case of a military firm", Research Policy, 2023, vol. 52, no. 1, pp. 104626
DERBAIX, M., M. KORCHIA, M. PADIOU, "Fans as Prosumers : Labour of Love", International Journal of Arts Management, 2023, vol. 25, no. 2, pp. 4-15
DESSART, L., G. BRESSOLLES, "Intensity of collective consumption practices in brand communities: the case of crossfit", Journal of Brand Management, 2023, vol. 30, pp. 227-244
BITTENCOURT, B., A. ZEN, F. PREVOT, V. SCHMIDT, "How to Be More Innovative in Clusters? The Influence of Geographical Agglomerations on Its Firms.", Journal of the Knowledge Economy, 2023, vol. 14, no. 3, pp. 2603-2629
PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771
GROSS, J., R. LUNARDO, "Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram", Marketing Letters, 2023
CRESPIN MAZET, F., O. DUPOUËT, K. GOGLIO, M. NEUKAM , "Harnessing Internal Communities: the role of intermediary structures", Management International, 2023, vol. 27, no. 4, pp. 65-76
DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022
PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293
PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404
VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21
PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753
SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672
COVA, B., "How the ‘invisible diaspora hand’ moves brands and places", Qualitative Market Research: An International Journal, 2022, vol. 25, no. 5, pp. 585-595
COVA, B., L. CANTONE, P. P. TESTA, "Giving form to future branding realities.", Journal of Service Management, 2022, vol. 33, no. 3, pp. 417-427
BARES, F., B. COVA, "Co-creating Brand Value with Diaspora Volunteers", Management International, 2022, vol. 26, no. 6, pp. 253-270
COVA, B., "Ventolin: A market icon", Consumption Markets & Culture, Printemps 2022, vol. 25, no. 2, pp. 195-205
GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310
HILL, T., R. CANNIFORD, G. ECKHARDT, "The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres", Journal of Marketing, 2022, vol. 86, no. 3, pp. 121–139
ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831
FRANCO, P., R. CANNIFORD, M. PHIPPS, "Object-oriented marketing theory", Marketing Theory, 2022, vol. 22, no. 3, pp. 401-420
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49
GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78
HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112
GUERCINI, S., B. COVA, "How innovation nurtures well-being in enthusiast communities", Innovation: Organization & Management , 2022, vol. 24, no. 4, pp. 522-551
WELTÉ, J. B., J. CAYLA, B. COVA, "The intimacy trap: Navigating the commercial friendships of luxury", Journal of Business Research, 2022, vol. 145, pp. 649-659
FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789
VALAEI, N., S. REZAEI, G. BRESSOLLES, M. M. DENT, "Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm", Asia-Pacific Journal of Business Administration, 2022, vol. 14, no. 1, pp. 1-26
VALAEI, N., G. BRESSOLLES, H. KHAN , Y. M. LOW, "Ads in gaming apps: experiential value of gamers", Industrial Management and Data Systems, 2022, vol. 122, no. 1, pp. 78-106
NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022
DOSQUET, F., M. AMBAYE, S. BOURLIATAUX-LAJOINIE, T. LOREY, "Investigating the Tourism Sustainability Empowerment Potential of Kids’ Facilitators in Holiday Resorts with Mini-Clubs: A French Case", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2022, no. 152, pp. 177-207
WINCKLER, N., A. ZEN, F. PREVOT, "Firm resources for internationalization of SMEs from emerging countries: a multimethod study", Revsita de Administração Makenzie, 2022, vol. 23, no. 1, pp. 1-31
LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154
DESSART, L., B. COVA, "Brand repulsion: consumers’ boundary work with rejected brands", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1285-1311
DOLBEC, P.-Y., E. FISCHER, R. CANNIFORD, "Something old, something new: Enabled theory building in qualitative marketing research", Marketing Theory, 2021, vol. 21, no. 4, pp. 443-461
PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846
BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983
CRESPIN MAZET, F., M. HAVENVID, "Rethinking the theory-practice divide: how academia-industry collaboration contributes to theorising", Industrial Marketing Management, 2021, vol. 92, pp. 277-288
BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277
YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536
MAILLE, V., E. GENTINA, Z. LI, "The Influence of Social belonging and Creativity on the Immoral Consumption Behaviors of New Adolescents: A Cross-Cultural Study of 16–24 Year Olds", Recherche et Applications en Marketing (English Edition), 2021, vol. 36, no. 3, pp. 70-99
CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. HAVENVID , Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations”?", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 9, pp. 1692-1705
COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256.
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493
SERVAJEAN-HILST, R., C. DONADA, S. BEN MAHMOUD-JOUINI, "Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity", Industrial Marketing Management, 2021, vol. 97, pp. 84-96
BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708
COVA, B., "The New Frontier of Consumer Experiences: Escape through Pain", Academy of Marketing Science Review (AMS Review), 2021, vol. 11, pp. 60-69
COVA, B., F. BARES, A. NEMANI, "Creating a Brand Community at the Bottom of the Pyramid: The Case of a Cameroonian Music Platform", Journal of Marketing Management, 2021, vol. 37, no. 9-10, pp. 887-913
NIKHASHEMI, S. R., N. VALAEI, S. REZAEI, G. BRESSOLLES, "The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain", Journal of Relationship Marketing, 2021, vol. 20, no. 3, pp. 204-240
BRESSOLLES, G., C. VIOT, "L’intégration des canaux de distribution en contexte de transition digitale : une relecture par la théorie des ressources", Systèmes d’Information et Management, 2021, vol. 26, no. 1, pp. 9-44
BAHAR, B., J.-F. TRINQUECOSTE, G. BRESSOLLES, "De l’engagement dans les communautés virtuelles : le rôle clé des leaders d’opinion", Décisions Marketing, 2021, vol. 102, no. avril – juin, pp. 81/97
BRESSOLLES, G., C. VIOT, "Les détaillants face au défi du commerce connecté : Une étude multisectorielle", Management International, 2021, vol. 25, no. 1, pp. 152-170
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365
BARES, F., B. COVA, G. FARDE, R. SALLE, "Caught in the crossfire of orders of worth: A failed attempt by a small business to reconfigure a French public sector", Journal of Small Business and Entrepreneurship, 2020, vol. 32, no. 2, pp. 203-222
CANTONE, L., B. COVA, P. P. TESTA, "Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy", Marketing Theory, 2020, vol. 20, no. 4, pp. 481-500
COVA, B., "To Change the Law, Defy the Law: Hijacking the Cause and Co-opting Its Advocate", Journal of Public Policy & Marketing, 2020, vol. 39, no. 4, pp. 430-443
QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27
MEYER-WAARDEN, L., G. PAVONE, T. POOCHAROENTOU, P. PRAYATSUP, M. RATINAUD, A. TISON, S. TORNÉ, "How Service Quality Influences Customer Acceptance and Usage of Chatbots?", Journal of Service Management Research, 2020, vol. 4, no. 1, pp. 35-51
BONNARDEL, V., M. AMBAYE, H. SERAPHIN, V. GOWREESUNKAR, "Empirical evaluation of the new Haiti DMO logo: Visual esthetics, identity and communication implications", Journal of Destination Marketing & Management, 2020, vol. 15, pp. 100393
KIM, H.-J., K. PARK, "Understanding Brand Image from Consumer-generated Hashtags", Asia Marketing Journal, 2020, vol. 22, no. 3, pp. 71-85
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428
MAILLE, V., M. MORRIN, R. REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117
VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40
COVA, B., P. COHENDET, L. SIMON, K. GOGLIO-PRIMARD, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79
BEN MAHMOUD-JOUINI, S., A. HAAS, B. LEHIANY, R. SERVAJEAN-HILST, "Communautés, paysages de pratique et identité professionnelle des managers hybrides Le cas de l’acheteur-innovation", Revue Française de Gestion, 2020, vol. 2, no. 287, pp. 121-143
EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204
OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548
DEHLING, A., E. VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27
ANICET BITTENCOURT, B., A. ZEN, F. PREVOT, "Innovation capability of clusters: Understanding the innovation of geographic business networks", Revista Brasileira de Gestão de Negocios, 2020, vol. 21, no. 4, pp. 647-663
PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336
COVA, V., B.COVA, "Pain, suffering and the consumption of spirituality: a toe story", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 565-585
MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, "Les pratiques conduisant au succès ou à l’échec des coopérations d’innovation entre clients et fournisseurs", Décisions Marketing, 2019, vol. 94, pp. 71-87
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, A. DUMAS, A. GILAIN, "L’Achat-Innovation, un acteur d’interface d’Open Innovation", Revue Française de Gestion, 2019, vol. 5, no. 282, pp. 113-130
PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61
PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963
CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83
LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129
NENKOV, G., M. MORRIN, V. MAILLE, T. RANK-CHRISTMAN, M. LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441
VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, Juillet 2019, vol. 26, no. 4, pp. 376-394
COVA, B., B.PARANQUE, "Tensions between Value Capture and Value Slippage: The Case of Brand Communities", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, no. 1, pp. 35-46
COVA, B., P. SKALEN, S. PACE, "Interpersonal practice in project marketing: How institutional logics condition and change them", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 4, pp. 723-734
COVA, V., B. COVA, "Experience copycats. The Compostela case", Journal of Product and Brand Management, 2019, vol. 28, no. 6, pp. 720-732
COVA, B., "Jamais sans ma tribu ? Modulations de la relation de service en marketing tribal", Decisions Marketing, 2019, no. 95, pp. 15-32
JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327
BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239
BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297
DERBAIX, M., M. KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119
PONSIGNON, F., S. KLEINHANS, G. BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34
BRESSOLLES, G., G. LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52
VALAEI, N., S. R. NIKHASHEMI, G. BRESSOLLES, H. HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912
LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693
BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254
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