Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405 | 2023 | Article |
| PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489 | 2023 | Article |
| ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112 | 2023 | Article |
| GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78 | 2022 | Article |
| BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49 | 2022 | Article |
| CLEVELAND, M., N. PAPADOPOULOS, B. BARTIKOWSKI, "Consumer Dispositions and Product Connections to Places: From Parochialism to Cosmopolitanism and Beyond" dans Marketing Countries, Places, and Place-associated Brands: Identity and Image., Ed., Edward Elgar Publishing, chap. 11, pp. 192-211, 2021 | 2021 | Chapitre |
| YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536 | 2021 | Article |
| BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708 | 2021 | Article |
| BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277 | 2021 | Article |
| OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548 | 2020 | Article |
| EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204 | 2020 | Article |
| BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428 | 2020 | Article |
| BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239 | 2019 | Article |
| BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297 | 2019 | Article |
| JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327 | 2019 | Article |
| BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380 | 2018 | Article |
| PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753 | 2018 | Article |
| FASTOSO, F., B. BARTIKOWSKI, S. WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532 | 2018 | Article |
| CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363 | 2018 | Article |
| BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202 | 2017 | Article |
| CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" dans Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017 | 2017 | Chapitre |
| BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089 | 2016 | Article |
Kedge Insights
| Insights | Autres auteurs | Catégorie | Expertise |
|---|---|---|---|
| Local ou global ? Le dilemme des constructeurs de voitures de luxe occidentaux en Chine | Aucun | Paru dans The conversation |
Marketing & nouvelle consommation |