Les publications des chercheurs du centre couvrent des thématiques diverses dans le champ du marketing avec une orientation particulière sur les aspects des nouvelles formes et tendances de consommation, la consumer culture theory, le brand management et le marketing digital. Les publications couvrent aussi les champs du marketing BtoB, du marketing des services et du marketing du sport.
PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17
COVA, B., S. GUERCINI, "Tribal entrepreneurs: Caught in the crossfire of the tribal and market logics?", Consumption Markets & Culture, 2024, vol. 27, no. 1, pp. 1-16
CAPEAU, F., P. VALETTE-FLORENCE, V. COVA, "A consumer demands–resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure", Journal of Business Research, 2024, vol. 177, pp. 114619
PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356
FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364
GOGLIO, K., P. COHENDET, F. CRESPIN MAZET, L. SIMON, "Managing with communities for innovation, agility, and resilience", European Management Journal, 2023, vol. 27, pp. 534-539
CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405
PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489
ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112
KIM, J. M., J. LIU, K. PARK, "The dynamics in asymmetric effects of multi-attributes on customer satisfaction: evidence from COVID-19", International Journal of Contemporary Hospitality Management, 2023
KIM, J. M., K. PARK, M. MARIANI, "Do online review readers react differently when exposed to credible versus fake online reviews?", Journal of Business Research, 2023, vol. 154, pp. 113377
BARES, F., B. COVA, "Plaidoyer pour une prise en compte de la proposition de valeur de liaison entre consommateurs dans le champ de l’entrepreneuriat", Revue Internationale PME, 2023, vol. 36, no. 3-4, pp. 167-177
BARES, F., B. COVA, "Mouvements de consommateurs activistes : Entre cadrage des fondateurs et auto-organisation des membres", Recherche et Applications en Marketing, 2023, vol. 38, no. 1, pp. 14– 39
SKÅLÉN, P., B. COVA, J. GUMMERUS J, A. SIHVONEN, "Marketing-as-practice: A framework and research agenda for value-creating marketing activity", Marketing Theory, 2023, vol. 23, no. 2, pp. 185-206
CARU, A., B. COVA, Z. VOSS, "Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos", International Journal of Arts Management, 2023, vol. 26, no. 1, pp. 72-81
PAVONE, G., L. MEYER-WAARDEN, A. MUNZEL, "Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures", Journal of Interactive Marketing, 2023, vol. 58, no. 1, pp. 52-71.
LANGLOIS, J., S. BEN MAHMOUD-JOUINI, R. SERVAJEAN-HILST, "Practicing secrecy in open innovation – The case of a military firm", Research Policy, 2023, vol. 52, no. 1, pp. 104626
LI, Z., E. GENTINA, V. MAILLE, "The Complex Relationship Between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries", Journal of Consumer Behaviour, 2023, vol. 22, no. 6, pp. 1525-1542
GENTINA, E., V. MAILLE, Z. LI, "A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism", Journal of Cross-Cultural Psychology, 2023, vol. 54, no. 5, pp. 545-573
DERBAIX, M., M. KORCHIA, M. PADIOU, "Fans as Prosumers : Labour of Love", International Journal of Arts Management, 2023, vol. 25, no. 2, pp. 4-15
PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771
CRESPIN MAZET, F., O. DUPOUËT, K. GOGLIO, M. NEUKAM , "Harnessing Internal Communities: the role of intermediary structures" à paraître Management International
DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022
PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293
PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404
VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21
SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672
PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753
BARES, F., B. COVA, "Co-creating Brand Value with Diaspora Volunteers", Management International, 2022, vol. 26, no. 6, pp. 253-270
FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789
COVA, B., "How the ‘invisible diaspora hand’ moves brands and places", Qualitative Market Research: An International Journal, 2022, vol. 25, no. 5, pp. 585-595
WELTÉ, J. B., J. CAYLA, B. COVA, "The intimacy trap: Navigating the commercial friendships of luxury", Journal of Business Research, 2022, vol. 145, pp. 649-659
COVA, B., L. CANTONE, P. P. TESTA, "Giving form to future branding realities.", Journal of Service Management, 2022, vol. 33, no. 3, pp. 417-427
GUERCINI, S., B. COVA, "How innovation nurtures well-being in enthusiast communities", Innovation: Organization & Management , 2022, vol. 24, no. 4, pp. 522-551
COVA, B., "Ventolin: A market icon", Consumption Markets & Culture, Printemps 2022, vol. 25, no. 2, pp. 195-205
GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49
DUBREUIL, C., D. DION, S. BORRAZ, "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence", Journal of Business Ethics, 2022
HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112
HILL, T., R. CANNIFORD, G. ECKHARDT, "The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres", Journal of Marketing, 2022, vol. 86, no. 3, pp. 121–139
ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831
FRANCO, P., R. CANNIFORD, M. PHIPPS, "Object-oriented marketing theory", Marketing Theory, 2022, vol. 22, no. 3, pp. 401-420
DOSQUET, F., M. AMBAYE, S. BOURLIATAUX-LAJOINIE, T. LOREY, "Investigating the Tourism Sustainability Empowerment Potential of Kids’ Facilitators in Holiday Resorts with Mini-Clubs: A French Case", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2022, no. 152, pp. 177-207
DOLBEC, P.-Y., E. FISCHER, R. CANNIFORD, "Something old, something new: Enabled theory building in qualitative marketing research", Marketing Theory, 2021, vol. 21, no. 4, pp. 443-461
PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846
BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983
LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154
COVA, B., F. BARES, A. NEMANI, "Creating a Brand Community at the Bottom of the Pyramid: The Case of a Cameroonian Music Platform", Journal of Marketing Management, 2021, vol. 37, no. 9-10, pp. 887-913
DESSART, L., B. COVA, "Brand repulsion: consumers’ boundary work with rejected brands", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1285-1311
COVA, B., "The New Frontier of Consumer Experiences: Escape through Pain", Academy of Marketing Science Review (AMS Review), 2021, vol. 11, pp. 60-69
SERVAJEAN-HILST, R., C. DONADA, S. BEN MAHMOUD-JOUINI, "Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity", Industrial Marketing Management, 2021, vol. 97, pp. 84-96
CRESPIN MAZET, F., M. HAVENVID, "Rethinking the theory-practice divide: how academia-industry collaboration contributes to theorising", Industrial Marketing Management, 2021, vol. 92, pp. 277-288
YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536
BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277
BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708
MAILLE, V., E. GENTINA, Z. LI, "The Influence of Social belonging and Creativity on the Immoral Consumption Behaviors of New Adolescents: A Cross-Cultural Study of 16–24 Year Olds", Recherche et Applications en Marketing (English Edition), 2021, vol. 36, no. 3, pp. 70-99
CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. HAVENVID , Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations”?", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 9, pp. 1692-1705
COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256.
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493
COVA, B., "To Change the Law, Defy the Law: Hijacking the Cause and Co-opting Its Advocate", Journal of Public Policy & Marketing, 2020, vol. 39, no. 4, pp. 430-443
KIM, H.-J., K. PARK, "Understanding Brand Image from Consumer-generated Hashtags", Asia Marketing Journal, 2020, vol. 22, no. 3, pp. 71-85
OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548
MEYER-WAARDEN, L., G. PAVONE, T. POOCHAROENTOU, P. PRAYATSUP, M. RATINAUD, A. TISON, S. TORNÉ, "How Service Quality Influences Customer Acceptance and Usage of Chatbots?", Journal of Service Management Research, 2020, vol. 4, no. 1, pp. 35-51
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365
BARES, F., B. COVA, G. FARDE, R. SALLE, "Caught in the crossfire of orders of worth: A failed attempt by a small business to reconfigure a French public sector", Journal of Small Business and Entrepreneurship, 2020, vol. 32, no. 2, pp. 203-222
CANTONE, L., B. COVA, P. P. TESTA, "Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy", Marketing Theory, 2020, vol. 20, no. 4, pp. 481-500
BEN MAHMOUD-JOUINI, S., A. HAAS, B. LEHIANY, R. SERVAJEAN-HILST, "Communautés, paysages de pratique et identité professionnelle des managers hybrides Le cas de l’acheteur-innovation", Revue Française de Gestion, 2020, vol. 2, no. 287, pp. 121-143
EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428
MAILLE, V., M. MORRIN, R. REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117
COVA, B., P. COHENDET, L. SIMON, K. GOGLIO-PRIMARD, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79
DEHLING, A., E. VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27
BONNARDEL, V., M. AMBAYE, H. SERAPHIN, V. GOWREESUNKAR, "Empirical evaluation of the new Haiti DMO logo: Visual esthetics, identity and communication implications", Journal of Destination Marketing & Management, 2020, vol. 15, pp. 100393
PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, Juillet 2019, vol. 26, no. 4, pp. 376-394
CRESPIN MAZET, F., F.ROMESTANT, R.SALLE, "The co-development of innovative projects in CoPS activities", Industrial Marketing Management, 2019, vol. 79, pp. 71-83
COVA, B., B.PARANQUE, "Tensions between Value Capture and Value Slippage: The Case of Brand Communities", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, no. 1, pp. 35-46
COVA, B., P. SKALEN, S. PACE, "Interpersonal practice in project marketing: How institutional logics condition and change them", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 4, pp. 723-734
COVA, B., "Jamais sans ma tribu ? Modulations de la relation de service en marketing tribal", Decisions Marketing, 2019, no. 95, pp. 15-32
NENKOV, G., M. MORRIN, V. MAILLE, T. RANK-CHRISTMAN, M. LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441
LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129
MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569
BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239
JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327
BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297
PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963
PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61
VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446
COVA, V., B.COVA, "Pain, suffering and the consumption of spirituality: a toe story", Journal of Marketing Management, 2019, vol. 35, no. 5-6, pp. 565-585
COVA, V., B. COVA, "Experience copycats. The Compostela case", Journal of Product and Brand Management, 2019, vol. 28, no. 6, pp. 720-732
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, "Les pratiques conduisant au succès ou à l’échec des coopérations d’innovation entre clients et fournisseurs", Décisions Marketing, 2019, vol. 94, pp. 71-87
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, A. DUMAS, A. GILAIN, "L’Achat-Innovation, un acteur d’interface d’Open Innovation", Revue Française de Gestion, 2019, vol. 5, no. 282, pp. 113-130
DERBAIX, M., M. KORCHIA, "Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices", Journal of Consumer Behaviour, 2019, vol. 18, no. 2, pp. 109-119
BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380
AARIKKA-STENROOS, L., L.AABOEN, B.COVA, A.ROLSFEN, "Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business", Industrial Marketing Management, 2018, vol. 68, no. 1, pp. 74-85
COVA, B., G.GAGLIO, J.WEBER, P.CHANIAL, "Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company", Journal of Business Ethics, 2018, vol. 148, no. 4, pp. 783-799
COVA, B., A.CARU, J.CAYLA, "Re-conceptualizing escape in consumer research", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 445-464
GUERCINI, S., B.COVA, "Unconventional entrepreneurship", Journal of Business Research, 2018, vol. 92, no. November, pp. 385-391
SERVAJEAN-HILST, R., R.CALVI, "Shades of the Innovation-Purchasing function – the missing link of Open Innovation", International Journal of Innovation Management, 2018, vol. 22, no. 1, pp. 1-30
CLÉRET, B., A.DEHLING, J.LEROY, J.ROKKA, A.SOHIER, M.HERBERT, "The videographic approach in marketing research : Which methodological protocol?", Recherche et Applications en Marketing (English Edition), 2018, vol. 33, no. 3, pp. 85-105
LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693
GOGLIO-PRIMARD, K., E. SOULIER, "Connaissances et technologie dans les communautés d’innovation", Systèmes d’Information et Management, 2018, vol. 23, no. 1, pp. 3-9
BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254
PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449
VELASCO, C., M. OBRIST, O. PETIT, C. SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26
SERAPHIN , H., M. AMBAYE, A. CAPATINA, F. DOSQUET, "DRA Model and Visual Online Learning Material in Tourism", International Journal of Hospitality and Tourism Systems, 2018, vol. 11, no. 1, pp. 1-13
GONZALEZ, C., M.KORCHIA, P.DE PECHPEYROU, "Les shoppers de site d’achat groupé sont-ils tous des "chasseurs de bonnes affaires" ? Proposition d’une typologie des profils d’achat", Management & Avenir, Printemps 2018, vol. 101, no. 3, pp. 83-103
PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753
FASTOSO, F., B. BARTIKOWSKI, S. WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532
CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363
CANNIFORD, R., K. RIACH, T. HILL, "Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages", Marketing Theory, 2018, vol. 18, no. 2, pp. 234-248
HILL, T., R. CANNIFORD, P. MILLWARD, "Against: Mobilising Protest Movements in Social Media", Sociology - The Journal of the British Sociological Association, 2018, vol. 52, no. 4, pp. 688-708
FIGGE, F., A. THORPE, P. GIVRY, L. CANNING, E. FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306
SERVAJEAN-HILST, R., "Cinq problématiques clef pour impliquer les fournisseurs dans un projet d’innovation", Entreprendre et Innover, 2017, vol. 4, no. 35, pp. 59-74
BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202
CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44
PETIT, O., C. SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017, vol. 40, pp. e126
PETIT, O., C. SPENCE, C. VELASCO, A. T. WOODS, A. D. CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248
GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70
GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15
GIROUX, M., F.PONS, L.MALTESE, "The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams", International Journal of Sports Marketing and Sponsorship, 2017, vol. 18, no. 2, pp. 180-195
MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105
MALTESE, L., M. TERRIEN, N. SCELLES, S. MORROW, C. DURAND, "The win/profit maximization debate: strategic adaptation as the answer?", Sport, Business and Management: An International Journal, 2017, vol. 7, no. 2
BARES, F., B. COVA, S. HOMBOURGER-BARÈS, "Coaching entrepreneurial : Comment intégrer la passion ?", Entreprendre et Innover, 2017, no. 35, pp. 7-18
COVA, B., "Pourquoi les cadres paient-ils pour souffrir le dimanche ?", Le libellio D'Aegis, 2017, vol. 13, no. 2, pp. 7-17
SCOTT, R., J.CAYLA, B.COVA, "Selling Pain to the Saturated Self", Journal of Consumer Research, 2017, vol. 44, no. 1, pp. 22-43
TESTA, P., B.COVA, L.CANTONE, "The process of de-iconisation of an iconic brand: a genealogical approach", Journal of Marketing Management, 2017, vol. 33, no. 17-18, pp. 1490-1521
FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21
D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639
CANNING, L., I.SZMIGIN, "Radical innovation, network competence and the business of body disposal", Journal of Business and Industrial Marketing, 2016, vol. 31, no. 6, pp. 771-783
LEEK, S., L.CANNING, D.HOUGHTON, "Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector", Industrial Marketing Management, 2016, vol. 54, pp. 25-32
MORAES, C., N.MICHAELIDOU, L.CANNING, "Student attitude toward a group coursework and peer assessment protocol", Industry and Higher Education, 2016, vol. 30, no. 2, pp. 117-128
BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089
SERAPHIN , H., V. GOWREESUNKAR, M. AMBAYE, "The Blakeley Model applied to improving a tourist destination: An exploratory study - The case of Haiti", Journal of Destination Marketing & Management, 2016, vol. 5, pp. 325-332
SERAPHIN , H., V. GOWREESUNKAR, M. AMBAYE, V. BONNARDEL, "A Marketing Research Tool for Destination Management Organisations’ Logo Design", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5022-5027
PETIT, O., D.MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15
PETIT, O., F.BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619
SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63
VELASCO, C., A. T.WOODS, O.PETIT, A. D.CHEOK, C.SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26
MALTESE, L., F.PONS, J.-P.DANGLADE, O.KERAMIDAS, "L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales … et inversement", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2016, no. 115, pp. 75-96
DERBAIX, M., C.DERBAIX, M.KINDT, M. L.FERNANDEZ, M.KORCHIA, "Transmissions culturelles entre parents et enfants : le cas des goûts musicaux", Management & Avenir, Eté 2016, vol. 87, no. 5, pp. 151-174
BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134
CASPRINI, E., S.D'ANTONE, B.PARANQUE, T.PUCCI, L.ZANNI, "I choose my business model! A cross-national analysis of business model choice in family firms", EuroMed Journal of Business, 2016, vol. 11, no. 2, pp. 212-231
COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192
D'ANTONE, S., J. B.SANTOS, "When purchasing professional services supports innovation", Industrial Marketing Management, 2016, vol. 58, pp. 172-186
COVA, B., B.PARANQUE, "Value slippage in brand transformation: a conceptualization", Journal of Product and Brand Management, 2016, vol. 25, no. 1, pp. 3-10
COVA, B., S. GUERCINI, "Passion et entrepreneuriat : Vers un entrepreneur tribal ?", Revue de l'Entrepreneuriat, 2016, vol. 15, no. 2, pp. 7-34
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122
FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598
BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024
BARES, F., B. COVA, A. NEMANI, START-UPS AND THE MOBILIZATION OF SOCIAL INTERACTIONS, Emerald Group Publishing Limited, Bingley, UK, Royaume Uni, 2023
PARMENTIER, G., F. CRESPIN MAZET, K. GOGLIO, C. THIESSE, L.-P. GUILLAUME, "Le guide pratique des communautés", Editions d'Innovation, Grenoble, France, 2022
BARES, F., B. COVA, A. NEMANI, Start Up Tribu; Comment entreprendre avec sa communauté, Editions EMS, Caen, France, 2022
FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italie, 2022
DU ROSCOAT, B., R. SERVAJEAN-HILST, S. BAUVET, R. LALLEMENT, Les soft skills liées à l’innovation et à la transformation des organisations - Comment agir dans l’incertitude ?, Institut pour la transformation et l’innovation , France, 2022
BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Royaume Uni, 2020
DANGLADE, J.-P., Valorisez votre marque employeur!, De Boeck Superieur, LOUVAIN LA NEUVE, France, 2020
SERVAJEAN-HILST, R., Co-innovation Dynamics: The Management of Client-Supplier Interactions for Open Innovation, John Wiley & Sons, Inc., 2019
SERVAJEAN-HILST, R., Dynamiques de la co-innovation, ISTE Editions, Royaume Uni, 2019
SERVAJEAN-HILST, R., H. POISSONNIER, G. PIERANGELINI, Collaborer pour innover: Le management stratégique des ressources externes, De Boeck Superieur, Bruxelles, Belgique, 2018
BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Royaume Uni, 2017
COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italie, 2017
COVA, B., La vie sociale des marques, Editions EMS, Caen, France, 2017
COVA, B., A. SHANKAR, J. COFFIN , "Marketplaces Cultures" dans Consumer Culture Theory Second Edition., Eric Arnould, Craig Thompson, David Crockett & Michelle Weinberger Eds, Sage, pp. 97-110, 2023
SERVAJEAN-HILST, R., "La face obscure des outils et indicateurs de management de la RSE aux Achats" dans Des achats durables pour une entreprise triplement performante., Ed., Dunod, pp. 122-132, 2023
CRESPIN MAZET, F., G. PARMENTIER, "What is a community + Consumer communities + the value of communities + how to facilitate a community + communities as a new source of value creation for Laerdal Medical + Legitimizing the community at the institutional level" dans The practical guide to communities - a new lease on life for organizations., Editions d'Innovation Ed., Editions d'Innovation, vol. 1, chap. 81, pp. 24 - 36 - 74-103-216-227, 2023
LOREY, T., F. DOSQUET, F. DURRIEU, M. AMBAYE, "Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France" dans Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases., Springer Nature Switzerland AG Ed., Springer International Publishing, pp. 251–277, 2023
CAPEAU, F., "Le Capital Faire : les ressources du consommateur comme déterminant de son engagement dans le Faire soi-même" dans Sarabande des hot topics en Marketing., Véronique Cova Ed., Presses Universitaires de Provence, pp. 8-19, 2023
COVA, V., B. COVA, "Réenchanter l’expérience de consummation par la douleur : Un moyen ‘magique’ d’accéder au salut ?," dans Variations sur la consommation et la distribution : Individus, expériences, systèmes.., Des Garets, V. & Paché, G. Eds, Presses Universitaires d'Aix-Marseille, pp. 51-57, 2022
COVA, B., L. DESSART, "You’ll Never Walk Alone: Socializing and Finding your Tribe in a Digital Age" dans The Routledge Handbook of Digital Consumption 2e Edition., Rosa Llamas and Russell Belk Ed., Routledge, chap. 41, pp. 218-227, 2022
MAYEUR, D., L. SOUCHET, D. COURBET, S. HALIMI-FALKOWICZ, "Les effets comportementaux de la procédure d’acquiescement répété appliquée à la communication numérique." dans Communication réelle et virtuelle : nouvelles perspectives en psychologie sociale de la communication., Marie-France Agnoletti , Edith Sales-Wuillemin Eds, Universitaires De Dijon Eds, 2022
BERTILSSON JON, J., A. LUCARELLI, G. FUSCHILLO, "Movement Parties as Brand Platforms: The Case of the 5 Star Movement" dans Political Branding in Turbulent times., Mona Moufahim Ed., Palgrave Macmillan, pp. 103-121, 2021
SERVAJEAN-HILST, R., "Quand la qualité de la relation fournisseur expose aux risques de dépendance" dans Cas en Management des Achats., Gwenaëlle ORUEZABALA et Hugues POISSONNIER Ed., Editions EMS, pp. 175-188, 2021
SERVAJEAN-HILST, R., "La curiosité comme guide de l'acheteur" dans Entreprise curieuse., Institut de l'Entreprise Ed., Institut de l'Enteprise, pp. 11-16, 2021
CLEVELAND, M., N. PAPADOPOULOS, B. BARTIKOWSKI, "Consumer Dispositions and Product Connections to Places: From Parochialism to Cosmopolitanism and Beyond" dans Marketing Countries, Places, and Place-associated Brands: Identity and Image., Ed., Edward Elgar Publishing, chap. 11, pp. 192-211, 2021
GUILLAUME, L. -P., C. THIESSE, C. DELMAS, C. FOLCO, K. GOGLIO-PRIMARD, "Schneider Electric is Steering its Communities of Practice with the Communities@Work Program" dans Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
GOGLIO-PRIMARD, K., "Communities of Practice: They Live by the Value They Produce!» An interview with Etienne Wenger-Trayner" dans Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin Eds, World Scientific, 2021
GOGLIO-PRIMARD, K., O. DE SURREL DE SAINT JULIEN, F. CRESPIN MAZET, "Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent" dans Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
COVA, B., "Living Parallel Lives: Karin, Henrikki, Me and the Others" dans Henrikki Tikkanen 50., Juho-Petteri Huhtala & Joel Hietanen Ed., Nordic Institute of Business & Society, pp. 162-175, 2020
COVA, B., A.SHANKAR, "Tribal Marketing" dans Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 168-182, 2020
CARU, A., B.COVA, "Experiencing Consumption" dans Marketing Management: A Cultural Perspective 2nd Edition., Penaloza, L., Toulouse, N. & Visconti, L.M. Eds, Routledge, pp. 139-152, 2020
CALVI, R., M.PIHLAJAMAA, R.SERVAJEAN-HILST, "Innovation scouting: a new challenge for the Purchasing function" dans The Nature of Purchasing., Schupp, Florian, Wöhner, Heiko Eds, Springer International Publishing, pp. 295-313, 2020
DOSQUET, F., T. LOREY, M. AMBAYE, "The role of children in marketing, a state of the art: Applications in tourism marketing" dans Children in Hospitality and Tourism : Marketing and Managing Experiences., Seraphin H, Béal L., Zaman M., Gowreesunkar G. Eds, Degruyter, 2020
CRESPIN MAZET, F., A.INGEMANSSON HAVENVID, A.LINNÉ, "Organising communities for construction innovation — examples from the French and Swedish construction sectors" dans The Connectivity of Innovation in the Construction Industry., Havenvid M., Linne A., Bygballe L. & Harty C. Eds, Routledge, pp. 306, 2019
COVA, B., "Entre communautarisation de la consommation et marchandisation de la vie quotidienne" dans Les reconfigurations de l'échange marchand., Myriam Ertz, Damien Hallegate & Julien Bousquet Eds, Presses de l'Université du Québec, chap. Préface, pp. VII-XVI, 2019
PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies" dans Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 349-374, 2019
SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging" dans Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 319-347, 2019
COVA, B., P.CHANIAL, A.CAILLE, G.GAGLIO, J.WEBER, "Gérer par la valeur sociale : Un pari impossible pour les mutuelles ?" dans GESS : Gestion des Entreprises Sociales et Solidaires., Amina BEJI-BECHEUR, Pénélope CODELLO, Pascale CHATEAU TERRISSE Eds, Editions EMS, pp. 83-104., 2018
COVA, B., D.DALLI, "Prosumption tribes: How consumers collectively rework brands, products, services and markets" dans The SAGE Handbook of Consumer Culture., Olga Kravets, Pauline Maclaran, Steven Miles & Alladi Venkatesh Eds, Sage, pp. 235-255, 2018
COVA, B., A.SHANKAR, "Consumption tribes and collective performance" dans Consumer Culture Theory., Eric J. Arnould & Craig J Thompson Ed., Sage, pp. 88-106, 2018
PARANQUE, B., B.COVA, "Exploitation and Emancipation" dans The Routledge Companion to Critical Marketing., Tadajewski,M., Higgins, M., Denegri-Knott,J. and Varman, R. Eds, Routledge, chap. 27, pp. 439-452, 2018
MALTESE, L., "Marketing événementiel sportif : des ressources aux actifs territoriaux-le cas des tournois de tennis ATP provençaux" dans Evénements et territoires. Aspects managériaux et étude de cas., Arnaud, C., Keramidas, O., Pasquier, M., Vuignier, R. Eds, BRUYLAND, 2018
CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" dans Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017
MAILLE, V., "Comment gérer les sensations tactiles, thermiques et motrices du client ?" dans Le marketing sensoriel et expérientiel du point de vente., Sophie Rieunier Ed., Dunod, pp. 185-223, 2017
MAILLE, V., N.FLECK, P.RAGHUBIR, "What a Strange Bottle! Effects of Perceived Congruence of a Package Design" dans The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.., Colin L. Campbell Ed., Springer International Publishing, pp. 582-585, 2017
GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" dans Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017
COVA, B., E.REMY, "Au coeur du phénomène collaboratif : l’entraide" dans La Consommation Collaborative., Decrop, A. Eds, De Boeck-Vuibert, 2017
COVA, B., V.COVA, H.EL JURDI, "Ethnographies of a Mediterranean Vestaval: The Passeggiata" dans Contemporary Consumer Culture Theory., Sherry, J. F. Jr. & Fischer, E. Eds, Routledge, pp. 130-151, 2017
CANNING, L., I.SZMIGIN, C.VAESSEN, "Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace" dans Death in a Consumer Culture., Ed., Routledge, chap. 15, pp. 228-241, 2016
FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" dans Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016
MALTESE, L., "Marketing sportif territorial" dans Management, événements et terrtoires., Arnaud, C., Keramidas, O. et Pasquier, M. Eds, Bruylant, 2016
CARU, A., B.COVA, S.PACE, "Innovating’ as an interaction of practices: the case of customers’ use of a new website" dans Innovating in practices: perspectives and experiences., Tiziana Russo Spena, Cristina Mele & Maaria Nuutinen Eds, Springer International Publishing, pp. 139-157, 2016
CARU, A., L.COLM, B.COVA, "Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role," dans Service Innovation. Novel Ways of Creating Value in Actor Systems., Toivonen, M Eds, Springer Japan, pp. 149-170, 2016
COVA, B., "Brand Communities" dans The Blackwell Encyclopedia of Sociology., Ritzer, G. Eds, Blackwell Publishing, 2016
PARANQUE, B., B.COVA, "Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers" dans Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance., Bernard Paranque, Roland Pérez Eds, Emerald Group Publishing Limited, pp. 245-261, 2016
CAPEAU, F. - "Tanoshi : Comment maintenir l'élan des produits asiatiques d'épicerie après le boost de la période pandémique ?" - 2023, CCMP, France
CAPEAU, F. - "Tanoshi: How can we keep up the momentum of Asian grocery products after the boost during the pandemic period?" - 2023, CCMP, France
CAPEAU, F., C. DELORME - "Blancrème : maîtriser son portefeuille produits pour performer sur le marché de la clean beauty" - 2023, CCMP, France
CAPEAU, F. - "Blancrème : quelle nouvelle gamme pour conquérir le marché de la clean beauty ?" - 2023, CCMP, France
CAPEAU, F. - "What new line should be used to expand in the clean beauty market?" - 2023, CCMP, France
PEYRE, S., F. CAPEAU - "Bjorg & la catégorie des boissons végétales : comment améliorer l’implantation des boissons végétales en rayon, au bénéfice de la catégorie et de Bjorg ?" - 2023, CCMP, France
PEYRE, S., F. CAPEAU - "Bjorg and the plant-based milk category in France: How to improve the implementation of plant-based drinks in stores for the benefit of the category and of Bjorg?" - 2023, CCMP, France
CAPEAU, F., C. DELORME - "Blancrème: Mastering your product portfolio to perform in the clean beauty market" - 2023, CCMP, France
BILLON, D. - "Henri Piquet : comment réveiller une belle endormie en embrassant de nouveaux rituels de consommation ?" - 2020, CCMP, France
CAPEAU, F., D. CASTAGNONI, T. WHITE - "Danone Eaux France Volvic ou Evian: quelle marque pour cibler le marché des boissons pour enfants" - 2020, CCMP, Paris, France
CAPEAU, F., T. WHITE - "Danone Eaux France Comment relancer la marque Volvic sur le marché des boissons pour enfants?" - 2020, CCMP, France
CAPEAU, F., T. WHITE - "Danone Waters France Relaunching the Volvic brand on the kids’ beverage market" - 2020, CCMP, France
CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment optimiser la communication digitale" - 2018, CCMP
CASTAGNONI, D., S.D'ANTONE - "Brand experience : how can Kusmi Tea counter Palais des Thés ?" - 2018, CCMP, Paris
CANNING, L., E.FRANKLIN-JOHNSON - "The big squeeze. Orange and the challenge of mobile phone take-back" - 2018, CCMP, Paris
CASTAGNONI, D., F. CAPEAU - "Palais des Thés ou comment associer raffinement et éthique" - 2017, CCMP
CRESPIN MAZET, F., P.JACOB - "Business Development au Yakastan Oriental ou comment agir avec le marketing d'affaires" - 2017, CCMP, France
CASTAGNONI, D., F. CAPEAU - "Kusmi Tea® ou comment innover sur le marché du thé" - 2016, CCMP
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