Robert SPENCER

Marketing Téléchargez le CV

Robert Spencer est professeur senior de marketing à la KEDGE Business School. Il a précédemment occupé le rôle de directeur du département Marketing puis de doyen associé pour la faculté et la recherche. Auparavant, il a travaillé à l’EM Lyon (chef d’équipe de recherche), à l’Université de Western Sydney (conférencier), à l’Université Lyon III (professeur associé) et à l’ESCP (professeur affilié). Il est titulaire d’un doctorat de l’Uppsala University et ses recherches se concentrent notamment sur le marketing et les achats industriels, ainsi que sur les études de marché et sur les évolutions des marchés. Il est membre du groupe de chercheurs IMP (Industrial Marketing and Purchasing, marketing et achats industriels).

    Publications récentes
    Publication Année de publication Type de publication
    D'Antone, S., Canning, L., Franklin-Johnson, E. & Spencer, R. (2017). Concerned innovation: the ebb and flow between market and society. Industrial Marketing Management, 64, July, 66-78 2017 Article académique
    D'Antone, S. & Spencer, R. (2014) Organising for sustainable palm oil consumption: a market-based approach. Consumption, Markets & Culture, Vol. 18, No. 1, 55-71. 2015 Article académique
    Cova, B., Pardo, C., Salle, R., & Spencer, R. (2015) Normal vs. Spectacular Science. Industrial Marketing Management, 49, 80-83. DOI: 10.1016/j.indmarman.2015.05.035 2015 Article académique
    D'Antone, S. & Spencer R. (2014) Concerns and marketization: the Case Studye of sustainable palm oil. In Geiger, S., Harrison, D., Kjellberg, H., & Mallard, A. (Eds.), Concerned Markets, Economic Ordering for Mulitple Values, (pp. 72-101). Cheltenham, UK: Edward Elgar. 2014 Chapitre
    Cova, B., Pardo, C., Salle, R., & Spencer, R. (2014) Coping with Recurring Issues in BtoB research: The Sisyphus effect? Or a "rolling stone" Syndrome? The Industrial Marketing and Purchasing Journal, Vol. 8, Issue 3, 101-106. 2014 Article académique
    Ashraf, N., Meschi, P.X., & Spencer, R. (2014) Alliance Network Position, Embeddedness and Effects on the Carbon Performance of Firms in Emerging Economies. Organization & Environment, Vol. 27, No. 1, 65-84. 2014 Article académique
    Nogueira Holanda Ferreira, F., Proenςa, J., Spencer, R., & Cova, B. (2013) The transition from products to solutions: External business model fit and dynamics. Industrial Marketing Management, Vol. 42, Issue 7, 1093-1101. 2013 Article académique
    Geiger, S., Kjelberg, H., & Spencer, R. (2012). Shaping exchanges, building markets. Consumption Markets & Culture, Vol 15 Issue 2, 133-147 2012 Article académique
    Spencer, R., & Cova, B. (2012) Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L. Journal of Marketing Management, Vol. 28, Nos. 13-14, 1571-1587. 2012 Article académique
    Cova, B., Prevot, F., & Spencer, R. (2011). Ahoy all postmodern navigators! Conceptual havens in a stormy ocean. Industrial Marketing Management, Vol. 41, Issue 2, 365-367. 2011 Article académique
    Cova, B., Prévot, F. & Spencer R. (2010) Navigating between dyads and networks, Industrial Marketing Management, 9 (6), 879-886. 2010 Article académique
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