Frank PONS

Marketing

Professeur titulaire, Université Laval - Canada, Professeur Affilié Kedge Business School

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    Publications récentes
    Publication Année de publication Type de publication
    Pons F, Giroux M, Mourali M, Zins M. (2016 Mar.) The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects. Journal of Business Research, 69(2), 1000-1007. 2016 Article académique
    Pons, F., Maltese, L. et Giroux, M. (2016). “Brand Activation in Sports organizations “. In Chadwick, S., Chavanta, N. et Desbordes, M. (Eds.), Routledge HandBook of sports Marketing. London: Routledge. 2016 Chapitre
    Omid, M., Pons, F, and Zins, M. (2016). “Satisfaction with touristic destinations and service offering : What makes consumers tick?”, International Journal of Service Technology and Management, Forthcoming 2016 Article académique
    Giroux, M., Pons, F, et Maltese, L. M. (2016). “Impact of Brand Personality on Promotional Strategies in the sports industry” International Journal of Sports Marketing and Sponsorship, Forthcoming 2016 Article académique
    Pons, F., Giroux, M. & Maltese, L. (2015) Sports Marketing. In Slack, T. (Ed.) Understanding Sport Organizations, (pp. ). Washington: Human Kinetics. 2015 Chapitre
    Pons, F, Giroux, M., & Mourali, M. (2014) The Density-Satisfaction Relationship Revisited: The role of Scarcity and Consumers’s Affective reactions in Crowded Retail Situations. Journal of Retailing and Consumer Services, Vol 21, Issue 1, 54-60. 2014 Article académique
    Pons, F., Giroux, M., & Haurat, F. (2014) Evenements et spectacles sportifs : etat des lieux des strategies de segmentation. Gestion, Vol. 38, No. 4, 16-26. 2014 Article académique
    Giroux, M. Pons, F., & Richelieu, A. (2013) Consumers' Attachment to Strong Global and Local Brands: Towards a Better Understanding of the Process. International Journal of Business and Globalisation, 2013 Article académique
    Giroux, M., Grohmann, B., & Pons, F. (2012) Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality. Advances in Consumer Research, 2012 Article académique
    Pons, F., & Souiden, N. (2012). Comment minimiser les effets négatifs des rappels de produits ? Gestion: Revue Internationale de Gestion, Vol. 37, No. 1, 26-35. 2012 Article académique
    Souiden, N., M'Saad, B., & Pons, F. (2012). A Cross Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Journal of International Consumer Marketing, Vol. 23, 329-343. 2012 Article académique
    Souiden, N., Pons, F., & Mayrand, M.E. (2011) Marketing High-Tech Products in Emerging Markets: The Differential Impacts of Country Image and Country-of-Origin’s Image on Consumers’ Uncertainty, Aspiration, and Purchasing Intention. Journal of Product and Brand Management, Vol 20, No. 5, (pp. 356-367). 2011 Article académique
    Ladhari, R., Pons, F., Bressolles, G. et Zins, M. (2011). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Journal of Business Research, Vol. 64, Issue 9, 951-957. 2011 Article académique
    Veilleux. S, Haskell, N. et Pons, F. (2011). Influence of Entry Modes on Communication strategies of International New Ventures in foreign markets: A preliminary study. International Journal of Business and Globalisation, Vol. 6, No. 2, 117-135. 2011 Article académique
    Pons, F. & Richelieu, A. (2011) How strong is my sports brand? The case of the Montréal Canadiens Hockey Club. Journal of Sponsorship, Vol. 4, No. 4, 353-365. 2011 Article académique
    Souiden, N., et Pons, F. (2011) “Marketing High-Tech Products in Emerging Markets: The Differential Impacts of Country Image and Country-of-Origin’s Image on Consumers’ Uncertainty, Aspiration, and Purchasing Intention”. Journal of Product and Brand Management, Vol 20, issue 5, pp 219-228. 2011 Article académique
    Conroy. S, Emerson, T. et Pons, F. (2010). “Ethical attitudes of accounting practitioners: Are rank and ethical attitudes related? ”, Journal of Business Ethics, 91 (2), 183-194. 2010 Article académique
    Cleveland, M., Pons, F., Laroche, M. et Kastoon, R. (2009). “Acculturation and Consumption: A texture of Cultural Adaptation”, International Journal of Intercultural Relation, Vol. 33 ( 3) , pp. 196-212. 2009 Article académique
    Richelieu, A. et Pons, F. (2009). “If brand equity matters, where is the brand strategy? A look at the National Hockey League (NHL)”, International Journal of Sports Marketing and Management, Vol 5 (1), pp 34-45. 2009 Article académique
    Mourali, M et Pons, F. (2009). “Regulatory fit from attribute-based versus alternative-based processing in decision making”, Journal of Consumer Psychology, Vol 19 (4), 643-651. 2009 Article académique
    Souiden, N. et Pons, F. (2009). “Product Recall Crisis Management: The Impact On Manufacturer’s Image, Consumer Loyalty And Purchase Intention”, The Journal of Product And Brand Management, Vol 18 (2), pp 106-114. 2009 Article académique
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