Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| Herhausen D., Ludwig S., Grewal D., Wulf J. & Schoegel M. (Forthcomming). Detecting, preventing and mitigating online firestorms in brand communites. Journal of Marketing, https://doi.org/10.1177/0022242918822300 | 2019 | Article académique |
| Herhausen D., De Luca L. & Weibel M. (2018). The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance related rewards. British Journal of Management, 29(3), 534-553. | 2018 | Article académique |